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HubSpot Marketing Hub vs. Intuit Mailchimp

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.8 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Intuit Mailchimp

    Score8.1 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Pricing
    HubSpot Marketing HubIntuit Mailchimp
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Offerings
    Pricing Offerings
    HubSpot Marketing HubIntuit Mailchimp
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubIntuit Mailchimp
    Considered Both Products
    HubSpot
    Chose HubSpot Marketing Hub
    While Mailchimp and Hootsuite themselves offer a nice set of features (let's leave Mailchimp's merely non-existent end-user support alone) having them all and even more under one hood is really really cool. And that's what HubSpot offers altogether. HubSpot's user-friendly …
    Incentivized
    Chose HubSpot Marketing Hub
    Mailchimp and Hootsuite are great but they do not have all the features that HubSpot offers. HubSpot allows you to integrate your marketing and your CRM all in one simple and user-friendly platform. As much as we loved Mailchimp and Hootsuite, they really only worked for social …
    Incentivized
    Chose HubSpot Marketing Hub
    It looked more complete than Mailchimp and Pipedrive is only CRM (Sales), so we didn't have much options at that moment. I'd now consider Mautic maybe, or I'd need to spend a lot of time on doing the courses and learning how to master HubSpot so I could use it better than I do …
    Incentivized
    Chose HubSpot Marketing Hub
    Hubspot is a more robust and complete tool, whereas Mailchimp is simply focused on email marketing. Hubspot has more integrations, and allows us to do more measurement, assigning roles, and complete campaign management and reporting.
    Incentivized
    Chose HubSpot Marketing Hub
    We used MailChimp but hubspot blows it away.
    Incentivized
    Chose HubSpot Marketing Hub
    While they are good in their own ways, I've always found them incomplete for implementing an all-round marketing strategy. This is the tool that integrates marketing and sales services making it easier for teams to collaborate and bring in good results. Additionally, I really …
    Incentivized
    Chose HubSpot Marketing Hub
    It is an all in one solution that makes it possible to just work with one system for CRM, marketing, sales, etc. Better reports this way and this supports the customer journey. The contact/customer data is at the center of everything so no sales calls, emails, etc. will be sent …
    Incentivized
    Chose HubSpot Marketing Hub
    we found that SharpSpring was really well suited for a small agency like ourselves. It had many (not all) of the functionalities that HubSpot has at a way better price. The problem was that we would be locked into a contract. Also, it wasn’t as streamlined and high tech as …
    Incentivized
    Chose HubSpot Marketing Hub
    Hubspot quickly became the preferred tool for our Marketing Manager across to our resident in-house Hubspot guru. Integrating the sales and marketing tools in one place in Hubspot rather than third parties just made total sense to us.
    Incentivized
    Chose HubSpot Marketing Hub
    After having demos from a couple of local CRM vendors we decided to go ahead with Hubspot as it has good features, reliability and customer support
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot provides an easy to use interface, with everything a business requires to deliver Digital marketing. We host our website, make use of Landing Pages, CTAs. Great reporting and campaign metrics, social media management. Superb support service and a perfect marketplace of …
    Incentivized
    Chose HubSpot Marketing Hub
    Hubspot offers a much larger portfolio of products and services than Infusionsoft. HubSpot's inbound marketing software allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website …
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in …
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot offers a great low/no cost option to get started with several channels and grow leads quickly. It's easier to set up than some of its competitors and can be managed by a small team. Eventually as a company grows and adds to the team another platform may be required but …
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small …
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot does a number of marketing activities all in one, easy platform. We can do things like email, blog, lead nurturing, keyword research, reports, buyer personas, etc.
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot is an all around inbound marketing suite while the others are just pieces.
    Incentivized
    Chose HubSpot Marketing Hub
    In the past, I've worked with companies that use both Marketo and Pardot. Pardot is an absolutely horrible solution, I don't know why anyone would ever buy it or use it. There are many way better options that are much cheaper than Pardot, so why even bother with their solution? …
    Incentivized
    Chose HubSpot Marketing Hub
    In my opinion, HubSpot provides much better support, it's easier to understand, it educates its users and provides them with educational content all the time. Moreover, I think HupSpot is a more complete tool and focus on all aspects of your online digital strategy while Infusio…
    Incentivized
    Chose HubSpot Marketing Hub
    • Much more complete and professional.
