Oracle Marketing vs. Salesforce Marketing Cloud

Oracle Marketing

649 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Oracle Marketing	Score7.1 out of 10	N/A	Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.	$2,000 per month
Salesforce Marketing Cloud	Score8.1 out of 10	N/A	Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.	$1,250 per month per installation

Pricing

Oracle Marketing

Salesforce Marketing Cloud

No answers on this topic

Account Engagement: $1,250
per month
Engagement: $1,250
per month
Intelligence: $3,000
per month
Loyalty Management: $20,000
per month
Personalization: $100,000
per year
Data Cloud for Marketing: $108,000
per year

Pricing Offerings
Oracle Marketing	Salesforce Marketing Cloud
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

No setup fee

CX Marketing pricing is a function of usage.

—

Community Pulse
Key User Insights
	Oracle Marketing	Salesforce Marketing Cloud
Considered Both Products	Oracle Verified User Chose Oracle Marketing Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer … Incentivized Helpful? Verified User Chose Oracle Marketing Pardot does not have nearly the functionality of Eloqua. It's much more basic, but seems to pair well with Salesforce. Adobe Campaign does not have a logical workflow in my opinion. Marketo was very close to replacing Eloqua at the firm. The ease of use for a marketer is very … Incentivized Helpful? Verified User Chose Oracle Marketing While Pardot is more intuitive and less complex than Eloqua when it comes to campaign management and deploying marketing automation, if you are a larger enterprise company, you will need the API capabilities and customization options that Eloqua can provide. Incentivized Helpful? Verified User Chose Oracle Marketing I inherited Eloqua from my predecessor, I wasn't involved in decision making process of bring Eloqua onboard. Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be … Incentivized Helpful? Verified User Chose Oracle Marketing Eloqua is far more advanced than Pardot. It has deeper reporting and automation capabilities. Incentivized Helpful? Verified User Chose Oracle Marketing Eloqua is more robust in my opinion. It is far more customizable and has better reporting. Pardon integrated great with Salesforce and has a great UI and has an easier learning curve than Eloqua. Incentivized Helpful? Verified User Chose Oracle Marketing Eloqua far exceeds the simplistic and constrained abilities of Pardot. Incentivized Helpful? Verified User Chose Oracle Marketing Eloqua is the true enterprise class tool compared to smaller organizations like HubSpot. We need a tool that can be approved by out stakeholders in IT, compliance etc. so the Oracle organization best suits our needs. Pardot and Marketo are always an option for the future, and … Incentivized Helpful? Madeline Des Jardins Internal Communications Manager in Human Resources at HireRight (Security and Investigations, 1001-5000 employees) Chose Oracle Marketing My company is actually moving to Pardot because it integrates better with SalesForce, which our Sales teams use. I am new to Pardot so I don't know all the details on why it is a better system, but I will say that I have personally had very few issues with Eloqua and would have … Incentivized Helpful? Matti Aalto-Setälä Vice President, Partner in Sales at ID BBN - Idea Development ID (Marketing and Advertising, 11-50 employees) Chose Oracle Marketing Best value, Integrations, UI, Scalability Incentivized Helpful? Maria Wilson Manager, Marketing Automation and Web Operations in Marketing at Lexmark (Printing, 10,001+ employees) Chose Oracle Marketing These other platforms lack the robust capabilities or ability to customize your output. These platforms are plug and play, but you can only produce within the limits of what you are allowed to. I regularly push Eloqua to do things that are not natural capabilities. I've not … Incentivized Helpful? Stephen Pew Marketing Automation Manager / Marketing Intelligence Analyst in Marketing at Certiport - A Pearson VUE Business (Education Management, 201-500 employees) Chose Oracle Marketing Far more customizeable and complex in all the right areas Incentivized Helpful? Verified User Chose Oracle Marketing Offers robustness and scalability, especially with a mature open API. This is required for enterprises, complex technology stacks, and innovative marketing teams that want to challenge the status quo. Incentivized Helpful? Verified User