Kustomer vs. Less Annoying CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month, per user
Less Annoying CRM
Score 9.7 out of 10
N/A
Less Annoying CRM is a customer relationship management (CRM) solution built specifically for small businesses to help clients manage contacts and track leads.
$15
per month per user
Pricing
KustomerLess Annoying CRM
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Always
$15
per month per user
Offerings
Pricing Offerings
KustomerLess Annoying CRM
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans require an annual subscription and 8 users minimum.The system is $15 per user per month. No hidden costs or fees, or paying unused functionality. No long-term contracts. The first 30 days with the product are free, and the vendor won’t ask for payment information until that trial period ends.
More Pricing Information
Community Pulse
KustomerLess Annoying CRM
Considered Both Products
Kustomer
Chose Kustomer
I think that Kustomer is the most user friendly BUT I think the other platforms are built to do a lot more and can be much more customized
Chose Kustomer
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the …
Chose Kustomer
It has improved a lot of the training time needed for our new hires to understand the Kustomer interface and how to handle communications fully. The time invested went significantly down, and the learning curve improved a lot as well.
Chose Kustomer
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able …
Chose Kustomer
Kustomer is more modern and capable of so much more any of my other systems have compared to in technical support customer interfaces.
Chose Kustomer
Kustomer is a great fit for our organization because we can cut down on multiple contacts from the same customer and see all their information in one place. It's also infinitely customizable, so if we need changes made we can make them while still using the same platform. This …
Chose Kustomer
Kustomer is different from slack since Slack is just for communicating with the whole team while Kustomer is more on communicating with our customers.
Chose Kustomer
I have never used anything besides Kustomer and I don't know if I ever will because Kustomer is just so helpful!!
Chose Kustomer
The UI of Kustomer is a lot cooler than what we are using before. There are a lot of features that Kustomer has that make things easier and more convenient than Desk.com.
Chose Kustomer
I use both in my role with the company. Our social media channels are managed through Khoros, but we use Kustomer to notate and contact customers outside of social media. I'd much rather bring our social media channels into Kustomer, to help with efficiency.
Chose Kustomer
I have not had any experience with other programs like Kustomer.
Chose Kustomer
Kustomer has a great team that is easy to work with. They are always there to support and are pleasant, as well.
Chose Kustomer
Zendesk: In my opinion, Kustomer is more powerful when used to its full potential due to its workflows/automations.
Chose Kustomer
Kustomer is far more intuitive, personal, and holistic than Zendesk. As a company who has a lot of interaction with a single customer, it is such an advantage to take the customer approach rather than a single ticket approach. Zendesk was very limited in a lot of the actions …
Chose Kustomer
All other systems I have used have been internally-made programs that were a lot more basic order-taking systems, no notes or call functions outside of when order was placed. Doesn't really compare here.
Chose Kustomer
Kustomer simply does more than any other platform I've been able to work with. Sure some others will give you a handful of neat tricks built in for managing a channel or two but those rarely offer any external integrative capacity or limit what you can do in connections. …
Chose Kustomer
Intercom, Kayako, Zendesk, Freshdesk have all been used by myself in the past, and were evaluated before we chose to go with Kustomer.
Chose Kustomer
I was not personally involved in the decision-making process when selecting a new CRM and ultimately settling on Kustomer. That said, I'm happy with the decision to partner with them. Compared to our previous CRMs, it is much easier to work with everything in one place and we …
Chose Kustomer
Kustomer was better suited to the personalized nature of the service that we're trying to provide.
Chose Kustomer
Glovo was using Zendesk before. Kustomer is much more flexible in terms of integration capabilities and customisation.
Chose Kustomer
Moving from Zendesk to Kustomer was driven by the clarity that the customer timeline brings for advocate engagement alongside the custom workflow abilities.
Chose Kustomer
Zendesk did not give a big picture of the customer. It was more of a ticketing platform, and only gave statistics of those conversations. We were unable to track customer sentiment, or other attributes of the customer.