    • Reporting is much stronger and a lot more geared towards inbound marketing, rather than general marketing automation. It's a more complete solution with everything you need in regards to inbound marketing, whereas the others all miss some …
    Incentivized
    Chose HubSpot Marketing Hub
    With WordPress I can implement various Inbound tactics, but to achieve the complete cycle I would have to install plugins and many additional services, which is unsustainable. HubSpot brings together all the actions in one place and in an intuitive way.
    Incentivized
    Chose HubSpot Marketing Hub
    We selected HubSpot over the others for the following reasons:
    • More complete for the functions we needed
    • Truly inbound - they generate a ton of useful content that resonates with our team
    Incentivized
    Chose HubSpot Marketing Hub
    In and of themselves these softwares work well. But none of them boast all the other softwares' capabilities as well. That was a huge selling point for us was that all the tools we used could be found in one spot.
    Incentivized
    Intuit
    Chose Intuit Mailchimp
    I really enjoyed HubSpot Marketing Hub, but with Mailchimp, you get more bang for your buck. Although Hubspot has a better opportunity for customization with the email templates, with Mailchimp I feel that the process of creating a campaign is easier, faster, and more simple. …
    Incentivized
    Chose Intuit Mailchimp
    As I mentioned earlier, Mailchimp is a great entry point for small businesses that are looking to target their customer and contact list with segmented email marketing. It is easy enough to use and the price is usually right for the return that is possible when used correctly. …
    Incentivized
    Chose Intuit Mailchimp
    I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin.
    Incentivized
    Chose Intuit Mailchimp
    HubSpot is definitely more complicated than Intuit Mailchimp, but has a lot more detailed features in my opinion.
    Incentivized
    Chose Intuit Mailchimp
    Not as complex as some, but easy to use and cost effective for our clients.
    Incentivized
    Chose Intuit Mailchimp
    Compared to rivals like Constant Contact or Benchmark, Mailchimp boasts more robust testing capabilities. Its intuitive interface and wealth of integrations also make it ideal for streamlining marketing stacks. While powerful, alternatives like HubSpot may offer deeper …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is better than Constant Contact, but Active Campaign and HubSpot are better than Mailchimp.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is a great tool for smaller businesses and businesses just starting out. It is easy to learn and generally have very few glitches. SharpSpring was very hard to operate and the EDM's we created looked clunky and dated. My company have just started moving over to …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is the better choice for small businesses, but it starts to lose its power and luster when you scale and want more power, features, and email-focused reliability. As a jack of all trades, it gets the job done—but it's now the email powerhouse on the block.
    Incentivized
    Chose Intuit Mailchimp
    I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots …
    Incentivized
    Chose Intuit Mailchimp
    MailChimp has much better UI and features when it comes to email marketing compared with Hubspot. The templates library is very rich as well and reporting and analytics are similar.
    Incentivized
    Chose Intuit Mailchimp
    I think hubspot is a lot better for automated emails requiring business logic and more complex requirements, which is generally what i do. however if you are sending out more straightforward email marketing campaigns for a newsletter, product updates, or otherwise already …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is way more professional and easier to use than Constant Contact. It has a higher level of polish and better UX as well. Hubspot is better for larger business and organizations and it has deeper integrations with Microsoft Office and other business tools. It is …
    Incentivized
    Chose Intuit Mailchimp
    I think Mailchimp is subpar compared to them.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is generally a simpler solution, and I've picked it for multiple companies because of that. I also like that Mailchimp does better on delivery than just about anywhere else. The brand is also fun and powerful.

    Mailchimp needs to keep their system clean and not put so …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp has a great feature set when compared to some of the other tools I've used, and it is a great value for the money. Even the free version of Mailchimp offers a good number of features to let you test it out to see if it is worthwhile to invest in.
