Litmus from Validity vs. Salesforce Marketing Cloud

Litmus from Validity

Salesforce Marketing Cloud

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Litmus from Validity	Score8.5 out of 10	N/A	Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.	$500 per month
Salesforce Marketing Cloud	Score8.1 out of 10	N/A	Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.	$1,250 per month per installation

Pricing

Litmus from Validity

Salesforce Marketing Cloud

No answers on this topic

Account Engagement: $1,250
per month
Engagement: $1,250
per month
Intelligence: $3,000
per month
Loyalty Management: $20,000
per month
Personalization: $100,000
per year
Data Cloud for Marketing: $108,000
per year

Pricing Offerings
Litmus from Validity	Salesforce Marketing Cloud
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

No setup fee

Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.

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Community Pulse
Key User Insights
	Litmus from Validity	Salesforce Marketing Cloud
Considered Both Products	Validity Cam Timu CRM Marketing Manager in Marketing at Crystalbrook Collection (Hospitality, 501-1000 employees) Chose Litmus from Validity Having used both, I definitely prefer Litmus over Email on Acid. It's a little more intuitive in terms of UI, and previews load faster. The integration with Salesforce Marketing Cloud also sets it apart further. Incentivized Helpful? Alux Loyola Senior Marketing Automation manager in Marketing at EHE Health (Health, Wellness and Fitness, 201-500 employees) Chose Litmus from Validity Litmus is better overall. Better UI. User friendly. Relatively intuitive. Incentivized Helpful? Verified User Chose Litmus from Validity I selected Litmus because it provides an all-in-one powerful tool to update content, collaborate with teams, and analyse data seamlessly. This saves a big amount of time for the whole team. The insights are more granular allowing us to focus deeper into improvements. The … Incentivized Helpful? Daria Montella marketing specialist in Marketing at Frontiers (Information Technology & Services, 201-500 employees) Chose Litmus from Validity it's more user friendly Incentivized Helpful? Joey Adams Tech Lead, Marketing Automation in Corporate at Vista Outdoor (Consumer Goods, 1001-5000 employees) Chose Litmus from Validity In my experience, Email on Acid is far less reliable for accuracy than Litmus Incentivized Helpful? Verified User Chose Litmus from Validity We've tried Email on Acid in the past and Litmus has a much more advanced offering. The user interface is superior and they are constantly innovating and rolling out new features. Incentivized Helpful? Verified User Chose Litmus from Validity I've used HubSpot Marketing Hub previously to build marketing emails. In my current role, I do not use Litmus to build emails, only to QA - so I can cannot compare apples to apples. But I do have some familiarity with Hubspot, and I was never able to easily share an email for … Incentivized Helpful? Joel Gulledge QA Analyst in Marketing at Ingredient (Marketing & Advertising, 51-200 employees) Chose Litmus from Validity From a platform and tool perspective, Litmus does a great job at providing rendering testing. No issues. Incentivized Helpful? Verified User Chose Litmus from Validity Litmus has an easier view to see how the emails render across different email clients and seems to be very accurate to how they show up in mailboxes. Incentivized Helpful? Verified User Chose Litmus from Validity I haven't used another service similar to Litmus before, but would be very happy to recommend it and I do not feel the need to evaluate other products. Incentivized Helpful? Verified User Chose Litmus from Validity We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also … Incentivized Helpful? Verified User Chose Litmus from Validity There is just no comparison in a way, Litmus offers a much greater range of features, from builder to