Optimizely Web Experimentation vs. VWO

Optimizely Web Experimentation

580 Reviews and Ratings

VWO

195 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Optimizely Web Experimentation	Score8.7 out of 10	N/A	Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.	N/A
VWO	Score7.7 out of 10	N/A	VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…	$49 per month

Pricing

Optimizely Web Experimentation

VWO

No answers on this topic

Subscription: $99.00
per month
TESTING: Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION: Get a Demo
The all-in-one platform for all your optimization needs
ENTERPRISE: Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities

Pricing Offerings
Optimizely Web Experimentation	VWO
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

No setup fee

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Community Pulse
Key User Insights
	Optimizely Web Experimentation	VWO
Considered Both Products	Optimizely Verified User Chose Optimizely Web Experimentation Optimizely Web Experimentation was more robust and able to handle the broad array of sites we run than VWO. It has been a great platform to easily add additional sites onto, but still providing a universal overview of all of them, making management a simple task. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely Web Experimentation has more robust product for experimentation specialists than VWO Incentivized Helpful? Diego Polanco Data & CRO Consultant at Making Science (Management Consulting, 1001-5000 employees) Chose Optimizely Web Experimentation Optimizely Web Experimentation is perfect for medium or advance use but not for basic use. For basic use or new users VWO would be a better fit, or for users who would do a test once per month with low traffic. Optimizely is more for users or companies who use cro or do … Incentivized Helpful? Fabien Caublot XO Director in Marketing at Jellyfish (Internet, 5001-10,000 employees) Chose Optimizely Web Experimentation > Adobe's pretty cool for its recomentation / AI / ML engine > VWO's wysiwyg is pretty solid and the heatmapping is nice > abtasty's consent features are pretty cool to launch patch and AB Test Consent Rate > Monetate & Dynamic Yield's pre-built personalization features help … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Adobe Target, VWO and Google Optimize are often the three that come up against Optimizely from an agency recommendation perspective. The first, because Adobe Target is a comparable enterprise optimization platform; the second, because it's a paid but has a much more achievable … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation None of them have a best in class stats engine and live within an ecosystem of marketing technology products the way that Optimizely does, so the scalability of using any one of those tools is limited as compared to using Optimizely Web Experimentation. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Better tools but more expensive Incentivized Helpful? Steve Phillips Website Optimization Manager in Marketing at Colibri Group (E-Learning, 51-200 employees) Chose Optimizely Web Experimentation Honestly, Optimizely Web Experimentation has its pros and cons just like any other tool. We use Optimizely because we have resources here in the country that can help us when e have issues. The support team being local helps a lot so we don't have long wait times to get things … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is my favorite due to its ease of use and exceptional testing capabilities. It is not the cheapest tool, but the other tools that could be compared are not cheap—you get what you pay for. Some of the smaller tools are making gains, though! Incentivized Helpful? Audrey Ortiz CRO Marketing Manager in Marketing at ServiceTitan (Computer Software, 1001-5000 employees) Chose Optimizely Web Experimentation The largest thing is that we've had an excellent experience working with Optimizely Web Experimentation's team of people. While competitors may have a novel solution that leverages the hottest in LLM/AI/or what have you, Optimizely Web Experimentation's approach has been tried … Incentivized Helpful? Theodore Andersson Director of Business Intelligence & Analytics at CouponFollow (Information Technology & Services, 11-50 employees) Chose Optimizely Web Experimentation Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts. Incentivized Helpful? Kelly Jenkins Director of Testing & Optimization in Corporate at L'Oreal and previously at Rise Interactive (Cosmetics, 10,001+ employees) Chose Optimizely Web Experimentation Analytics are vastly superior, platform UI is by far the easiest to use, and capabilities are best in class. If your organization has any budget for