Chose Oracle Marketing I find ELQ to be the most well-rounded MAP on the market (without a lot of exposure to Marketo, which seems to be its one real opponent). In my opinion, Pardot and HubSpot offer similar, but less robust solutions that can be somewhat constricting. Incentivized Helpful? Joshua Parker Marketing Automation Administrator, Eloqua in Marketing at Rosetta Stone (Computer Software, 1001-5000 employees) Chose Oracle Marketing Eloqua is the main marketing automation platform I have used. I have done thorough evaluations of other platforms/competitors but the value of Eloqua over the competitors was clear. The only other tools I have used were individuals platforms that only do small pieces of what … Incentivized Helpful? Ravi Ansal Marketing Specialist in Marketing at Model N (Computer Software, 501-1000 employees) Chose Oracle Marketing Not good or bad. Every tool has its own flexibility and complexity. Eloqua can handle multiple integrations and provides a secure data transfer. But you need a developer to integrate. Incentivized Helpful? Verified User Chose Oracle Marketing It would be close to a tie between Marketo & Eloqua but the best of the group right now is HubSpot. While HubSpot came from an SMB background, their pace of innovation and releases has allowed them to catch up and surpass the other MAP's vendors in many areas. Pardot was … Incentivized Helpful? Verified User Chose Oracle Marketing I have used the following marketing automation systems: Marketo and Pardot. I think that Pardot places a distant third compared to Marketo and Eloqua. But I do believe Eloqua squeaks through to the top position when compared to Marketo. I really like how I can visually see … Incentivized Helpful? Jack Hui Marketing Manager in Marketing at Go Big L.A. (Marketing and Advertising, 51-200 employees) Chose Oracle Marketing Oracle Eloqua is a more robust program than the other options that we considered and we are able to get much more out of the program as a company than we would have been able to from other products. The marketing, product, sales, and customer service departments utilize the … Incentivized Helpful? Verified User Chose Oracle Marketing Pardot and HubSpot are much easier to use. The sales tools offered by these solutions are easy for the sales team to use as well. Incentivized Helpful?	Salesforce Robert Nagelmaker Marketing Automation Specialist in Information Technology at Wolters Kluwer (Information Services, 10,001+ employees) Chose Salesforce Marketing Cloud I haven't chosen Marketing Cloud over Eloqua, as i stand by my opinion that MC is better for database sizes of up to a million, which for Eloqua i would say goes to multiple millions of contacts. Their database set up is just a bit more intuitive and i believe offers more, … Incentivized Helpful? Neal Sweeney Marketing Coordinator in Marketing at BSI Americas (Non-profit Organization Management, 501-1000 employees) Chose Salesforce Marketing Cloud Eloqua had a more visual UI, where Pardot goes by a folder structure. Though I prefered the Eloqua interface, Pardot has a quicker refresh and you can see your changes instantly. Pardot seems to have far less "quirks" than Eloqua, so less customized solutions are required. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Pardot has a clean UI and UX and was very simple to use for the scope of our marketing team. Based on the size of our organization and team, Pardot had enough functionality for what we needed to do. However, if our company were to scale we would probably move to a more robust … Incentivized Helpful? Megan Lemons Inbound Marketing Specialist in Marketing at Orbis Education (Education Management, 51-200 employees) Chose Salesforce Marketing Cloud Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Oracle Marketing

Salesforce Marketing Cloud

Comparison of Email & Online Marketing features of Oracle Marketing and Salesforce Marketing Cloud
Feature	Oracle Marketing 9.3 133 Ratings	Salesforce Marketing Cloud 7.9 167 Ratings
WYSIWYG email editor	10.0117 Ratings	8.1118 Ratings
Dynamic content	9.0120 Ratings	7.6149 Ratings
Ability to test dynamic content	9.0116 Ratings	7.7108 Ratings
Landing pages	8.0124 Ratings	7.8117 Ratings
A/B testing	10.0118 Ratings	7.9147 Ratings
Mobile optimization	10.0113 Ratings	7.3107 Ratings
Email deliverability reporting	10.0127 Ratings	8.2128 Ratings
List management	9.0126 Ratings	8.6125 Ratings
Triggered drip sequences	9.0108 Ratings	8.191 Ratings