    Incentivized
    Chose Intuit Mailchimp
    Other competing software may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is very user-friendly and does not require a lot of experience to be competitive. While not all its features are as deep as others, it is the only tool that has proven to allow us to get results the fastest.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp offers a complete marketing solution that an online media organization ever needs. The automation features provided by Mailchimp can not be seen on its competitors. The integration of Mailchimp with popular CMS platforms like WordPress is very easy and stable than …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp offers a lot of customizations and automation in a simple form that is available in larger, more expensive platforms. The email builder is probably the best in Mailchimp out of the other platforms because of the ability to easily customize the templates and also code …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp has all the features you'll need for the most part in its free version. The advantage HubSpot has is just its connectivity with its CRM and other tools. Constant Contact is outdated and antiquated, in my opinion. Even if you have to get more space in Mailchimp for …
    Incentivized
    Chose Intuit Mailchimp
    We selected Mailchimp against other alternatives for its non-technical workflow and cheaper pricing suitable for small and medium businesses. Also, it offers a ready-made landing page, signup forms, and email templates suitable for any type of business.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
    Incentivized
    Chose Intuit Mailchimp
    We selected MailChimp because of its low price point and because we did not need the extensive features of a platform like Hubspot. Similarly, Delivra offers certain capabilities which we did not need. Mailchimp was also much more user-friendly than Hubspot and did not require …
    Incentivized
    Chose Intuit Mailchimp
    We continue to use Mailchimp for the ease of use and ability to do the types of automated emails we want to do while keeping things looking on-brand and professional.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
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    Happy with the feature set
    No answers on this topic
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    Lived up to sales and marketing promises
    No answers on this topic
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    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    HubSpot Marketing HubIntuit Mailchimp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and Intuit Mailchimp
    Feature
    HubSpot Marketing Hub
    8.4
    372 Ratings
    Intuit Mailchimp
    7.8
    488 Ratings
    WYSIWYG email editor9.1335 Ratings8.2453 Ratings
    Dynamic content8.4335 Ratings7.0436 Ratings
    Ability to test dynamic content7.5311 Ratings7.2417 Ratings
    Landing pages8.5365 Ratings7.8337 Ratings
    A/B testing5.8288 Ratings7.5368 Ratings
    Mobile optimization7.8358 Ratings8.7447 Ratings
    Email deliverability reporting8.6366 Ratings8.3475 Ratings
    List management10.0367 Ratings7.5475 Ratings
    Triggered drip sequences10.0279 Ratings7.8328 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and Intuit Mailchimp
    Feature
    HubSpot Marketing Hub
    9.5
    363 Ratings
    Intuit Mailchimp
    8.1
    10 Ratings
    Lead nurturing automation9.3359 Ratings6.69 Ratings
    Lead scoring and grading9.6327 Ratings10.01 Ratings
    Data quality management9.2333 Ratings6.09 Ratings
    Automated sales alerts and tasks10.0302 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and Intuit Mailchimp
    Feature
    HubSpot Marketing Hub
    7.1
    323 Ratings
    Intuit Mailchimp
    7.2
    60 Ratings
    Calendaring7.3308 Ratings7.448 Ratings
    Event/webinar marketing6.9254 Ratings7.045 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and Intuit Mailchimp
    Feature
    HubSpot Marketing Hub
    9.4
    349 Ratings
    Intuit Mailchimp
    7.0
    56 Ratings
    Social sharing and campaigns8.7345 Ratings6.350 Ratings
    Social profile integration10.0334 Ratings7.847 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and Intuit Mailchimp
    Feature
    HubSpot Marketing Hub
    9.2
    372 Ratings
    Intuit Mailchimp
    7.2
    473 Ratings
    Dashboards9.2369 Ratings7.6136 Ratings
    Standard reports9.2365 Ratings7.8471 Ratings
    Custom reports9.1327 Ratings6.261 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and Intuit Mailchimp
    Feature
    HubSpot Marketing Hub
    9.0
    344 Ratings
    Intuit Mailchimp
    6.5
    57 Ratings
    API9.0253 Ratings7.045 Ratings
    Role-based workflow & approvals8.9283 Ratings6.116 Ratings
    Customizability8.3306 Ratings5.62 Ratings
    Integration with Salesforce.com10.0229 Ratings6.028 Ratings
    Integration with Microsoft Dynamics CRM10.097 Ratings5.025 Ratings
    Integration with SugarCRM7.790 Ratings8.12 Ratings
    Third-party software integrations00 Ratings7.752 Ratings
    User Ratings
    HubSpot Marketing HubIntuit Mailchimp
    Likelihood to Recommend
    8.4
    (657 ratings)
    7.9
    (511 ratings)
    Likelihood to Renew
    9.0
    (371 ratings)
    8.4
    (51 ratings)
    Usability
    8.6
    (109 ratings)
    8.7
    (380 ratings)
    Availability
    9.1
    (25 ratings)
    9.5
    (6 ratings)
    Performance
    8.9
    (17 ratings)
    8.9
    (7 ratings)
    Support Rating
    8.4
    (88 ratings)
    8.3
    (18 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    7.4
    (22 ratings)
    Configurability
    7.3
    (2 ratings)
    10.0
    (2 ratings)
    Ease of integration
    8.9
    (5 ratings)
    8.0
    (4 ratings)
    Product Scalability
    7.3
    (7 ratings)
    9.5
    (6 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    10.0
    (2 ratings)