a web experimentation tool, it should be using Optimizely Web Experimentation. Incentivized Helpful? Aaron Ginn Director of UX and Optimization in Marketing at Upbound (Financial Services, 10,001+ employees) Chose Optimizely Web Experimentation It's better and more user-friendly. Incentivized Helpful? Ashley Anderson Conversion Rate Optimization Manager in Marketing at Aura, INC (Computer & Network Security, 51-200 employees) Chose Optimizely Web Experimentation We wanted one tool, that was easy for marketers and developers to use and would allow us to remain organized. Neither Of the other products allowed for this as seamlessly as Optimizely. Incentivized Helpful? Drew Seman EVP Growth Strategy in Professional Services at Cro Metrics (Marketing & Advertising, 51-200 employees) Chose Optimizely Web Experimentation Ultimately, we are able to build faster, have a better site experience for end users, and have cleaner results reporting on Optimizely. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Significantly easier user-inferface, and ability for folks throughout an organization to use and report on. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is the leader - best editor UI, results Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is ok and cost effective compared to other tools. In general the industry keeps lowering the value of tools as they broaden the audience. Incentivized Helpful? Joanna Jardeleza VP, Marketing Operations in Marketing at RateSpecial Interactive (Internet, 11-50 employees) Chose Optimizely Web Experimentation We decided on Optimizely as a recommendation from a friend in the industry. We are happy with the choice. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation In some ways, when we did a demo with other products, some things were built in like scroll tracking. But in many ways, Optimizely just was easier to use. Incentivized Helpful? Edwin Brouwer CRO manager in Marketing at Adidas (Consumer Goods, 10,001+ employees) Chose Optimizely Web Experimentation Optimizely is more advanced in terms of UI, activation. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Whilst Optimizely is more expensive (for us at least) we found it was far technically superior and easier to use. We have not run into the technical constraints that we have with other tools. In addition when we went to market to evaluate different suppliers optimizely won … Incentivized Helpful? Jared Gardner Head of SEO in Marketing at Qualtrics (Computer Software, 1001-5000 employees) Chose Optimizely Web Experimentation Optimizely is easily a top 3 platform, depending on your other MarTech will determine if its the best tool for you. Incentivized Helpful?	Wingify Pvt Ltd Lee Preston Conversion Rate Optimisation Lead in Marketing at CTI Digital (Marketing & Advertising, 51-200 employees) Chose VWO As I mentioned, VWO is a great all-in-one tool that lets clients research & test all within one tool. It's a little on the expensive side so it might not deliver the desired ROI for smaller clients and can also encourage the small clients to run small, insignificant A/B tests … Incentivized Helpful? Diego Polanco CRO Consultant at Making Science (Management Consulting, 1001-5000 employees) Chose VWO VWO is by far the easiest tool to use among all experimentation tools. It is like the experimentation tool for dummies and works as well as the others. A highlight would be the reports on every test because compared to the others, in VWO is way much easier to understand the … Incentivized Helpful? Joseph Collins Account Supervisor in Marketing at Digital Current (Marketing and Advertising, 11-50 employees) Chose VWO While there are many free or cheap options for A/B and multivariate testing out there (and we have tried several), VWO provides the right balance between cost and capability for our agency. That, and the level of customer service provided when we need it makes VWO our choice … Incentivized Helpful? Verified User Chose VWO We evaluated Optimizely, but for our specific needs VWO fared better, so we chose that. Incentivized Helpful? Kevin McLallen Program Manager (Real Estate, 51-200 employees) Chose VWO There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work … Incentivized Helpful? Verified User Chose VWO VWO has worse usability and isn't as flexible as the other platforms. Also, the insight that Qubit and Optimizely generates is actually accurate and can be used compared to the reports that VWO provide. Incentivized Helpful? Mark Harding CRO \| UX Manager in Marketing at Bathroom Takeaway Limited (Retail, 51-200 employees) Chose VWO We enquired and looked into using Optimizely and Qubit before deciding on VWO. All appear to be great tools that would have done the job