Intuit Mailchimp vs. Salesforce Marketing Cloud

Intuit Mailchimp

2,663 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Intuit Mailchimp	Score8.1 out of 10	N/A	Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.	$0 per month
Salesforce Marketing Cloud	Score8.1 out of 10	N/A	Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.	$1,250 per month per installation

Pricing

Intuit Mailchimp

Salesforce Marketing Cloud

Free: $0
Essentials: starts at $13
per month
Standard: starts at $20
per month
Premium: starts at $350
per month

Account Engagement: $1,250
per month
Engagement: $1,250
per month
Intelligence: $3,000
per month
Loyalty Management: $20,000
per month
Personalization: $100,000
per year
Data Cloud for Marketing: $108,000
per year

Pricing Offerings
Intuit Mailchimp	Salesforce Marketing Cloud
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
Yes	Yes

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Intuit Mailchimp	Salesforce Marketing Cloud
Considered Both Products	Intuit Verified User Chose Intuit Mailchimp I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin. Incentivized Helpful? Adeeb Siddiqui Brand Manager in Marketing at HL Agro Products Pvt. Ltd. (Food Production, 201-500 employees) Chose Intuit Mailchimp The free plan of Mailchimp works well for middle and small scale businesses. It offers a rich library of email templates and powerful analytics to support the lead generation and brand awareness initiatives of the organization. Customization of templates is a piece of cake … Incentivized Helpful? Verified User Chose Intuit Mailchimp In my opinion, it's cost-effective only and client was comfortable using this tool as they used it for years. Incentivized Helpful? Nick Jourdan Founder in Marketing at Vinylmnky (Music, 1-10 employees) Chose Intuit Mailchimp Design and user interface and functionality. Incentivized Helpful? John Reitz Chief Creative / Owner in Marketing at Webbical Creative Consultancy (Design, 1-10 employees) Chose Intuit Mailchimp Constant Contact is antiquated and clunky. Pardot is a huge solution and tied to Salesforce so it’s not aimed at the same user audience. I think Mailchimp is generally just easier to use and costs less than the alternatives on the market currently. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy. Incentivized Helpful? Verified User Chose Intuit Mailchimp As I mentioned earlier, Mailchimp is a great entry point for small businesses that are looking to target their customer and contact list with segmented email marketing. It is easy enough to use and the price is usually right for the return that is possible when used correctly. … Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp is what I inherited from my predecessor in the marketing department. It is more specialized into email marketing than Pardot or Marketo (though both have other benefits that make them really stick out for overall marketing automation), and is vaguely less expensive. Ye… Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp focuses on email and they do a good job overall compared to the competition. The platform is easy to use and makes sending emails a breeze. If you need something more robust then I would recommend Marketo as you can do anything you can imagine. However, you will need … Incentivized Helpful? Andrea Hester Director Of Operations at Clearfire, Inc. (Internet, 1-10 employees) Chose Intuit Mailchimp Mailchimp has a simpler, easier to use interface for those with less technical expertise. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp is not for large organizations with complicated campaigns and conversion labels. It's for simple companies - I wouldn't advise communications teams to use it. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp can compete with and often beat other similarly priced email marketing platforms. It's great for the average user and easy to learn. Incentivized Helpful? Christian Banach VP, Business Development Director in Sales at Genuine (Marketing and Advertising, 11-50 employees) Chose Intuit Mailchimp Mailchimp has fast and helpful customer service as compared to these competitors. While the feature set might be more limited, the price is significantly less. I have also found the platform to be much more intuitive. Incentivized Helpful? Jordan Comstock Digital Marketing Specialist in Marketing at Signs.com (Business Supplies and Equipment, 51-200 employees) Chose Intuit Mailchimp MailChimp is fairly simple in functionality compared to competitors. Pardot was something I used for a B2B Saas company I worked for. Drip is what I used for eCommerce. Both are preferred in my current situations. I don't think I would recommend either over MailChimp for a … Incentivized Helpful? Ross Clurman Co-founder in Marketing at Some Script (Marketing and Advertising, 1-10 employees) Chose Intuit Mailchimp We selected MailChimp over these competitors for the following reasons: Price We're small, so pricing is very important to us. Helpful?	Salesforce Verified User Chose Salesforce Marketing Cloud I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared … Incentivized Helpful? Nicole Findlay Marketing Technology Strategist in Marketing at Principal Financial Group (Financial Services, 10,001+ employees) Chose Salesforce Marketing Cloud Mailchimp is great for simple email use. It's straightforward and great for beginners in the email space. It does not offer nearly as much in the way of complexity as Salesforce Marketing Cloud does, so is limited with what it can do. Salesforce Marketing Cloud is much more … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud I prefer Salesforce Marketing Cloud over Mailchimp. