Later Social vs. PromoRepublic

Later Social

PromoRepublic

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Later Social	Score 6.7 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month
PromoRepublic	Score 7.5 out of 10	Small Businesses (1-50 employees)	PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results. According to the vendor, key capabilities include: AI-driven scheduling to the main social media networks Library with 100,000 posts…	$9 monthly

Pricing

Later Social

PromoRepublic

Editions & Modules

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Solo: $9
monthly
Standard: $49
monthly
Professional: $99
monthly
Business: $599
monthly
Enterprise: Custom
monthly

Offerings

Pricing Offerings
Later Social	PromoRepublic
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

33% discount available for annual subscription.

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More Pricing Information

Community Pulse
	Later Social	PromoRepublic
Considered Both Products	Later Social Verified User Anonymous Chose Later Social In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social. Incentivized Helpful? Verified User Anonymous Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? SS Suzanne Stafford Principal Chose Later Social I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts … Incentivized Helpful? Katrina Julia, Founder and CEO FIT Life Creation Creator + CEO Chose Later Social Different type of tool. Incentivized Helpful? Sebastian Correa Marsico Digital Content Lead Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. … Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Incentivized Helpful? Verified User Anonymous Chose Later Social Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting. Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity. Incentivized Helpful? Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are … Incentivized Helpful? Lauren Kelley Director of Content Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Verified User Anonymous Chose Later Social I considered Hootsuite, but I don't think they have a free plan. Incentivized Helpful? Verified User Anonymous Chose Later Social We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be … Incentivized Helpful? Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Chose Later Social Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you … Incentivized Helpful? Meredith Walter Marketing Manager Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you. Incentivized Helpful? Josephine Stafford Owner Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?	PromoRepublic Verified User Anonymous Chose PromoRepublic I don't think there is a huge difference between the both, PromoRepublic and NapoleanCat. PromoRepublic takes that edge by having more social media networks, where NapoleanCat has only a few social media networks. Incentivized Helpful? Verified User Anonymous Chose PromoRepublic Radaars basic functionality does the same thing but it’s more robust than PromoRepublic because it has such features as ability to manage chats across several platforms. Further, Radaar offers the ability to post directly to Tik Tok which PromoRepublic does not do. And given … Incentivized Helpful? Verified User Anonymous Chose PromoRepublic We primarily use Promo Republic for clients who have smaller budgets as the cost for PromoRepublic is less than some of the competing platforms. PromoRepublic does make it easier to track separate locations/pages that may fall under one company. This can be great for an … Incentivized Helpful? Kèlene Poyurs Co-Founder Chose PromoRepublic I enjoy PromoRepublic and would probably choose it over any of the other scheduling tools I've tried, because of the quick support, ease of use, and other benefits I've spoken about in this review. It definitely makes working with freelancers easier, as creating notes for them, … Incentivized Helpful? Verified User Anonymous Chose PromoRepublic PromoRepublic is more built for agencies and was also more affordable than Hootsuite and Buffer. Price was a factor in my search, but usability was just as important. PromoRepublic created ease by separating each of my clients' accounts. Can save posts so I could reuse at … Incentivized Helpful? Christopher Rush Account Manager Chose PromoRepublic Ultimately I selected PR because I was able to get it for a one-time cost rather than a subscription, but now that I'm used to it I couldn't imagine life without it. I've only used the free versions of the other platforms, so my experience with PR is obviously superior. … Incentivized Helpful? Naomi Marie Brand Social Media Manager Chose PromoRepublic The post ideas and creator definitely make PromoRepublic more of a one-stop shop. I can create, post, and study analytics all in one spot. Incentivized Helpful? Verified User Anonymous Chose PromoRepublic Hootsuite is what my office primarily uses and it's good. I just prefer the way you can see all the posts in the calendar dashboard on PromoRepublic and I like that it has fresh curated content for me to peruse. Incentivized Helpful? BC Brian Del Terzo Credilife® Co-Founder and Operational Strategist Chose PromoRepublic The templates and ease of creating and customizing a post is far better than any other solutions I've tried in the past. Incentivized Helpful?