Chose Kustomer
Kustomer is far more scalable and flexible than Zendesk, and it provides a real omni-channel experience far from the "Zendesk for mails, Zendesk chat for chats" we were used to. On the automation and customisation features, it gets even clearer how Kustomer can deal with a lot …
Chose Kustomer
I've used Desk and other platforms in the past and none of them are as interactive or user friendly as Kustomer.
Less Annoying CRM
Chose Less Annoying CRM
Less Annoying CRM is so much easier to use and is at least as powerful if not more in the areas that matter to me as a small business owner. The way you do things in Less Annoying CRM are the ways that common sense would dictate you do them. It doesn't overcomplicate things …
Chose Less Annoying CRM
No CRM comes ready to run out of the box. But Less Annoying CRM is close to it. It all comes down to your needs . To get started Less Annoying CRM is by far the fastest and easiest route. Less Annoying CRM doesn't have all the bells and jingles rather more or less what you …
Chose Less Annoying CRM
Simpler and more versatile than Pipedrive, where I actually get to speak with a customer service rep rather than be provided instructional recorded videos when I need help.
Chose Less Annoying CRM
I used Salesforce in the past when I worked for a large corporation. Less Annoying CRM seems to be more user friendly and very simple to implement
Chose Less Annoying CRM
The name says it all. Less Annoying CRM is less annoying. I don't have to invest vast amounts of time learning or bypassing features I will never use. I don't have to pay for those features either. Less Annoying CRM is much more intuitive, so I don't have to waste type learning …
Chose Less Annoying CRM
We chose Less Annoying CRM because when searching for a good CRM, we found this program had everything we needed at an affordable rate. When you are a private business owner, you have several business expenses, so to get everything we needed in the price range that was also …
Chose Less Annoying CRM
HubSpot has a huge selection of tools, reports, integrations and supports that Less Annoying does not have.
It is not comparable in price or functionality - but I am comparing it because it was the last CRM I used before I used Less Annoying, and it made me realize that if you …
Chose Less Annoying CRM
Insightly turned out to be so rigid, it did not meet our needs. They were very hard to get in contact with, never by placing a call. And they have questionable business practices, forced us into paying for another year of service we had no intention of using. Their product …
Chose Less Annoying CRM
I stopped using Salesforce because it has way too much stuff in it that I would never use. I consider LACRM a client management tool as well as a CRM, I don't need it to follow trends, forecast, or mass email. I am sure it may have some capabilities of these features but I will …
Chose Less Annoying CRM
I used ACT! heavily in the 1990's to great success in my sales/account management job. It was a great tool at the time. But it seems ACT! hasn't kept up with the market and the current reviews reflect it - "clunky," "out of date," "cumbersome" were common in many of the …
Chose Less Annoying CRM
I did not like Salesforce because it was over engineered for what a sales person. The cells were too small to read easily when entering contacts. There were lots of irrelevant cells in the contact form. Required fields (I know this was our administrator) were excessive and not …
Chose Less Annoying CRM
keap does better if you want to spend the money to create fully automated campaigns. If you want a CRM that helps manage prospect and clients Less Annoying CRM wins
Chose Less Annoying CRM
Less Annoying CRM is easier to use than all of the CRMs that I listed here, but I’m sure all those other ones have a place for those companies and I’m sure that they optimize the data flow and all that other good stuff. Frankly, Less Annoying CRM is just so much easier and …
Chose Less Annoying CRM
We just felt like ACT was being to feel archaic and simply for storage of information. I was tasked with finding an alternative, and found Less Annoying CRM while searching and comparing options. This will probably be my lasting legacy long after I retire from the company! …
Chose Less Annoying CRM
I have used 5 separate CRM's in my career and Less Annoying CRM is the best due to it's simplicity and scope of knowledge that can be stored and retrieved. The amazing thing is it COSTS LESS. Tech support is great and you don't need to hire an outside firm to fix or set up …
Chose Less Annoying CRM
We looked at Industry CRM software but they were all too complicated and difficult to navigate and needed extensive training,
Chose Less Annoying CRM
Less Annoying CRM is far less expensive and not burdened with lots of useless (for me) features. It has exactly what I need and is very easy to use. Further, tech support is easily accessed and available.
