ActiveCampaign vs. Ontraport

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
Ontraport	Score9 out of 10	N/A	ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.	$29 per month

Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.

Community Pulse
Key User Insights
	ActiveCampaign	Ontraport
Considered Both Products	ActiveCampaign Devin Ambron Founder + Strategist in Marketing at Builtwell Digital (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign has a huge advantage over the other platforms in that there is enough power under the hood to offer the same automation as the other platforms but without creating a headache in the process of organizing it all. Mailchimp at its heart is still a freemium tool … Incentivized Helpful? Kameron Snow Co-Founder in Marketing at There Are No White Sheep (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign specializes in email and that's what they do best. I've tried "all in one" platforms like Keap and Ontraport, which couldn't keep up with the details of email. Other competitors like ConvertKit and Mailchimp just didn't have the firepower necessary to do all the … Incentivized Helpful? Tove Hansen Owner at Tove Hansen Photography (Photography, 1-10 employees) Chose ActiveCampaign Prior to using ActiveCampaign, I was with Mailchimp. I found ActiveCampaign to be much more user friendly in terms of organizing lists and tags as well as creating automations and campaigns. It's a very intuitive system. Additionally, if you run into an issue or aren't quite … Incentivized Helpful? Kristi Brown Director of Marketing in Marketing at Please.com (Marketing and Advertising, 51-200 employees) Chose ActiveCampaign I have used Ontraport, Infusionsoft, HubSpot, AWeber, GetResponse among several others. I believe that of these choices ActiveCampaign is by far the best option. It is easier to use, less expensive, delivers emails without issues and offers fantastic customer service. … Incentivized Helpful? ira Pasternack Founder/President in Marketing at WebForDoctors (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign has the best combination of features and functionality for the price that we've found in the industry. Incentivized Helpful? Ryan Schullo Marketing in Marketing at Derek Moneyberg (E-Learning, 1-10 employees) Chose ActiveCampaign ActiveCampaign was the best value and it does everything that we need it to do. Incentivized Helpful? Davide Conti CEO (Chief Executive Officer) at Aethos Coaching (Management Consulting, 1-10 employees) Chose ActiveCampaign AC was by far the most complete and interface user friendly software between those I tested. And the price is very convenient. Incentivized Helpful? Matt Emmer Business Operations and Marketing Director in Marketing at Medical Procedures of Wisconsin (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign We selected Active Campaign because of the HIPAA compliance. We also enjoyed the fact that we’d get design services and a dedicated account rep when we went with the enterprise plan. When we were searching and getting demos, we just found that Active Campaign was the easiest to … Incentivized Helpful? Haley Lynn Gray Business Coach – Empowering Women Entrepreneurs to Stand Out & Make More Money in Corporate at Leadership Girl (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign I like ActiveCampaign for the ease of use, and price performance. It does allow me to manage multiple lists, tags, and segment tags. The only real down side of using it is that I can't use landing pages and other, more complex funnel components directly within the software. Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign is one of the most robust marketing automation platforms available today and allows us to integrate with virtually all other marketing tools in our tech stack. When vetting a marketing automation software to support our clients, we did not like that other larger … Incentivized Helpful?	Ontraport Jeremy Estes Chief Media Buyer in Marketing at 10xResponse (Information Technology and Services, 51-200 employees) Chose Ontraport I think ONTRAPORT is a decent platform for smaller companies to grow into. It's not as complex as Infusionsoft, and I do feel like you'll use more of it than you would Infusionsoft as a business owner and marketer. I probably wouldn't recommend it to a startup, though because … Incentivized Helpful? Charles Kirkland Founder in Marketing at Kirkland Media Group (Marketing and Advertising, 1-10 employees) Chose Ontraport They are all different. HubSpot is great but doesn't have the checkout and sales tools. Active Campaign Rocks, but it doesn't have sales and checkouts. Infusionsoft has everything like Ontraport but the support is not where it should be and you have to invest in 3rd party addon … Incentivized Helpful? Andrew Muller Web & Sales Consultant in Sales at One Yellow Tree (Marketing and Advertising, 1-10 employees) Chose Ontraport Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
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	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

Ontraport

Comparison of Email & Online Marketing features of ActiveCampaign and Ontraport
Feature	ActiveCampaign 7.2 679 Ratings	Ontraport 9.0 17 Ratings
WYSIWYG email editor	5.0596 Ratings	8.216 Ratings
Dynamic content	4.1532 Ratings	10.014 Ratings
Ability to test dynamic content	4.1482 Ratings	8.37 Ratings
Landing pages	4.5349 Ratings	10.016 Ratings
A/B testing	9.9391 Ratings	9.912 Ratings
Mobile optimization	7.7538 Ratings	8.410 Ratings
Email deliverability reporting	9.7645 Ratings	6.016 Ratings
List management	9.9664 Ratings	10.016 Ratings
Triggered drip sequences	10.0586 Ratings	9.813 Ratings

Comparison of Lead Management features of ActiveCampaign and Ontraport
Feature	ActiveCampaign 8.0 534 Ratings	Ontraport 5.5 17 Ratings
Lead nurturing automation	10.0500 Ratings	7.115 Ratings
Lead scoring and grading	7.6366 Ratings	2.413 Ratings
Data quality management	7.9407 Ratings	2.614 Ratings
Automated sales alerts and tasks	7.1361 Ratings	10.016 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and Ontraport
Feature	ActiveCampaign 9.9 383 Ratings	Ontraport 7.7 8 Ratings
Calendaring	9.9303 Ratings	6.25 Ratings
Event/webinar marketing	9.9289 Ratings	9.38 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and Ontraport
Feature	ActiveCampaign 6.8 292 Ratings	Ontraport 7.1 4 Ratings
Social sharing and campaigns	7.2259 Ratings	7.13 Ratings
Social profile integration	6.4254 Ratings	7.24 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and Ontraport
Feature	ActiveCampaign 6.5 642 Ratings	Ontraport 9.3 16 Ratings
Dashboards	6.5611 Ratings	10.015 Ratings
Standard reports	6.5599 Ratings	8.012 Ratings
Custom reports	6.5387 Ratings	10.010 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and Ontraport
Feature	ActiveCampaign 8.7 503 Ratings	Ontraport 7.3 15 Ratings
API	8.4401 Ratings	3.011 Ratings
Role-based workflow & approvals	8.4274 Ratings	9.09 Ratings
Customizability	6.6429 Ratings	10.013 Ratings
Integration with Salesforce.com	9.895 Ratings	7.31 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	7.31 Ratings
Integration with SugarCRM	9.858 Ratings	7.31 Ratings
Third-party software integrations	8.230 Ratings	00 Ratings

User Ratings
	ActiveCampaign	Ontraport
Likelihood to Recommend	9.2 (691 ratings)	10.0 (20 ratings)
Likelihood to Renew	9.0 (25 ratings)	9.1 (8 ratings)
Usability	7.8 (52 ratings)	7.8 (3 ratings)
Availability	9.1 (5 ratings)	- (0 ratings)
Performance	7.3 (5 ratings)	7.7 (4 ratings)
Support Rating	1.3 (41 ratings)	9.0 (3 ratings)
In-Person Training	9.1 (2 ratings)	9.1 (1 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	9.1 (2 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)
Product Scalability	1.0 (5 ratings)	8.2 (1 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)

ActiveCampaign vs. Ontraport

ActiveCampaign

Ontraport

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