Features

Later Social

PromoRepublic

Publishing

Comparison of Publishing features of Product A and Product B
	Later Social 9.0 Ratings 11% above category average	PromoRepublic - Ratings
Content planning and scheduling	10.00 Ratings	00 Ratings
Content optimization	9.00 Ratings	00 Ratings
Workflow management	8.00 Ratings	00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Later Social 7.2 Ratings 16% below category average	PromoRepublic - Ratings
Twitter	7.00 Ratings	00 Ratings
Facebook	7.00 Ratings	00 Ratings
LinkedIn	5.00 Ratings	00 Ratings
Instagram	10.00 Ratings	00 Ratings
Pinterest	10.00 Ratings	00 Ratings
YouTube	4.00 Ratings	00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Later Social 4.0 Ratings 66% below category average	PromoRepublic - Ratings
Campaign success analytics	4.00 Ratings	00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Later Social 10.0 Ratings 22% above category average	PromoRepublic - Ratings
Mobile access	10.00 Ratings	00 Ratings

Best Alternatives
	Later Social	PromoRepublic
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	Growave Score 9.7 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	Echobox Social Score 9.7 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Sprout Social Score 8.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Later Social	PromoRepublic
Likelihood to Recommend	10.0 (0 ratings)	7.5 (0 ratings)
Usability	9.4 (0 ratings)	8.0 (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Later Social	PromoRepublic
Likelihood to Recommend	Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple. Incentivized Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Read full review	PromoRepublic is excellent for collaboration, such as working with freelancers, or clients who want to leave notes and be responsible for final approval. It's also good for brands who need ideas about what to post on a daily basis, as their idea library is quite extensive. The image creation tool is also good for beginners, with plenty of templates, though it isn't as extensive as Canva. It's definitely a solid option for social media management. Can't think of a situation where it wouldn't be appropriate. Incentivized Kèlene Poyurs Co-Founder Read full review
Pros	Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature. Great analytics available for Instagram - something that lacks on many other platforms. The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link. It's easy to switch between accounts if you are managing multiple brands and platforms. Incentivized Lauren Kelley Director of Content Read full review	Generates post ideas and curated content. If I'm out of ideas on content for the week/month I can usually peruse their prepared content to generate ideas. Timed posting based on our current engagement rates. Helps me to decide the ideal times to post to ensure the greatest amount of engagement. Easy post editor. Has a plethora of images and fonts I can use to make an eye-catching copy for our social media. Incentivized Naomi Marie Brand Social Media Manager Read full review
Cons	Would be wonderful if there was a way to copy posts easily. Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email. Would be nice to be able to schedule posts to Facebook Groups. Incentivized SS Suzanne Stafford Principal Read full review	I'd like to be able to drag and drop posts to different dates and times from the calendar view. I'd like to be able to duplicate an entire post from the calendar view and drag it to another date and time. Verified User Anonymous Read full review
Usability	The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great! Incentivized Verified User Anonymous Read full review	The user interface is very straight forward and easy to use. They also make it incredibly simple edit premade post ideas as well as create your own. You can connect all of the basic social media platforms which makes it great for individuals looking to streamline their scheduling process to get more content out Incentivized Verified User Anonymous Read full review
Support Rating	Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Incentivized Ayo Bamgbose Assoc CIPD MSc Social Media & Digital Marketing Educator Read full review	No answers on this topic
Alternatives Considered	It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool. Incentivized Sebastian Correa Marsico Digital Content Lead Read full review	I don't think there is a huge difference between the both, PromoRepublic and NapoleanCat. PromoRepublic takes that edge by having more social media networks, where NapoleanCat has only a few social media networks. Incentivized Verified User Anonymous Read full review
Return on Investment	Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content. Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything! Incentivized Meredith Walter Marketing Manager Read full review	Has made our social channels come alive PR allows us to get away without needing a dedicated SMM on staff Has increased our online profile and credibility Incentivized Christopher Rush Account Manager Read full review
ScreenShots		PromoRepublic Screenshots