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud My previous organization used Pardot and also Mailchimp. Salesforce Marketing Cloud is more powerful than both of those tools and integrates more deeply with Salesforce CRM. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Pardot offers equal or better performance when compared to other industry leaders. It's as user-friendly as Emma and Mailchimp and outpaces others like Blackbaud Luminate. The WYSIWYG (like all other email platforms) has some quirks to navigate around, but it's generally easy … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud I MUCH prefer Pardot to Mailchimp and Mailjet. It feels more like a professional product and behaves as such with a more advanced feature set and customizability. For instance, I have not found a good way in either of the competing products to do branded preference center … Incentivized Helpful? Dan Lobring Vice President, Marketing Communications in Marketing at rEvolution (Marketing and Advertising, 51-200 employees) Chose Salesforce Marketing Cloud We use Mailchimp for email campaigns that are not sales-specific, i.e., press releases. While Mailchimp is good for tracking opens, click-throughs, embedding photos, embedding videos, etc., Pardot works best when integrated both with Google Analytics as well as Salesforce. It … Incentivized Helpful? Megan Lemons Inbound Marketing Specialist in Marketing at Orbis Education (Education Management, 51-200 employees) Chose Salesforce Marketing Cloud Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud My previous company was using MailChimp because we did not have the data volume needed for deep integrations. I would say that MailChimp’s interface is considerably more user friendly. Templates are better (and often used by Pardot if you view the source html code) and are less … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Pardot is far better, but used basic level with MailChimp. Prefer MailChimp's email design capabilities. Helpful? Mitchell McCline Marketing Manager in Marketing at 7Across (Hospitality, 11-50 employees) Chose Salesforce Marketing Cloud Salesforce Marketing Cloud is superior to other marketing platforms I have used in the past. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Salesforce Marketing Cloud offers many opportunities for personalization and supports big data integration. It features powerful tools like SQL for data and AMPscript for email creation. If someone wants to master the platform, it might require some initial learning, which I … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud While Pardot's integration with Salesforce, segmentation functionality, and automation rules are much more robust than any of its competitors, the email builder lacks even compared to free versions of marketing automation software. For us, the integration and being able to … Incentivized Helpful? Justin Wiebe CRM Manager - Analyst/Programmer in Marketing at Concordia University, Irvine (Higher Education, 501-1000 employees) Chose Salesforce Marketing Cloud Pardot is a player in that it is one of the older products on the forefront of email marketing. This is good and bad in that it has been established but bad in that it isn't as robust as some of the other products on the market. Adobe can be good but is new to the market and … Incentivized Helpful? Bailey Witt, MBA Digital Marketing Analyst \| Account Manager in Marketing at MediaFuel (Marketing and Advertising, 11-50 employees) Chose Salesforce Marketing Cloud As a user of Infusionsoft and SharpSpring, I wouldn't say that Pardot is the best. Infusionsoft is better overall. Pardot is used by one client of ours. Pardot's lack of good email builder is what puts it lower on the totem pole. It is a bit stronger with reporting and … Incentivized Helpful? Jordan Comstock Digital Marketing Specialist in Marketing at busybusy (Construction, 51-200 employees) Chose Salesforce Marketing Cloud Pardot is a good tool for medium-sized and smaller sized companies. Working with larger companies I have seen more lean towards Marketo. I have also worked with e-commerce brands that have no use for a marketing automation tool that connects to Salesforce. Starting at a company … Incentivized Helpful? Nichole Smith Digital Communications Manager in Marketing at BSN medical (Medical Devices, 5001-10,000 employees) Chose Salesforce Marketing Cloud I have used parts of the marketing cloud. While certain components of the marketing cloud are better (like social studio), the marketing automation and email marketing components of pardot are better and best suited for our business. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud We selected Pardot for the SalesForce CRM connector, as a SalesForce CRM company we needed that first and foremost. Overall Pardot is a good e-mail platform that offers robust customization and is meagerly intuitive. MailChimp has less flexibility, but overall is an easier … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Not sure, Pardot was at this company before I started. Helpful? Abagail Pumphrey Graphic Designer in Strategic Marketing and Communications in Marketing at CreativeOne (Financial Services, 51-200 employees) Chose Salesforce Marketing Cloud We are switching from Pardot to ExactTarget. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Intuit Mailchimp