previews accross various clients. Mailchimp only seems to allow very simple features compared to what Litmus itself has to offer. Incentivized Helpful? Verified User Chose Litmus from Validity Litmus is easier to understand, easier to use, and you cant beat the code editor Litmus provides Incentivized Helpful? Verified User Chose Litmus from Validity Overall better user interface, product and pricing. Litmus is very well-known in the industry. Incentivized Helpful? Verified User Chose Litmus from Validity Litmus has a better UI and is friendlier to non-email building people who need to collaborate and leave comments Incentivized Helpful? Verified User Chose Litmus from Validity N/a Incentivized Helpful? Verified User Chose Litmus from Validity Litmus is the original email testing platform, and nothing compares to the preview options it provides. Incentivized Helpful? Daniel Riggs Email Specialist in Marketing at Riggs Digital Marketing (Insurance, 501-1000 employees) Chose Litmus from Validity Campaign Monitor is good but Litmus seems to be more solid and "fully baked". We liked the flow of the Litmus build process better and Litmus Proof really sealed the deal. Incentivized Helpful? Charlotte Woodward Robertson Director of Demand Generation in Marketing at BoomTown - Real Estate Platform (Computer Software, 201-500 employees) Chose Litmus from Validity I was not involved in the evaluation, however we just resigned our contract with them so Litmus has been working really well for our organization! Incentivized Helpful? Verified User Chose Litmus from Validity Litmus is a far more comprehensive platform than Email on Acid for template development and testing, but its analytics suite is not really that much more sophisticated. I use Litmus primarily for development and testing, so I am not complaining, but I wish that the analytics … Incentivized Helpful? Meghan Calzaretta Email Marketing Manager in Marketing at Discovery Data (Financial Services, 51-200 employees) Chose Litmus from Validity Email on Acid has a similar UX as Litmus, but the layout is about all that is similar. Litmus' device renders always match the actual test to that device. I have seen several mismatches within Email on Acid's device renders vs what is actually received which makes me question … Incentivized Helpful? Tim Womble Email Marketing Manager at Elevation Church (Religious Institutions, 201-500 employees) Chose Litmus from Validity There was no other option in our mind, nor did we explore other options. They are the industry leader and we have always viewed them as such. It was an absolute no brainer for us. Incentivized Helpful? Verified User Chose Litmus from Validity Litmus does a great job allowing you to see how your emails look across ESPS. No other company does this as reliably as Litmus. My only gripe with Litmus is that they do not have an option to use a drag n drop builder. This means I now have to use another program to build emails. Incentivized Helpful? Camilla Anne Mills Marketing Campaign Manager in Marketing at DaySmart Software, Inc. (Computer Software, 51-200 employees) Chose Litmus from Validity Email Acid - didn’t seem as easy to use. Incentivized Helpful? Verified User Chose Litmus from Validity I prefer the user interface and I like that its possible to join it with Salesforce Incentivized Helpful?	Salesforce Mitchell McCline Marketing Manager in Marketing at 7Across (Hospitality, 11-50 employees) Chose Salesforce Marketing Cloud Salesforce Marketing Cloud is superior to other marketing platforms I have used in the past. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud I MUCH prefer Pardot to Mailchimp and Mailjet. It feels more like a professional product and behaves as such with a more advanced feature set and customizability. For instance, I have not found a good way in either of the competing products to do branded preference center … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Litmus from Validity