required, however, when compared, we didn't hit the level of traffic for Qubit to consider a partnership, and Optimizely was a lot more … Incentivized Helpful? Megan Lattanzi Web Developer in Information Technology at Weekends Only Furniture & Mattress (Retail, 201-500 employees) Chose VWO I was not involved in Optimizely, nor did we implement it outside a free trial I believe, but VWO seemed to do generally the same things with a lower cost, though I could be mistaken. I have used Qualtrics in the past. It is very good for survey creation and logic. I know some … Incentivized Helpful? Verified User Chose VWO Much cheaper than the competitors Incentivized Helpful? Taylor Marmie Internet Marketing Manager in Marketing at Applied Training Systems, Inc. (Computer Software, 51-200 employees) Chose VWO VWO was a better fit for our four companies fiscally and feature-wise. Incentivized Helpful? Ryan Bennion Digital Marketing Director in Marketing at ThermoWorks, Inc. (Electrical & Electronic Manufacturing, 51-200 employees) Chose VWO VWO is better in price for sure, and I would say it has much better functionality than Crazy Egg. Optimizely is more expensive than the two and I think its UI is much better than VWO. However, I think you get the same with VWO that you do with Optimizely. Once VWO catches up in … Incentivized Helpful? Thomas Frenkiel Senior SEO & CRO Consultant in Marketing at Orangedotcom (Marketing and Advertising, 11-50 employees) Chose VWO VWO does seem to be as good as, or better, than Optimizely. And VWO is certainly not as expensive. But I must say that we have not really used Optimizely - we have only compared it with VWO when doing research before choosing for VWO as our tool of choice. Incentivized Helpful? Marijn Tijhuis Senior Conversie specialist in Marketing at BCC Elektro-speciaalzaken BV (Retail, 1001-5000 employees) Chose VWO VWO is much cheaper than Optimizely, while most of the features offered are similar. Incentivized Helpful? Verified User Chose VWO The user experience was quite similar at least on that level we were and are using these kind of products. We decided to stick with VWO because of a more attractive pricing, the ease of use of the WYSIWYG editor and the user segmentation. Incentivized Helpful? Dobs Totev Lead UI/UX Designer (Remote) in Marketing at Contiki Holidays (Leisure, Travel & Tourism, 11-50 employees) Chose VWO We chose VWO because it combines all the features that we need in one. All of the other products we have looked at have been missing something. Incentivized Helpful? Verified User Chose VWO The way VWO is priced makes more sense for mid market users (don't have to pay by impression). I had used Optimizely, but when my company had some content go viral we used up all our impressions on a test with data that was irrelevant (viral visitors aren't target audience). VWO… Incentivized Helpful? Verified User Chose VWO I think VWO is the best in the business, they have been very reliable for many years. Incentivized Helpful? Verified User Chose VWO I don't remember exactly why we ended up with VWO instead of Optimizely, both had quite similar feature list. Incentivized Helpful? Jeremy Kutner Vice President at Warner Music Group (Music, 1001-5000 employees) Chose VWO VWO was our ultimate choice because we of the affordability. It also fell more in line with our use case of testing and not necessary for full personalization. Incentivized Helpful? Verified User Chose VWO We've used Optimizely for a year then switched to VWO (using it for 2 years now). Optimizely is too expensive for what it provides. The cost is double the VWO cost and it has less features and lower visitor quota. Incentivized Helpful? Mark Sullivan Director of Demand Generation in Marketing at CallRail (Computer Software, 51-200 employees) Chose VWO We chose VWO after deciding that Optimizely is absurdly expensive. We stopped using VWO months ago due to a number of problems and switched to Convert, which has been fantastic. We highly recommend Convert to other companies now and wished we had found it prior to going with VWO. Incentivized Helpful? Christian Betts Senior UX, UI Designer & Front End Developer - Associate at Irwin Mitchell LLP (Legal Services, 1001-5000 employees) Chose VWO The key aspect in the decision to switch to VWO was the integration of all the features as a single unified resource and platform. The competitors are very good at what they do (did back then) but required moving insight and understanding from one platform to the other. Incentivized Helpful? Verified User Chose VWO At the time of decision the main criterias were "install on premise" and "asynchron integration". Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Optimizely Web Experimentation

