Hootsuite vs. Later Social

Hootsuite

1,188 Reviews and Ratings

Later Social

104 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score7.9 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$149 per month Starts at 1 user, 5 social accounts
Later Social	Score6.6 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month

Pricing

Hootsuite

Later Social

Standard: $99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Pricing Offerings
Hootsuite	Later Social
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

Plans can be paid monthly or annually, with a discount for annual pricing.

33% discount available for annual subscription.

Community Pulse
Key User Insights
	Hootsuite	Later Social
Considered Both Products	Hootsuite Verified User Chose Hootsuite We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a … Incentivized Helpful? Verified User Chose Hootsuite Compared to Later, Hootsuite offers greater flexibility in content creation and planning, allowing for more comprehensive and tailored strategies across various social platforms. Additionally, Hootsuite excels in providing a wider array of training resources and detailed … Incentivized Helpful? Verified User Chose Hootsuite Hootsuite offered everything we needed at a much more competitive price. Incentivized Helpful? Verified User Chose Hootsuite More simplicity in use.Offer to manage several social networks very competitive, but with a structure that is not always transparent. The biggest handycap of this platform (from Hootsuite) is its price. Incentivized Helpful? Verified User Chose Hootsuite HubSpot and SocialPilot suck they're not that easy to use. Later does stack up against Hootsuite with features already mentioned. They also have more color and branding on their website and I know that's a small thing but I'm surprised Hootsuite is all white. Incentivized Helpful? Verified User Chose Hootsuite Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward … Incentivized Helpful? Verified User Chose Hootsuite There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer … Incentivized Helpful? Verified User Chose Hootsuite Later was a little trickier to get started with but I enjoyed that the images are saved to a library. It seems more image / Instagram focused. Incentivized Helpful? Verified User Chose Hootsuite I like Hootsuite but I don't think it is the best platform to use for free since you have posting limitations. If they removed restrictions then they would have more users who could take advantage of the platform. Incentivized Helpful? Michael Yoder Social Media Consultant in Marketing at Spectrum Health (Hospital & Health Care, 10,001+ employees) Chose Hootsuite Hootsuite scales much better than Sprout Social. It also has many more features. Helpful? Igors Skute Junior Analyst in Professional Services at AboutAnalytics (Information Technology and Services, 11-50 employees) Chose Hootsuite The role of the web analyst requires testing a wide range of different tools, but HootSuite was integrated also as our internal Social Media management platform, and was selected mainly because of the easy-to-use dashboard for all the users involved. Helpful? Verified User Chose Hootsuite I used PLANOLY as a contractor in previous roles, but I can say that Hootsuite is more robust in it's offerings and integrations. Incentivized Helpful? Verified User Chose Hootsuite Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. … Incentivized Helpful?	Later Suzanne Stafford Principal in Corporate at Faery Court Masquerade Ball (Events Services, 1-10 employees) Chose Later Social I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts … Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer in Marketing at ALLE Consulting (Online Media, 1-10 employees) Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Incentivized Helpful? Verified User Chose Later Social Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting. Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations in Marketing at New Media Vegas, LLC (Marketing & Advertising, 1-10 employees) Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity. Incentivized Helpful? Verified User Chose Later Social I considered Hootsuite, but I don't think they have a free plan. Incentivized Helpful? Verified User Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? Sebastian Correa Marsico Digital Content Lead in Marketing at Tavano Team (Information Technology & Services, 11-50 employees) Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. … Incentivized Helpful? Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator in Professional Services at Social Media Design School (E-Learning, 1-10 employees) Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are … Incentivized Helpful? Lauren Kelley Director of Content in Social Media at Platypus Labs (Marketing and Advertising, 1001-5000 employees) Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Verified User Chose Later Social We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be … Incentivized Helpful? Meredith Walter Marketing Manager in Marketing at Meredith Walter Fitness (Health, Wellness and Fitness, 1-10 employees) Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you. Incentivized Helpful? Josephine Stafford Owner at Sixpence Events & Planning, LLC (Hospitality, 1-10 employees) Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

