OpenText Core Experience Insights vs. Salesforce Marketing Cloud

OpenText Core Experience Insights

7 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
OpenText Core Experience Insights	Score6.8 out of 10	N/A	OpenText Core Experience Insights orchestrates customer communication events across all touchpoints to establish great marketing moments across the entire customer lifecycle. Aggregating multiple data sources, Core Experience Insights captures event data for analysis and reporting, tracks customer events and adds analytics and visualization for better customer experiences. The vendor states that with Core Experience Insights, marketers can better manage the customer journey from engagement…	N/A
Salesforce Marketing Cloud	Score8.1 out of 10	N/A	Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.	$1,250 per month per installation

Pricing

OpenText Core Experience Insights

Salesforce Marketing Cloud

No answers on this topic

Account Engagement: $1,250
per month
Engagement: $1,250
per month
Intelligence: $3,000
per month
Loyalty Management: $20,000
per month
Personalization: $100,000
per year
Data Cloud for Marketing: $108,000
per year

Pricing Offerings
OpenText Core Experience Insights	Salesforce Marketing Cloud
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

No setup fee

No setup fee

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Community Pulse
Key User Insights
	OpenText Core Experience Insights	Salesforce Marketing Cloud
Considered Both Products	OpenText Verified User Chose OpenText Core Experience Insights OpenText Core Experience Insights is less pricy than Adobe Marketing Cloud suite but it offers fewer functionalities. OpenText Core Experience Insights is one of the best solutions for companies on a budget and that want to monitor campaigns or performance on traditional … Incentivized Helpful?	Salesforce No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

OpenText Core Experience Insights

Salesforce Marketing Cloud

Comparison of Email & Online Marketing features of OpenText Core Experience Insights and Salesforce Marketing Cloud
Feature	OpenText Core Experience Insights - Ratings	Salesforce Marketing Cloud 7.9 167 Ratings
WYSIWYG email editor	00 Ratings	8.1118 Ratings
Dynamic content	00 Ratings	7.6149 Ratings
Ability to test dynamic content	00 Ratings	7.7108 Ratings
Landing pages	00 Ratings	7.8117 Ratings
A/B testing	00 Ratings	7.9147 Ratings
Mobile optimization	00 Ratings	7.3107 Ratings
Email deliverability reporting	00 Ratings	8.2128 Ratings
List management	00 Ratings	8.6125 Ratings
Triggered drip sequences	00 Ratings	8.191 Ratings

Comparison of Lead Management features of OpenText Core Experience Insights and Salesforce Marketing Cloud
Feature	OpenText Core Experience Insights - Ratings	Salesforce Marketing Cloud 8.3 121 Ratings
Lead nurturing automation	00 Ratings	8.3107 Ratings
Lead scoring and grading	00 Ratings	8.2108 Ratings
Data quality management	00 Ratings	8.1113 Ratings
Automated sales alerts and tasks	00 Ratings	8.699 Ratings

Comparison of Campaign Management features of OpenText Core Experience Insights and Salesforce Marketing Cloud
Feature	OpenText Core Experience Insights - Ratings	Salesforce Marketing Cloud 7.8 111 Ratings
Calendaring	00 Ratings	8.3100 Ratings
Event/webinar marketing	00 Ratings	7.394 Ratings

Comparison of Social Media Marketing features of OpenText Core Experience Insights and Salesforce Marketing Cloud
Feature	OpenText Core Experience Insights - Ratings	Salesforce Marketing Cloud 8.2 85 Ratings
Social sharing and campaigns	00 Ratings	8.480 Ratings
Social profile integration	00 Ratings	8.036 Ratings

Comparison of Reporting & Analytics features of OpenText Core Experience Insights and Salesforce Marketing Cloud
Feature	OpenText Core Experience Insights - Ratings	Salesforce Marketing Cloud 8.2 121 Ratings
Dashboards	00 Ratings	8.4115 Ratings
Standard reports	00 Ratings	8.4120 Ratings
Custom reports	00 Ratings	7.997 Ratings

Comparison of Platform & Infrastructure features of OpenText Core Experience Insights and Salesforce Marketing Cloud
Feature	OpenText Core Experience Insights - Ratings	Salesforce Marketing Cloud 7.6 121 Ratings
API	00 Ratings	7.087 Ratings
Role-based workflow & approvals	00 Ratings	7.586 Ratings
Customizability	00 Ratings	7.4108 Ratings
Integration with Salesforce.com	00 Ratings	8.3110 Ratings
Integration with Microsoft Dynamics CRM	00 Ratings	8.713 Ratings
Integration with SugarCRM	00 Ratings	7.610 Ratings
Third-party software integrations	00 Ratings	6.921 Ratings

User Ratings
	OpenText Core Experience Insights	Salesforce Marketing Cloud
Likelihood to Recommend	6.6 (5 ratings)	8.1 (325 ratings)
Likelihood to Renew	- (0 ratings)	8.1 (114 ratings)
Usability	- (0 ratings)	4.1 (35 ratings)
Availability	- (0 ratings)	10.0 (11 ratings)
Performance	- (0 ratings)	9.6 (9 ratings)
Support Rating	- (0 ratings)	7.0 (36 ratings)
In-Person Training	- (0 ratings)	5.0 (4 ratings)
Online Training	- (0 ratings)	8.1 (7 ratings)
Implementation Rating	- (0 ratings)	3.0 (17 ratings)
Contract Terms and Pricing Model	- (0 ratings)	5.0 (1 ratings)
Ease of integration	- (0 ratings)	7.0 (2 ratings)
Product Scalability	- (0 ratings)	7.6 (34 ratings)
Vendor post-sale	- (0 ratings)	8.0 (3 ratings)
Vendor pre-sale	- (0 ratings)	7.0 (3 ratings)