Comparison of Lead Management features of Oracle Marketing and Salesforce Marketing Cloud
Feature	Oracle Marketing 8.5 118 Ratings	Salesforce Marketing Cloud 8.3 121 Ratings
Lead nurturing automation	10.0110 Ratings	8.3107 Ratings
Lead scoring and grading	8.0104 Ratings	8.2108 Ratings
Data quality management	8.0109 Ratings	8.1113 Ratings
Automated sales alerts and tasks	8.089 Ratings	8.699 Ratings

Comparison of Campaign Management features of Oracle Marketing and Salesforce Marketing Cloud
Feature	Oracle Marketing 9.5 109 Ratings	Salesforce Marketing Cloud 7.8 111 Ratings
Calendaring	9.094 Ratings	8.3100 Ratings
Event/webinar marketing	10.099 Ratings	7.394 Ratings

Comparison of Social Media Marketing features of Oracle Marketing and Salesforce Marketing Cloud
Feature	Oracle Marketing 9.5 72 Ratings	Salesforce Marketing Cloud 8.2 85 Ratings
Social sharing and campaigns	10.070 Ratings	8.480 Ratings
Social profile integration	9.066 Ratings	8.036 Ratings

Comparison of Reporting & Analytics features of Oracle Marketing and Salesforce Marketing Cloud
Feature	Oracle Marketing 8.3 123 Ratings	Salesforce Marketing Cloud 8.2 121 Ratings
Dashboards	9.0122 Ratings	8.4115 Ratings
Standard reports	8.0120 Ratings	8.4120 Ratings
Custom reports	8.0113 Ratings	7.997 Ratings

Comparison of Platform & Infrastructure features of Oracle Marketing and Salesforce Marketing Cloud
Feature	Oracle Marketing 9.5 120 Ratings	Salesforce Marketing Cloud 7.6 121 Ratings
API	9.0105 Ratings	7.087 Ratings
Role-based workflow & approvals	10.089 Ratings	7.586 Ratings
Customizability	9.0109 Ratings	7.4108 Ratings
Integration with Salesforce.com	10.088 Ratings	8.3110 Ratings
Integration with Microsoft Dynamics CRM	9.048 Ratings	8.713 Ratings
Integration with SugarCRM	10.037 Ratings	7.610 Ratings
Third-party software integrations	00 Ratings	6.921 Ratings

User Ratings
	Oracle Marketing	Salesforce Marketing Cloud
Likelihood to Recommend	7.0 (246 ratings)	8.1 (325 ratings)
Likelihood to Renew	10.0 (92 ratings)	8.1 (114 ratings)
Usability	10.0 (15 ratings)	4.1 (35 ratings)
Availability	8.1 (9 ratings)	10.0 (11 ratings)
Performance	6.6 (5 ratings)	9.6 (9 ratings)
Support Rating	9.9 (16 ratings)	7.0 (36 ratings)
In-Person Training	7.3 (3 ratings)	5.0 (4 ratings)
Online Training	7.6 (11 ratings)	8.1 (7 ratings)
Implementation Rating	8.8 (10 ratings)	3.0 (17 ratings)
Configurability	6.4 (1 ratings)	- (0 ratings)
Contract Terms and Pricing Model	- (0 ratings)	5.0 (1 ratings)
Ease of integration	2.0 (2 ratings)	7.0 (2 ratings)
Product Scalability	8.5 (120 ratings)	7.6 (34 ratings)
Vendor post-sale	6.4 (1 ratings)	8.0 (3 ratings)
Vendor pre-sale	7.3 (1 ratings)	7.0 (3 ratings)