TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Basis DSP

    Score9 out of 10
    N/ABasis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
    Pricing
    Basis DSPOpenX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Basis DSPOpenX
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Basis DSPOpenX
    Considered Both Products
    Basis Global Technologies (formerly Centro)
    Chose Basis DSP
    Compared to these 3 alternatives, Basis DSP is the easiest to use. AppLovin is more complex but it is very messy and the learning curve is pretty steep. AppLovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor …
    Incentivized
    OpenX
    Chose OpenX
    We have used Basis as a DSP but found better results in integrating OpenX with our own bidder. As for Smaato, they are focused only on in-app traffic so they are a niche player. OpenX is a bigger player for agencies that have different campaigns with multiple objectives and …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Basis DSPOpenX
    Ad Network Integration
    Comparison of Ad Network Integration features of Basis DSP and OpenX
    Feature
    Basis DSP
    -
    Ratings
    OpenX
    6.6
    3 Ratings
    Data Transfer00 Ratings6.53 Ratings
    DSP integration00 Ratings6.83 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Basis DSP and OpenX
    Feature
    Basis DSP
    -
    Ratings
    OpenX
    7.0
    5 Ratings
    Ad campaign creation00 Ratings6.85 Ratings
    Ad deployment00 Ratings6.65 Ratings
    Display advertising00 Ratings7.35 Ratings
    Ad display and retargeting segmentation00 Ratings6.55 Ratings
    Sequence targeting00 Ratings7.54 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Basis DSP and OpenX
    Feature
    Basis DSP
    -
    Ratings
    OpenX
    6.6
    5 Ratings
    Ad dashboards00 Ratings5.95 Ratings
    Ad performance reports00 Ratings6.05 Ratings
    Ad conversion tracking00 Ratings6.15 Ratings
    Ad attribution reporting00 Ratings7.04 Ratings
    Cross-channel ad management00 Ratings7.25 Ratings
    Ad forecasting and optimization00 Ratings7.64 Ratings
    User Ratings
    Basis DSPOpenX
    Likelihood to Recommend
    9.0
    (14 ratings)
    7.3
    (15 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    7.0
    (10 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)