Later Social vs. Tailwind

Later Social

104 Reviews and Ratings

Tailwind

34 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Later Social	Score6.5 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month
Tailwind	Score4 out of 10	N/A	Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.	$14.99 per month

Pricing

Later Social

Tailwind

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Free: $0
billed annually
Pro: $24.99
per month 1 user and profile
Advanced: $49.99
per month 2 users and profiles
Max: $99.99
per month 5 users and 3 profiles
Tailwind Communities: $119.88
billed annually

Pricing Offerings
Later Social	Tailwind
Free Trial
Yes	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

33% discount available for annual subscription.

—

Community Pulse
Key User Insights
	Later Social	Tailwind
Considered Both Products	Later Josephine Stafford Owner at Sixpence Events & Planning, LLC (Hospitality, 1-10 employees) Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?	Tailwind Verified User Chose Tailwind I think Tailwind is still the best option for scheduling Pins when compared to the alternatives. That said, for some businesses with more limited content available, utilizing the native Pinterest scheduler or another scheduling platform (such as Later, Hootsuite, or even Canva's… Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Later Social

Tailwind

Comparison of Publishing features of Later Social and Tailwind
Feature	Later Social 9.0 1 Ratings	Tailwind 1.0 11 Ratings
Content planning and scheduling	10.01 Ratings	1.011 Ratings
Content optimization	9.01 Ratings	1.011 Ratings
Workflow management	8.01 Ratings	1.09 Ratings
Audience targeting	00 Ratings	1.08 Ratings

Comparison of Channel coverage/integration features of Later Social and Tailwind
Feature	Later Social 7.2 1 Ratings	Tailwind 1.0 11 Ratings
Twitter	7.01 Ratings	00 Ratings
Facebook	7.01 Ratings	1.01 Ratings
LinkedIn	5.01 Ratings	00 Ratings
Instagram	10.01 Ratings	1.07 Ratings
Pinterest	10.01 Ratings	1.011 Ratings
YouTube	4.01 Ratings	00 Ratings

Comparison of Reporting/analytics features of Later Social and Tailwind
Feature	Later Social 4.0 1 Ratings	Tailwind 6.8 9 Ratings
Campaign success analytics	4.01 Ratings	1.08 Ratings
Real-time tracking	00 Ratings	9.87 Ratings
Competitor analysis	00 Ratings	9.76 Ratings

Comparison of Account management features of Later Social and Tailwind
Feature	Later Social 10.0 1 Ratings	Tailwind 3.0 8 Ratings
Mobile access	10.01 Ratings	5.17 Ratings
Role-based user permissions & privileges	00 Ratings	1.07 Ratings

Comparison of Listening/monitoring features of Later Social and Tailwind
Feature	Later Social - Ratings	Tailwind 9.2 4 Ratings
Boolean keyword searches	00 Ratings	9.52 Ratings
Filtering out noise/spam	00 Ratings	8.93 Ratings
Sentiment analysis	00 Ratings	8.94 Ratings
Broad channel coverage	00 Ratings	9.44 Ratings

Comparison of Engagement features of Later Social and Tailwind
Feature	Later Social - Ratings	Tailwind 1.0 9 Ratings
Automated routing and prioritization	00 Ratings	1.07 Ratings
Customer interaction histories	00 Ratings	1.04 Ratings
Bulk actions	00 Ratings	1.07 Ratings

Comparison of Marketing features of Later Social and Tailwind
Feature	Later Social - Ratings	Tailwind 7.7 7 Ratings
Lead generation	00 Ratings	9.76 Ratings
Content marketing	00 Ratings	1.07 Ratings
Paid media management	00 Ratings	10.05 Ratings
Campaigns and promotions	00 Ratings	10.05 Ratings

User Ratings
	Later Social	Tailwind
Likelihood to Recommend	10.0 (16 ratings)	1.0 (12 ratings)
Usability	9.4 (3 ratings)	1.0 (2 ratings)
Support Rating	9.0 (9 ratings)	10.0 (1 ratings)