TrustRadius Insights
	Hootsuite	Later Social
Highlights	Research Team Insight Published July 10, 2024 Users have described Hootsuite as a powerful and versatile tool that is employed across various departments within organizations, increasing its appeal for larger entities with multiple social media channels to manage. It is distinguished by its capacity to manage a broad range of social media platforms and to schedule posts across these platforms, which is especially valued for its ability to centralize messages and engagements. This widespread use is favored by professionals who manage social media for numerous clients or for large businesses, as they can handle all accounts in a single place and simplify their workflow efficiently. Conversely, Later Social is favored mostly by smaller teams or individual users who value its intuitive design and unique features for visual content planning, particularly for platforms like Instagram. Users mention its ease of use in scheduling posts and managing visual content across various social media sites, making it an optimal choice for solo entrepreneurs or small teams who need to maintain an active social media presence without the complexity of handling multiple client profiles. Later’s user base appreciates the targeted functionalities that support creative scheduling and detailed planning of visual aesthetics on social platforms. The choice between Hootsuite and Later Social often depends on the apparent scale of needs and the type of user engagement with social media channels. Larger organizations with needs for comprehensive management capabilities and analytics across numerous platforms incline towards Hootsuite. In contrast, individual users, small businesses, or those with a focus on visual content tend to prefer Later Social, citing specialized tools that cater specifically to the management of fewer accounts with a strong visual component. This distinct delineation guides potential users in selecting the tool that aligns best with their operational scale and specific social media management requirements.

Features

Hootsuite

Later Social

Comparison of Listening/monitoring features of Hootsuite and Later Social
Feature	Hootsuite 6.6 275 Ratings	Later Social - Ratings
Boolean keyword searches	6.0185 Ratings	00 Ratings
Filtering out noise/spam	5.9193 Ratings	00 Ratings
Sentiment analysis	6.1187 Ratings	00 Ratings
Broad channel coverage	8.5255 Ratings	00 Ratings

Comparison of Publishing features of Hootsuite and Later Social
Feature	Hootsuite 7.5 383 Ratings	Later Social 9.0 1 Ratings
Content planning and scheduling	8.9382 Ratings	10.01 Ratings
Audience targeting	6.5260 Ratings	00 Ratings
Content optimization	7.0312 Ratings	9.01 Ratings
Workflow management	7.8322 Ratings	8.01 Ratings

Comparison of Engagement features of Hootsuite and Later Social
Feature	Hootsuite 7.8 308 Ratings	Later Social - Ratings
Automated routing and prioritization	7.4220 Ratings	00 Ratings
Customer interaction histories	7.6237 Ratings	00 Ratings
Bulk actions	8.3265 Ratings	00 Ratings

Comparison of Marketing features of Hootsuite and Later Social
Feature	Hootsuite 7.4 295 Ratings	Later Social - Ratings
Lead generation	6.3177 Ratings	00 Ratings
Content marketing	8.2263 Ratings	00 Ratings
Paid media management	7.6175 Ratings	00 Ratings
Campaigns and promotions	7.6225 Ratings	00 Ratings

Comparison of Channel coverage/integration features of Hootsuite and Later Social
Feature	Hootsuite 9.2 376 Ratings	Later Social 7.2 1 Ratings
Twitter	9.0344 Ratings	7.01 Ratings
Facebook	9.7360 Ratings	7.01 Ratings
LinkedIn	9.5314 Ratings	5.01 Ratings
Google+	8.960 Ratings	00 Ratings
Instagram	9.7316 Ratings	10.01 Ratings
Pinterest	9.2161 Ratings	10.01 Ratings
YouTube	8.4149 Ratings	4.01 Ratings

Comparison of Reporting/analytics features of Hootsuite and Later Social
Feature	Hootsuite 8.0 306 Ratings	Later Social 4.0 1 Ratings
Campaign success analytics	8.4282 Ratings	4.01 Ratings
Real-time tracking	7.6282 Ratings	00 Ratings
Competitor analysis	8.0189 Ratings	00 Ratings

Comparison of Account management features of Hootsuite and Later Social
Feature	Hootsuite 7.7 316 Ratings	Later Social 10.0 1 Ratings
Role-based user permissions & privileges	8.7268 Ratings	00 Ratings
Mobile access	6.8294 Ratings	10.01 Ratings

User Ratings
	Hootsuite	Later Social
Likelihood to Recommend	8.0 (444 ratings)	10.0 (16 ratings)
Likelihood to Renew	8.6 (89 ratings)	- (0 ratings)
Usability	9.0 (83 ratings)	9.4 (3 ratings)
Availability	9.8 (21 ratings)	- (0 ratings)
Performance	9.8 (19 ratings)	- (0 ratings)
Support Rating	7.0 (263 ratings)	9.0 (9 ratings)
In-Person Training	6.0 (1 ratings)	- (0 ratings)
Online Training	9.0 (17 ratings)	- (0 ratings)
Implementation Rating	8.0 (39 ratings)	- (0 ratings)
Configurability	7.2 (3 ratings)	- (0 ratings)
Ease of integration	7.6 (2 ratings)	- (0 ratings)
Product Scalability	8.1 (3 ratings)	- (0 ratings)
Vendor post-sale	8.9 (3 ratings)	- (0 ratings)
Vendor pre-sale	8.3 (18 ratings)	- (0 ratings)