LinkedIn Marketing Solutions vs. OpenX
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
LinkedIn Marketing Solutions | Score9.1 out of 10 | N/A | LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The… | N/A |
OpenX | Score1 out of 10 | N/A | OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement. | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| LinkedIn Marketing Solutions | OpenX | ||||||||||||||||||||||
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| Ad Network Integration |
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| LinkedIn Marketing Solutions | OpenX | |
|---|---|---|
| Likelihood to Recommend | 9.9 | 7.3 |
| Likelihood to Renew | - | 7.0 |
| Usability | 10.0 | 9.0 |
| Support Rating | 8.6 | 10.0 |