TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Listrak

    Score9.3 out of 10
    N/AListrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
    Pricing
    KlaviyoListrak
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlaviyoListrak
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    KlaviyoListrak
    Considered Both Products
    Klaviyo
    Chose Klaviyo
    Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I …
    Incentivized
    Chose Klaviyo
    We selected Klaviyo in 2018 when they were disrupting the space. They provided a lot of offerings for a value price.
    Incentivized
    Listrak
    Chose Listrak
    The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
    Incentivized
    Chose Listrak
    Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    KlaviyoListrak
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Listrak
    Feature
    Klaviyo
    8.4
    94 Ratings
    Listrak
    -
    Ratings
    WYSIWYG email editor8.284 Ratings00 Ratings
    Dynamic content8.389 Ratings00 Ratings
    Ability to test dynamic content8.183 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.684 Ratings00 Ratings
    Mobile optimization8.290 Ratings00 Ratings
    Email deliverability reporting8.892 Ratings00 Ratings
    List management8.892 Ratings00 Ratings
    Triggered drip sequences9.083 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Listrak
    Feature
    Klaviyo
    7.4
    72 Ratings
    Listrak
    -
    Ratings
    Lead nurturing automation7.970 Ratings00 Ratings
    Lead scoring and grading7.226 Ratings00 Ratings
    Data quality management7.433 Ratings00 Ratings
    Automated sales alerts and tasks7.229 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Listrak
    Feature
    Klaviyo
    8.0
    14 Ratings
    Listrak
    -
    Ratings
    Calendaring8.014 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Listrak
    Feature
    Klaviyo
    8.0
    90 Ratings
    Listrak
    -
    Ratings
    Dashboards8.490 Ratings00 Ratings
    Standard reports8.087 Ratings00 Ratings
    Custom reports7.750 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Listrak
    Feature
    Klaviyo
    8.2
    71 Ratings
    Listrak
    -
    Ratings
    API8.766 Ratings00 Ratings
    Role-based workflow & approvals9.031 Ratings00 Ratings
    Customizability8.242 Ratings00 Ratings
    Integration with Salesforce.com7.37 Ratings00 Ratings
    Third-party software integrations7.916 Ratings00 Ratings
    User Ratings
    KlaviyoListrak
    Likelihood to Recommend
    8.7
    (94 ratings)
    7.1
    (10 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)