TrustRadius: an HG Insights company

LinkedIn Marketing Solutions vs. OpenX

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LinkedIn Marketing Solutions

    Score9.1 out of 10
    N/ALinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…N/A

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
    Pricing
    LinkedIn Marketing SolutionsOpenX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LinkedIn Marketing SolutionsOpenX
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    LinkedIn Marketing SolutionsOpenX
    Ad Network Integration
    Comparison of Ad Network Integration features of LinkedIn Marketing Solutions and OpenX
    Feature
    LinkedIn Marketing Solutions
    -
    Ratings
    OpenX
    6.6
    3 Ratings
    Data Transfer00 Ratings6.53 Ratings
    DSP integration00 Ratings6.83 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of LinkedIn Marketing Solutions and OpenX
    Feature
    LinkedIn Marketing Solutions
    -
    Ratings
    OpenX
    7.0
    5 Ratings
    Ad campaign creation00 Ratings6.85 Ratings
    Ad deployment00 Ratings6.65 Ratings
    Display advertising00 Ratings7.35 Ratings
    Ad display and retargeting segmentation00 Ratings6.55 Ratings
    Sequence targeting00 Ratings7.54 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of LinkedIn Marketing Solutions and OpenX
    Feature
    LinkedIn Marketing Solutions
    -
    Ratings
    OpenX
    6.6
    5 Ratings
    Ad dashboards00 Ratings5.95 Ratings
    Ad performance reports00 Ratings6.05 Ratings
    Ad conversion tracking00 Ratings6.15 Ratings
    Ad attribution reporting00 Ratings7.04 Ratings
    Cross-channel ad management00 Ratings7.25 Ratings
    Ad forecasting and optimization00 Ratings7.64 Ratings
    User Ratings
    LinkedIn Marketing SolutionsOpenX
    Likelihood to Recommend
    9.9
    (48 ratings)
    7.3
    (15 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (10 ratings)
    Usability
    10.0
    (9 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.6
    (6 ratings)
    10.0
    (1 ratings)