Kissmetrics vs. Mixpanel

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Kissmetrics	Score9.6 out of 10	Mid-Size Companies (51-1,000 employees)	Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.	$150 per month
Mixpanel	Score8.7 out of 10	N/A	Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…	$0 per month

What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!

Community Pulse
Key User Insights
	Kissmetrics	Mixpanel
Considered Both Products	Kissmetrics Verified User Chose Kissmetrics Kissmetrics and Google Analytics both have their strengths and weaknesses, but for individual user and advanced campaign tracking, Kissmetrics wins. As complicated as Kissmetrics can be (depending on how advanced you want to get with it), it's still significantly easier to set … Incentivized Helpful? Brad Ruderman Head of Data @ UpCounsel at UpCounsel, Inc. (Internet, 11-50 employees) Chose Kissmetrics I haven't done a vendor comparison in 2 years so It would be challenging to answer this question well. I am grandfathered into great pricing with Kissmetrics, so I have no intentions on switching. Incentivized Helpful? Assaf Eisenstein CEO & Founder in Corporate at GooodJob (Human Resources, 11-50 employees) Chose Kissmetrics Mixpanel Helpful? Andrew Gale Founder in Marketing at FlyerCo (Computer Networking, 1-10 employees) Chose Kissmetrics They are close but, the constant material KISSmetrics is putting out makes me want to support them. Helpful? Verified User Chose Kissmetrics MixPanel was on my short list. Kissmetrics seemed to display the relevant information that I needed, it integrated with the tools we were already using, and it had a strong focus on marketing metrics, where as Mixpanel seems to be more focused on Product Management. Since … Helpful? Verified User Chose Kissmetrics Mixpanel. KISSmetrics has higher brand awareness than Mixpanel and I was certainly more familiar with it. However, I signed up for the free trial version of both KISSmetrics and Mixpanel with a view to comparing. Both vendors sent me technical instructions for set-up. I sent … Helpful? Verified User Chose Kissmetrics Mixpanel, Google Analytics. When we were making the decision, KISSMetrics was more mature and they had comprehensive documentation that allowed us to quickly pick out features we needed. I think we really wanted a way to import our data and the time it didn't seem like Mixpanel … Helpful? Verified User Chose Kissmetrics We spoke to MixPanel support over email, described our use case, and they were very good about telling us they could not yet support it. We are also currently evaluating Keen.io as a supplement or alternative to KISSmetrics. They offer more power, but no functionality geared … Helpful? Verified User Chose Kissmetrics We looked at Hubspot, Mixpanel (a mobile analytics platform). We chose Kissmetrics because it's very well designed for SaaS applications like ours: Specifically an API -driven app. With Google Analytics, we can only track events that happen in the browser. We can't connect … Helpful?	Mixpanel Verified User Chose Mixpanel Mixpanel has a free plan and looks more up to date than Kissmetrics. We use Google Analytics and Mixpanel together. We stopped use Kissmetrics simply because there is not enough time to use 3 analytics platform with so many features and capabilities. Incentivized Helpful? Milijana Curic Chief of Staff in Professional Services at Andreessen Horowitz (Venture Capital & Private Equity, 51-200 employees) Chose Mixpanel We chose it to strengthen internal communication to work more organized and productive. Objective achieved. Incentivized Helpful? Verified User Chose Mixpanel Mixpanel is pretty up to date with many good and useful features. As I mentioned before, the Mixpanel platform provides a pretty good mobile analytics and when our marketing team was looking for the web and mobile analytics tool, detailed and accurate mobile analytics was one … Incentivized Helpful? Verified User Chose Mixpanel We use a few tools at the same time: Moz, Google Analytics and Mixpanel. But mostly we use Mixpanel simply because of the amount of data it provides and also because mobile analysis has more capabilities than Google Analytics' mobile analysis has. Moz and Google Analytics are … Incentivized Helpful? Verified User Chose Mixpanel We use Mixpanel together with Yandex Metrica and Google Analytics, comparing to both YM and GA I'd say Mixpanel has more convenient and featured e-commerce solution. Although, quality of data is better in Google Analytics and Yandez Metrica has plenty of features completely for … Incentivized Helpful? Vadim Peskov CEO & Co-founder in Corporate at Diffco (Computer Software, 11-50 employees) Chose Mixpanel Mixpanel has pretty powerful mobile users' behavior analytics when comparing to its competitors on a market. Also, Mixpanel offers a lot of capabilities for free, it has an up-to-date, user friendly interface, quick and very professional customer support, reports that you can … Incentivized Helpful? Michael Ball-Marian Intrapreneur, Internal Startup Co-Founder at CA Technologies (Computer Software, 10,001+ employees) Chose Mixpanel Mixpanel got lots of praise from trusted colleagues. And they were right. It is powerful, affordable, and easy to use. It integrates with Segment which made it very easy for us to implement multiple metrics tools. It has great visuals and powerful Incentivized Helpful? Douglas Wright Conversion Optimization Manager in Marketing at New Relic, Inc. (201-500 employees) Chose Mixpanel We were evaluating KISSmetrics and Mixpanel simultaneously. KISSmetrics was being tested on our front-end events, and Mixpanel was in use for our backend events. Ultimately, with faster reporting capabilities and a more fine-tuned integration with our application, we chose … Helpful? George Luc CEO at GivePulse (Internet, 1-10 employees) Chose Mixpanel We looked at KISSmetrics, Google Analytics, and our own home-grown system. Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
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	Implementation went as expected
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User Ratings
	Kissmetrics	Mixpanel
Likelihood to Recommend	8.9 (48 ratings)	9.0 (50 ratings)
Likelihood to Renew	7.4 (27 ratings)	10.0 (13 ratings)
Usability	7.1 (6 ratings)	9.0 (2 ratings)
Availability	8.3 (6 ratings)	- (0 ratings)
Performance	8.5 (6 ratings)	- (0 ratings)
Support Rating	9.0 (9 ratings)	1.0 (8 ratings)
In-Person Training	9.1 (1 ratings)	- (0 ratings)
Online Training	8.6 (3 ratings)	8.0 (2 ratings)
Implementation Rating	7.3 (7 ratings)	8.9 (3 ratings)

Kissmetrics vs. Mixpanel

Kissmetrics

Mixpanel

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