Marigold Engage vs. Skai

If you need the reporting and analytics on the data associated to your email sends then StrongMail is the way to go. All the data is available in the message studio interface down to how specific ISPs are responding in real-time. Additionally the log files are robust to where if you need to mine the files to further parse the information it is both possible and easy based on the structure and classification of the data, i.e. success logs are separate from failure logs, deferrals that either end up succeeding or failing are separate from each other and also separate from straight successes.

Incentivized

Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.

• StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
• StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
• StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.

Incentivized

• Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
• Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
• Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.

Incentivized

• Better data integration
• Friendlier user interface
• Easier guides and instructions

Incentivized

• Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
• Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
• Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.

Incentivized

It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere

Incentivized

Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo

Incentivized

Very responsive and bring fast answers for problems

Incentivized

Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.

Incentivized

While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that would be spending minimally thousands of dollars a month. We had extreme issues with Kenshoo budget pacing and increasing our bids. Overall it did not meet our needs, and we will be switching vendors at end of contract

Incentivized

• Increased employee efficiency due to content blocking
• Lower rate of errors/apology emails due to technical errors

Incentivized

• ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
• Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.

Incentivized