Chose Less Annoying CRM
It's much more easy to navigate. Better website. Better overall look. More organized.
Features
KustomerLess Annoying CRM
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
Ratings
1% above category average
Less Annoying CRM
-
Ratings
Organize and prioritize service tickets8.00 Ratings00 Ratings
Expert directory8.30 Ratings00 Ratings
Subscription-based notifications8.50 Ratings00 Ratings
ITSM collaboration and documentation8.00 Ratings00 Ratings
Ticket creation and submission8.00 Ratings00 Ratings
Ticket response8.00 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
Ratings
8% above category average
Less Annoying CRM
-
Ratings
External knowledge base8.00 Ratings00 Ratings
Internal knowledge base9.00 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.0
Ratings
3% above category average
Less Annoying CRM
-
Ratings
Customer portal8.60 Ratings00 Ratings
IVR8.30 Ratings00 Ratings
Social integration7.30 Ratings00 Ratings
Email support10.00 Ratings00 Ratings
Help Desk CRM integration6.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
Less Annoying CRM
9.2
Ratings
18% above category average
Customer data management / contact management00 Ratings10.00 Ratings
Workflow management00 Ratings8.60 Ratings
Territory management00 Ratings8.80 Ratings
Opportunity management00 Ratings10.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.90 Ratings
Contract management00 Ratings9.00 Ratings
Quote & order management00 Ratings8.80 Ratings
Interaction tracking00 Ratings10.00 Ratings
Channel / partner relationship management00 Ratings9.10 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
Less Annoying CRM
10.0
Ratings
28% above category average
Case management00 Ratings10.00 Ratings
Help desk management00 Ratings10.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
Less Annoying CRM
8.7
Ratings
14% above category average
Lead management00 Ratings8.90 Ratings
Email marketing00 Ratings8.60 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
Less Annoying CRM
9.1
Ratings
18% above category average
Task management00 Ratings10.00 Ratings
Reporting00 Ratings8.20 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
Less Annoying CRM
9.1
Ratings
18% above category average
Forecasting00 Ratings9.20 Ratings
Pipeline visualization00 Ratings9.00 Ratings
Customizable reports00 Ratings9.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
Less Annoying CRM
9.0
Ratings
18% above category average
Custom fields00 Ratings9.10 Ratings
Scripting environment00 Ratings8.90 Ratings
API for custom integration00 Ratings9.10 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Kustomer
-
Ratings
Less Annoying CRM
8.2
Ratings
11% above category average
Marketing automation00 Ratings8.20 Ratings
Platform
Comparison of Platform features of Product A and Product B
Kustomer
-
Ratings
Less Annoying CRM
9.7
Ratings
28% above category average
Mobile access00 Ratings9.70 Ratings
Security
Comparison of Security features of Product A and Product B
Kustomer
-
Ratings
Less Annoying CRM
9.9
Ratings
17% above category average
Role-based user permissions00 Ratings9.90 Ratings
Best Alternatives
KustomerLess Annoying CRM
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
SysAid
SysAid
Score 9.1 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KustomerLess Annoying CRM
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
7.9
(0 ratings)
9.1
(0 ratings)
Usability
10.0
(0 ratings)
10.0
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
9.4
(0 ratings)
9.4
(0 ratings)
In-Person Training
7.6
(0 ratings)
-
(0 ratings)
Online Training
8.3
(0 ratings)
-
(0 ratings)
Implementation Rating
7.9
(0 ratings)
9.1
(0 ratings)
Configurability
7.9
(0 ratings)
-
(0 ratings)
Ease of integration
7.2
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.7
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
KustomerLess Annoying CRM
Likelihood to Recommend
It works really well for you to ask a teammate to review a case/email/message and provide some input since you can all review the same conversations and client accounts. They can also cover your inbox using your email handle in case you are out of the office suing some well deserved PTO.
