Later Social vs. Sprout Social

Later Social

104 Reviews and Ratings

Sprout Social

574 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Later Social	Score6.6 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month
Sprout Social	Score8.6 out of 10	N/A	Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…	$249 per month per user

Pricing

Later Social

Sprout Social

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Standard: $199 annual / $249 monthly
per user/per month
Professional: $299 annual / $399 monthly
per user/per month
Advanced: $399 annual / $499 monthly
per user/per month
Free Trial: Free
for 30 days

Pricing Offerings
Later Social	Sprout Social
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

33% discount available for annual subscription.

—

Community Pulse
Key User Insights
	Later Social	Sprout Social
Considered Both Products	Later Lauren Kelley Director of Content in Social Media at Platypus Labs (Marketing and Advertising, 1001-5000 employees) Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy in Social Media at Fors Marsh Group (Research, 51-200 employees) Chose Later Social Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you … Incentivized Helpful? Verified User Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer in Marketing at ALLE Consulting (Online Media, 1-10 employees) Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Incentivized Helpful?	Sprout Social Verified User Chose Sprout Social I will admit that I have not used Hootsuite, however, I do think if you have more then 40 or so accounts they might be able to handle that more. I have used Later Social & Buffer and I find Sprout Social easier to use and less clunky UI. Later & Buffer do work, but I used both … Incentivized Helpful? Verified User Chose Sprout Social I have to say, I hated how old school Loomly and Hootsuite software seemed to have. With using Loomly, it took a lot of clicks to get a simple task completed. Hootsuite was on a trial basis, and I just didn't like the usability. Loomly was great for the analytics, but … Incentivized Helpful? Verified User Chose Sprout Social Sprout is easier to use than competitors. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social is the most robust and reliable of all platforms I've tried by far. It is not the best in scheduling and content strategy, but does a very adequate job and is worth it for the proper data and tracking in dashboards. Incentivized Helpful? Amanda Duron VP Brand and Engagement in Marketing at Family Legacy (Non-profit Organization Management, 11-50 employees) Chose Sprout Social I think Sprout Social is probably top-tier and designed for agencies or social media content freelancers who need to spend a lot of time analyzing and strategizing content. For basic scheduling functions, it’s probably too powerful (like using a rocket to drive to the grocery … Incentivized Helpful? Verified User Chose Sprout Social I think Sprout Social is the most advanced of all these scheduling tools, it can handle the largest accounts and makes scheduling and responding to posts easy. it's the most expensive of these four (with meta for business free) but it's a you get what you pay for situation. I … Incentivized Helpful? Verified User Chose Sprout Social Sprout Social has more features and is the most advanced social media platform. It may cost more, but it's worth it. Incentivized Helpful? Verified User Chose Sprout Social It is much more affordable. The analytics are much more robust. The scheduling function, AI capabilities, and listening are better. The website's interface is easy to use. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social has everything each of these platforms have individually but put all in one. Sprout doesn't split everything up, it is easy to use and helps my team keep everything in one platform. Sprout also doesn't fail posts like Hootsuite did which made us switch. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social's message management is what sets it apart from other scheduling tools for me. Incentivized Helpful? Verified User Chose Sprout Social Hootsuite, Gremln, Spredfast Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Later Social

Sprout Social

Comparison of Publishing features of Later Social and Sprout Social
Feature	Later Social 9.0 1 Ratings	Sprout Social 8.5 110 Ratings
Content planning and scheduling	10.01 Ratings	9.5110 Ratings
Content optimization	9.01 Ratings	8.296 Ratings
Workflow management	8.01 Ratings	8.796 Ratings
Audience targeting	00 Ratings	7.687 Ratings

Comparison of Channel coverage/integration features of Later Social and Sprout Social
Feature	Later Social 7.2 1 Ratings	Sprout Social 8.6 110 Ratings
Twitter	7.01 Ratings	9.098 Ratings
Facebook	7.01 Ratings	9.2109 Ratings
LinkedIn	5.01 Ratings	9.0100 Ratings
Instagram	10.01 Ratings	9.199 Ratings
Pinterest	10.01 Ratings	8.633 Ratings
YouTube	4.01 Ratings	8.01 Ratings
Google+	00 Ratings	7.636 Ratings

Comparison of Reporting/analytics features of Later Social and Sprout Social
Feature	Later Social 4.0 1 Ratings	Sprout Social 8.8 111 Ratings
Campaign success analytics	4.01 Ratings	8.8103 Ratings
Real-time tracking	00 Ratings	8.6100 Ratings
Competitor analysis	00 Ratings	8.889 Ratings

Comparison of Account management features of Later Social and Sprout Social
Feature	Later Social 10.0 1 Ratings	Sprout Social 7.8 104 Ratings
Mobile access	10.01 Ratings	7.892 Ratings
Role-based user permissions & privileges	00 Ratings	7.999 Ratings

Comparison of Listening/monitoring features of Later Social and Sprout Social
Feature	Later Social - Ratings	Sprout Social 7.6 87 Ratings
Boolean keyword searches	00 Ratings	7.465 Ratings
Filtering out noise/spam	00 Ratings	7.176 Ratings
Sentiment analysis	00 Ratings	7.156 Ratings
Broad channel coverage	00 Ratings	8.765 Ratings

Comparison of Engagement features of Later Social and Sprout Social
Feature	Later Social - Ratings	Sprout Social 8.0 100 Ratings
Automated routing and prioritization	00 Ratings	7.962 Ratings
Customer interaction histories	00 Ratings	8.088 Ratings
Bulk actions	00 Ratings	8.185 Ratings

Comparison of Marketing features of Later Social and Sprout Social
Feature	Later Social - Ratings	Sprout Social 7.2 78 Ratings
Lead generation	00 Ratings	7.257 Ratings
Content marketing	00 Ratings	8.474 Ratings
Paid media management	00 Ratings	6.23 Ratings
Campaigns and promotions	00 Ratings	7.24 Ratings

User Ratings
	Later Social	Sprout Social
Likelihood to Recommend	10.0 (16 ratings)	8.7 (168 ratings)
Likelihood to Renew	- (0 ratings)	9.5 (65 ratings)
Usability	9.4 (3 ratings)	8.6 (95 ratings)
Availability	- (0 ratings)	7.7 (8 ratings)
Performance	- (0 ratings)	8.0 (7 ratings)
Support Rating	9.0 (9 ratings)	4.2 (38 ratings)
Online Training	- (0 ratings)	7.3 (3 ratings)
Implementation Rating	- (0 ratings)	10.0 (11 ratings)
Ease of integration	- (0 ratings)	7.8 (23 ratings)
Vendor post-sale	- (0 ratings)	9.1 (1 ratings)
Vendor pre-sale	- (0 ratings)	9.1 (1 ratings)