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Iterable vs. Klaviyo

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Iterable

193 Reviews and Ratings

Klaviyo

254 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.7 out of 10
    		N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Klaviyo

    Score8.6 out of 10
    		N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    IterableKlaviyo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IterableKlaviyo
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    IterableKlaviyo
    Considered Both Products
    Iterable
    Verified User
    Chose Iterable
    If you're still using SFMC do yourself a favor and explore some of the newer options available. Iterable is a strong competitor unless you need the B2B and account based marketing/support teams all in a single platform.
    Klaviyo is great and best for small-medium size companies …
    Incentivized
    Michelle Bechor
    Member Experience Coordinator in Customer Service at Seed Health Inc (Health, Wellness and Fitness, 51-200 employees)
    Chose Iterable
    I admittedly don't remember much of Klaviyo, as I have become so familiar with Iterable. I definitely prefer Iterable, however. There are so many more features in Iterable and it just feels like a more dynamic and comprehensive experience with more granular data than Klaviyo …
    Incentivized
    Verified User
    Chose Iterable
    Besides Klaviyo which has native integration, and plugins with eCommerce platforms like Shopify, Iterable's integration capability is more robust compared to other platforms such as Campaign Monitor, Mailchimp, and Mailjet when a business is using Shopify. Iterable supports …
    Incentivized
    Verified User
    Chose Iterable
    Switched to Klaviyo for ecommerce. I've used HubSpot and Eloqua (now Oracle) for years before and found all of these other tools much easier to use than Iterable.
    Incentivized
    Verified User
    Chose Iterable
    Iterable was more competitive in pricing, the segmentation technology was extremely advanced and fast in comparison with the competitors we analysed, and deliverability and reliability of the system have been fantastic.
    Incentivized
    Verified User
    Chose Iterable
    We have been on Iterable for about 2 years and in that 2 years have evaluated other platforms, considering doing another migration.

    The key reason we have stayed with Iterable is the ease of running (largely automated) omni channel comms with a complex data structure. We have …
    Incentivized
    Verified User
    Chose Iterable
    Iterable has an easier UI, with a great educational center to be up to date on the product. Iterable also helps manage different locales in one template and create different projects to manage different databases. Lately, with the integration with Snowflake, will allow an easy …
    Incentivized
    Preetham Kumar
    Product Manager in Engineering at Epic Games for Kids (E-Learning, 11-50 employees)
    Chose Iterable
    It is very robust platform and user friendly UX
    Incentivized
    Amit Sharma
    CTO (Hubble Connected) in Engineering at Hubble Connected (Consumer Electronics, 51-200 employees)
    Chose Iterable
    The rich functions , flexibility, iOS and Android SDK integration, Cost and return of investment we find better with Iterable.
    Incentivized
    Brian Schmidt
    VP Growth in Marketing at TodayTix Group (Entertainment, 201-500 employees)
    Chose Iterable
    Iterable is generally better than many providers at handling large data sets and making them usable. Their workflow builder is one of the best, if not the best, I've seen and used. They also beat some other providers by having the number of channels they support and their …
    Incentivized
    Verified User
    Chose Iterable
    The reason why I enjoy Iterable is that (1) they have an easy-to-use email builder, (2) their folder system makes finding campaigns more efficient, (3) their built on data which allows us to create highly dynamic and segmented campaigns, (4) they have a great journey builder …
    Incentivized
    Verified User
    Chose Iterable
    Iterable provides support for all the platforms, unlike other platforms that we tried have limited support to cover various platforms
    Incentivized
    Verified User
    Chose Iterable
    Based on the way that we send emails, we decided to go with Iterable. We loved the different features that they had. The main decision for us was the option of the catalog. We saw great potential for this feature and it has definitely helped us tremendously with our email …
    Incentivized
    Klaviyo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    IterableKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Klaviyo
    Feature
    Iterable
    7.1
    97 Ratings
    Klaviyo
    8.4
    94 Ratings
    WYSIWYG email editor8.185 Ratings8.284 Ratings
    Dynamic content7.792 Ratings8.389 Ratings
    Ability to test dynamic content7.490 Ratings8.183 Ratings
    A/B testing7.493 Ratings8.684 Ratings
    Mobile optimization7.189 Ratings8.290 Ratings
    Email deliverability reporting5.193 Ratings8.892 Ratings
    List management7.193 Ratings8.892 Ratings
    Triggered drip sequences7.084 Ratings9.083 Ratings
    Landing pages00 Ratings8.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Klaviyo
    Feature
    Iterable
    6.2
    94 Ratings
    Klaviyo
    8.0
    90 Ratings
    Dashboards6.694 Ratings8.490 Ratings
    Standard reports6.293 Ratings8.087 Ratings
    Custom reports5.884 Ratings7.750 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Klaviyo
    Feature
    Iterable
    8.2
    91 Ratings
    Klaviyo
    8.2
    71 Ratings
    API7.982 Ratings8.766 Ratings
    Role-based workflow & approvals8.678 Ratings9.031 Ratings
    Customizability8.183 Ratings8.242 Ratings
    Integration with Salesforce.com00 Ratings7.37 Ratings
    Third-party software integrations00 Ratings8.016 Ratings
    Lead Management
    Comparison of Lead Management features of Iterable and Klaviyo
    Feature
    Iterable
    -
    Ratings
    Klaviyo
    7.4
    72 Ratings
    Lead nurturing automation00 Ratings7.970 Ratings
    Lead scoring and grading00 Ratings7.226 Ratings
    Data quality management00 Ratings7.433 Ratings
    Automated sales alerts and tasks00 Ratings7.229 Ratings
    Campaign Management
    Comparison of Campaign Management features of Iterable and Klaviyo
    Feature
    Iterable
    -
    Ratings
    Klaviyo
    8.0
    14 Ratings
    Calendaring00 Ratings8.014 Ratings
    User Ratings
    IterableKlaviyo
    Likelihood to Recommend
    8.6
    (98 ratings)
    8.7
    (94 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (2 ratings)
    Usability
    9.1
    (2 ratings)
    8.0
    (3 ratings)
    Availability
    8.6
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    9.0
    (1 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)