Salesforce Marketing Cloud

Comparison of Email & Online Marketing features of Litmus from Validity and Salesforce Marketing Cloud
Feature	Litmus from Validity 5.4 326 Ratings	Salesforce Marketing Cloud 7.9 167 Ratings
WYSIWYG email editor	7.237 Ratings	8.1118 Ratings
Dynamic content	7.933 Ratings	7.6149 Ratings
Ability to test dynamic content	7.8209 Ratings	7.7108 Ratings
Landing pages	2.63 Ratings	7.8117 Ratings
A/B testing	1.84 Ratings	7.9147 Ratings
Mobile optimization	9.3317 Ratings	7.3107 Ratings
Email deliverability reporting	8.9230 Ratings	8.2128 Ratings
List management	1.82 Ratings	8.6125 Ratings
Triggered drip sequences	1.01 Ratings	8.191 Ratings

Comparison of Reporting & Analytics features of Litmus from Validity and Salesforce Marketing Cloud
Feature	Litmus from Validity 7.5 212 Ratings	Salesforce Marketing Cloud 8.2 121 Ratings
Dashboards	5.610 Ratings	8.4115 Ratings
Standard reports	8.9211 Ratings	8.4120 Ratings
Custom reports	7.9148 Ratings	7.997 Ratings

Comparison of Pre-Send Testing features of Litmus from Validity and Salesforce Marketing Cloud
Feature	Litmus from Validity 9.2 315 Ratings	Salesforce Marketing Cloud - Ratings
URL Validation	9.1236 Ratings	00 Ratings
Link Tracking	8.8206 Ratings	00 Ratings
Spam Testing	9.3236 Ratings	00 Ratings
Email Previews	9.6313 Ratings	00 Ratings

Comparison of Lead Management features of Litmus from Validity and Salesforce Marketing Cloud
Feature	Litmus from Validity - Ratings	Salesforce Marketing Cloud 8.3 121 Ratings
Lead nurturing automation	00 Ratings	8.3107 Ratings
Lead scoring and grading	00 Ratings	8.2108 Ratings
Data quality management	00 Ratings	8.1113 Ratings
Automated sales alerts and tasks	00 Ratings	8.699 Ratings

Comparison of Campaign Management features of Litmus from Validity and Salesforce Marketing Cloud
Feature	Litmus from Validity - Ratings	Salesforce Marketing Cloud 7.8 111 Ratings
Calendaring	00 Ratings	8.3100 Ratings
Event/webinar marketing	00 Ratings	7.394 Ratings

Comparison of Social Media Marketing features of Litmus from Validity and Salesforce Marketing Cloud
Feature	Litmus from Validity - Ratings	Salesforce Marketing Cloud 8.2 85 Ratings
Social sharing and campaigns	00 Ratings	8.480 Ratings
Social profile integration	00 Ratings	8.036 Ratings

Comparison of Platform & Infrastructure features of Litmus from Validity and Salesforce Marketing Cloud
Feature	Litmus from Validity - Ratings	Salesforce Marketing Cloud 7.6 121 Ratings
API	00 Ratings	7.087 Ratings
Role-based workflow & approvals	00 Ratings	7.586 Ratings
Customizability	00 Ratings	7.4108 Ratings
Integration with Salesforce.com	00 Ratings	8.3110 Ratings
Integration with Microsoft Dynamics CRM	00 Ratings	8.713 Ratings
Integration with SugarCRM	00 Ratings	7.610 Ratings
Third-party software integrations	00 Ratings	6.921 Ratings

User Ratings
	Litmus from Validity	Salesforce Marketing Cloud
Likelihood to Recommend	9.1 (338 ratings)	8.1 (325 ratings)
Likelihood to Renew	7.4 (25 ratings)	8.1 (114 ratings)
Usability	9.4 (19 ratings)	4.1 (35 ratings)
Availability	9.1 (6 ratings)	10.0 (11 ratings)
Performance	7.4 (6 ratings)	9.6 (9 ratings)
Support Rating	- (0 ratings)	7.0 (36 ratings)
In-Person Training	9.0 (1 ratings)	5.0 (4 ratings)
Online Training	8.2 (2 ratings)	8.1 (7 ratings)
Implementation Rating	9.1 (10 ratings)	3.0 (17 ratings)
Configurability	7.3 (5 ratings)	- (0 ratings)
Contract Terms and Pricing Model	- (0 ratings)	5.0 (1 ratings)
Ease of integration	10.0 (2 ratings)	7.0 (2 ratings)
Product Scalability	8.5 (6 ratings)	7.6 (34 ratings)
Vendor post-sale	9.1 (4 ratings)	8.0 (3 ratings)
Vendor pre-sale	9.2 (3 ratings)	7.0 (3 ratings)

Litmus from Validity vs. Salesforce Marketing Cloud

Litmus from Validity

Salesforce Marketing Cloud

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