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Adobe Advertising Cloud vs. OpenX

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Advertising Cloud

    Score8.6 out of 10
    N/AAdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
    Pricing
    Adobe Advertising CloudOpenX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Advertising CloudOpenX
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Adobe Advertising CloudOpenX
    Ad Network Integration
    Comparison of Ad Network Integration features of Adobe Advertising Cloud and OpenX
    Feature
    Adobe Advertising Cloud
    6.6
    8 Ratings
    OpenX
    6.6
    3 Ratings
    Data Transfer6.88 Ratings6.53 Ratings
    DSP integration6.48 Ratings6.83 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Adobe Advertising Cloud and OpenX
    Feature
    Adobe Advertising Cloud
    5.8
    9 Ratings
    OpenX
    7.0
    5 Ratings
    Ad campaign creation7.19 Ratings6.85 Ratings
    Ad deployment7.09 Ratings6.65 Ratings
    Display advertising4.79 Ratings7.35 Ratings
    Ad display and retargeting segmentation5.29 Ratings6.55 Ratings
    Sequence targeting5.28 Ratings7.54 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Adobe Advertising Cloud and OpenX
    Feature
    Adobe Advertising Cloud
    6.8
    9 Ratings
    OpenX
    6.6
    5 Ratings
    Ad dashboards6.29 Ratings5.95 Ratings
    Ad performance reports5.99 Ratings6.05 Ratings
    Ad conversion tracking7.47 Ratings6.15 Ratings
    Ad attribution reporting6.78 Ratings7.04 Ratings
    Cross-channel ad management7.78 Ratings7.25 Ratings
    Ad forecasting and optimization7.28 Ratings7.64 Ratings
    User Ratings
    Adobe Advertising CloudOpenX
    Likelihood to Recommend
    7.3
    (16 ratings)
    7.3
    (15 ratings)
    Likelihood to Renew
    1.8
    (2 ratings)
    7.0
    (10 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    3.3
    (4 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)