VWO

Comparison of Testing and Experimentation features of Optimizely Web Experimentation and VWO
Feature	Optimizely Web Experimentation 8.0 150 Ratings	VWO 7.5 11 Ratings
a/b experiment testing	9.0150 Ratings	8.21 Ratings
Split URL testing	8.5122 Ratings	9.11 Ratings
Multivariate testing	8.4127 Ratings	8.011 Ratings
Multi-page/funnel testing	7.9116 Ratings	6.41 Ratings
Cross-browser testing	8.186 Ratings	8.21 Ratings
Mobile app testing	8.066 Ratings	00 Ratings
Test significance	8.4136 Ratings	7.31 Ratings
Visual / WYSIWYG editor	8.2121 Ratings	7.31 Ratings
Advanced code editor	8.0114 Ratings	9.11 Ratings
Page surveys	6.217 Ratings	00 Ratings
Visitor recordings	8.418 Ratings	6.41 Ratings
Preview mode	7.6133 Ratings	6.41 Ratings
Test duration calculator	7.9101 Ratings	6.41 Ratings
Experiment scheduler	8.2101 Ratings	00 Ratings
Experiment workflow and approval	7.881 Ratings	00 Ratings
Dynamic experiment activation	7.565 Ratings	00 Ratings
Client-side tests	7.888 Ratings	00 Ratings
Server-side tests	7.244 Ratings	00 Ratings
Mutually exclusive tests	8.274 Ratings	00 Ratings

Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and VWO
Feature	Optimizely Web Experimentation 8.2 142 Ratings	VWO 8.2 1 Ratings
Standard visitor segmentation	8.4137 Ratings	9.11 Ratings
Behavioral visitor segmentation	7.6113 Ratings	7.31 Ratings
Traffic allocation control	9.1135 Ratings	9.11 Ratings
Website personalization	7.8103 Ratings	7.31 Ratings

Comparison of Results and Analysis features of Optimizely Web Experimentation and VWO
Feature	Optimizely Web Experimentation 8.3 138 Ratings	VWO 7.0 1 Ratings
Heatmap tool	9.313 Ratings	6.41 Ratings
Click analytics	8.833 Ratings	6.41 Ratings
Scroll maps	8.517 Ratings	6.41 Ratings
Form fill analysis	8.065 Ratings	00 Ratings
Conversion tracking	8.744 Ratings	8.21 Ratings
Goal tracking	8.2117 Ratings	8.21 Ratings
Test reporting	7.9126 Ratings	7.31 Ratings
Results segmentation	7.793 Ratings	5.51 Ratings
CSV export	7.992 Ratings	00 Ratings
Experiments results dashboard	8.049 Ratings	8.21 Ratings

User Ratings
	Optimizely Web Experimentation	VWO
Likelihood to Recommend	8.7 (238 ratings)	7.7 (108 ratings)
Likelihood to Renew	9.5 (51 ratings)	8.7 (20 ratings)
Usability	10.0 (58 ratings)	8.7 (5 ratings)
Availability	10.0 (7 ratings)	9.1 (3 ratings)
Performance	7.3 (6 ratings)	8.2 (1 ratings)
Support Rating	10.0 (16 ratings)	9.1 (4 ratings)
Online Training	3.0 (1 ratings)	6.4 (1 ratings)
Implementation Rating	8.0 (11 ratings)	9.1 (3 ratings)
Configurability	6.0 (1 ratings)	8.2 (1 ratings)
Ease of integration	- (0 ratings)	3.6 (1 ratings)
Product Scalability	8.0 (148 ratings)	8.2 (1 ratings)
Vendor post-sale	- (0 ratings)	9.1 (1 ratings)
Vendor pre-sale	- (0 ratings)	8.2 (1 ratings)