Salesforce Marketing Cloud

Comparison of Email & Online Marketing features of Intuit Mailchimp and Salesforce Marketing Cloud
Feature	Intuit Mailchimp 7.7 488 Ratings	Salesforce Marketing Cloud 7.9 167 Ratings
WYSIWYG email editor	8.2453 Ratings	8.1118 Ratings
Dynamic content	6.9436 Ratings	7.6149 Ratings
Ability to test dynamic content	7.2417 Ratings	7.7108 Ratings
Landing pages	7.7337 Ratings	7.8117 Ratings
A/B testing	7.4368 Ratings	7.9147 Ratings
Mobile optimization	8.8447 Ratings	7.3107 Ratings
Email deliverability reporting	8.3475 Ratings	8.2128 Ratings
List management	7.5475 Ratings	8.6125 Ratings
Triggered drip sequences	7.8328 Ratings	8.191 Ratings

Comparison of Lead Management features of Intuit Mailchimp and Salesforce Marketing Cloud
Feature	Intuit Mailchimp 8.1 10 Ratings	Salesforce Marketing Cloud 8.3 121 Ratings
Lead nurturing automation	6.69 Ratings	8.3107 Ratings
Lead scoring and grading	10.01 Ratings	8.3108 Ratings
Data quality management	5.99 Ratings	8.1113 Ratings
Automated sales alerts and tasks	10.01 Ratings	8.699 Ratings

Comparison of Campaign Management features of Intuit Mailchimp and Salesforce Marketing Cloud
Feature	Intuit Mailchimp 7.2 60 Ratings	Salesforce Marketing Cloud 7.8 111 Ratings
Calendaring	7.448 Ratings	8.3100 Ratings
Event/webinar marketing	6.945 Ratings	7.394 Ratings

Comparison of Social Media Marketing features of Intuit Mailchimp and Salesforce Marketing Cloud
Feature	Intuit Mailchimp 7.0 56 Ratings	Salesforce Marketing Cloud 8.2 85 Ratings
Social sharing and campaigns	6.250 Ratings	8.480 Ratings
Social profile integration	7.847 Ratings	8.036 Ratings

Comparison of Reporting & Analytics features of Intuit Mailchimp and Salesforce Marketing Cloud
Feature	Intuit Mailchimp 7.2 473 Ratings	Salesforce Marketing Cloud 8.2 121 Ratings
Dashboards	7.6136 Ratings	8.4115 Ratings
Standard reports	7.7471 Ratings	8.4120 Ratings
Custom reports	6.161 Ratings	7.997 Ratings

Comparison of Platform & Infrastructure features of Intuit Mailchimp and Salesforce Marketing Cloud
Feature	Intuit Mailchimp 6.5 57 Ratings	Salesforce Marketing Cloud 7.6 121 Ratings
API	6.945 Ratings	7.087 Ratings
Role-based workflow & approvals	6.016 Ratings	7.486 Ratings
Customizability	5.62 Ratings	7.4108 Ratings
Integration with Salesforce.com	6.028 Ratings	8.3110 Ratings
Integration with Microsoft Dynamics CRM	4.925 Ratings	8.713 Ratings
Integration with SugarCRM	8.12 Ratings	7.610 Ratings
Third-party software integrations	7.752 Ratings	6.921 Ratings

User Ratings
	Intuit Mailchimp	Salesforce Marketing Cloud
Likelihood to Recommend	7.9 (511 ratings)	8.1 (325 ratings)
Likelihood to Renew	8.4 (51 ratings)	8.1 (114 ratings)
Usability	8.7 (380 ratings)	4.1 (35 ratings)
Availability	9.5 (6 ratings)	10.0 (11 ratings)
Performance	8.9 (7 ratings)	9.6 (9 ratings)
Support Rating	8.3 (18 ratings)	7.0 (36 ratings)
In-Person Training	- (0 ratings)	5.0 (4 ratings)
Online Training	- (0 ratings)	8.1 (7 ratings)
Implementation Rating	7.4 (22 ratings)	3.0 (17 ratings)
Configurability	10.0 (2 ratings)	- (0 ratings)
Contract Terms and Pricing Model	- (0 ratings)	5.0 (1 ratings)
Ease of integration	8.0 (4 ratings)	7.0 (2 ratings)
Product Scalability	9.5 (6 ratings)	7.6 (34 ratings)
Vendor post-sale	10.0 (2 ratings)	8.0 (3 ratings)
Vendor pre-sale	10.0 (2 ratings)	7.0 (3 ratings)