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Later Social vs. Salesforce Marketing Cloud Social Studio (discontinued)

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Later Social

104 Reviews and Ratings

Salesforce Marketing Cloud Social Studio (discontinued)

148 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Later Social

    Score6.6 out of 10
    		N/ALater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

    $25

    per month

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score7.3 out of 10
    		N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    Later SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    Starter
    $25
    per month
    Growth
    $45
    per month
    Advanced
    $80
    per month
    Agency
    $200
    per month
    Enterprise
    Contact Sales
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    Later SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details33% discount available for annual subscription.—
    More Pricing Information
    Community Pulse
    Later SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Later
    Alexis Ramsey
    Senior Marketing Account Supervisor, Digital Strategy in Social Media at Fors Marsh Group (Research, 51-200 employees)
    Chose Later Social
    Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you …
    Incentivized
    Discontinued Products
    Verified User
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    I liked Radian6 better on the basis of the information that it could report on. I liked seeing the Share of Voice and NUVI had trouble pulling the competitor and industry-wide information that we needed to show our share of voice. NUVI has a nice interface, but I think Radian6 …
    Incentivized
    Nolan Perry
    Social Media Community Manager in Marketing at Apollo Group (Higher Education, 10,001+ employees)
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    Radian6 offers the most comprehensive categorization while also covering the rest of what we need reasonably well. Every other tool I've evaluated has its strength, but Radian6 just ticks off more boxes across the board.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Later SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Publishing
    Comparison of Publishing features of Later Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Later Social
    9.0
    1 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    Content planning and scheduling10.01 Ratings8.011 Ratings
    Content optimization9.01 Ratings8.09 Ratings
    Workflow management8.01 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Later Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Later Social
    7.2
    1 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    Twitter7.01 Ratings8.011 Ratings
    Facebook7.01 Ratings8.011 Ratings
    LinkedIn5.01 Ratings10.08 Ratings
    Instagram10.01 Ratings9.08 Ratings
    Pinterest10.01 Ratings6.54 Ratings
    YouTube4.01 Ratings10.07 Ratings
    Google+00 Ratings6.86 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Later Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Later Social
    4.0
    1 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Campaign success analytics4.01 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Later Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Later Social
    10.0
    1 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    Mobile access10.01 Ratings9.010 Ratings
    Role-based user permissions & privileges00 Ratings8.09 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Later Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Later Social
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Engagement
    Comparison of Engagement features of Later Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Later Social
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Later Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Later Social
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Lead generation00 Ratings8.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    User Ratings
    Later SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    10.0
    (16 ratings)
    9.0
    (52 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.8
    (38 ratings)
    Usability
    9.4
    (3 ratings)
    9.0
    (9 ratings)
    Availability
    -
    (0 ratings)
    9.6
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.4
    (5 ratings)
    Support Rating
    9.0
    (9 ratings)
    9.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.8
    (6 ratings)