Read full review
Less Annoying CRM is an excellent system for us as we log everything we do with a customer and has easy access to the imfromation later. May sound "of course" but this is by far the easiest CRM I've ever worked with during my 30 years in sales. Follow-up and scheduling is easy managable as well as designing forms and fields our selves. Less Annoying CRM has a good list of plug'ins to other software for integrational puposes. Most important to us is support when needed. Less Annoying CRM excels in its support. Don't hesitate, it doesn't do everything, but get started and get surprised
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Pros
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Read full review
  • Simple, intuitive usage
  • Daily agenda emails
  • Ease of moving calendar / action items around, closing out
  • Customer service is extremely responsive, they don't hide behind a "contact us" form on their website as so many companies seem to do. You can readily reach them by phone!
Read full review
Cons
  • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
  • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
  • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
  • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
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  • The one thing I was looking for is a place to manage multiple businesses with one project. Like if I am selling a "summer camp guide," I would like to have info for sales in one place with multiple contacts and businesses. LACRM customer service provided a workaround for me by suggesting I set up a specific pipeline for each project and them put each business in there. It is working great and, actually, a much better way to manage the project than I have originally intended.
  • I really don't have anything else to add. LACRM is perfect for us.
Read full review
Likelihood to Renew
Because there's no other tool like Kustomer
Read full review
Excellent product which meets my needs of a complex industry
Read full review
Usability
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
Read full review
I knew nothing about CRMs, and within a day of purchasing Less Annoying CRM, I was able to set up my contacts list with custom fields. After a brief call to Customer Service, I was able to set up my first pipelines and understand how to use them. This CRM is so simple to use, and extremely versatile.
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Reliability and Availability
Because Kustomer is available when you need it
Read full review
No answers on this topic
Performance
Because ages load quickly, reports complete in a reasonable time frame, given their complexity
Read full review
No answers on this topic
Support Rating
It’s a great tool that has helped our company and overall customer service. I believe if we were able to edit certain setting for our specific company that would be hopeful. We have been told before that certain desires of ours would make a change throughout all of Kustomer. Which is not something we would want, we would just want that to change for our business.
Read full review
Customer support is fantastic with these guys, they’re always very prompt to answer, and the team is very personable and easy to work with. I can’t really say much more than that, my interactions have been fairly limited, but what interactions I had, I can see without a shadow of a doubt they were very enjoyable and swift in resolving my issues.
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In-Person Training
Because they are very hands-on in training us and very approachable
Read full review
No answers on this topic
Online Training
It was very easy to understand.
Read full review
No answers on this topic
Implementation Rating
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
Read full review
After explaining that I was moving from Salesforce and the problems I was encountering, they took over and implemented the data in such a quick and efficient way, I was looking for the other shoe to drop but they did an amazing job so very impressed
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Alternatives Considered
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the resources or the customer-focus to rally behind setting up their customer service/experience team up for success. With a platform like Kustomer, you can actually evolve the relationship over time, or use the past experiences (number of contacts, purchases, previous issues, etc.) to power your next steps with a customer, making for a much more nuanced relationship with a human, not just a ticket.
Read full review
Less Annoying CRM is so much easier to use and is at least as powerful if not more in the areas that matter to me as a small business owner. The way you do things in Less Annoying CRM are the ways that common sense would dictate you do them. It doesn't overcomplicate things to show how smart the engineers that designed it were.
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Scalability
Because customer is flexible and scalable
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No answers on this topic
Return on Investment
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
Read full review
  • Not just storage of information, but utilizing that information to build stronger relationships with clients
  • Because it's web-based, we can be at our desk or on the road and still have the full functionality of the CRM at our fingertips, which helps us keep focusing on sales!
Read full review
ScreenShots

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.

Less Annoying CRM Screenshots

Screenshot of The full-customizable Lead Report keeps you updated on every opportunity in your pipeline.Screenshot of Every contact and company has a profile that shows your entire history, along with any leads, files, events, to-dos, and more.Screenshot of Your Workspace is your homepage for your CRM. It give you a quick overview of everything that's going on.Screenshot of The full-customizable Lead Report keeps you updated on every opportunity in your pipeline.Screenshot of Our powerful web calendar allows you to stay on top of your events and to-dos and those of your co-workers.Screenshot of Our fully-featured mobile site means you can access your CRM from anywhere you have an internet connection.