ReachMail vs. Zoho Campaigns

ReachMail

ReachMail

21 Reviews and Ratings

Zoho Campaigns

Zoho Campaigns

157 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ReachMail	Score 9.8 out of 10	N/A	ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.	$9 per month
Zoho Campaigns	Score 8.4 out of 10	N/A	Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.	$0

Pricing

ReachMail

Zoho Campaigns

Editions & Modules

Basic: $9.00
per month
Prro: $29.00
per month

Forever Free: $0
Standard Plan: $3 for 500 contacts
per month
Professional Plan: $4.5 for 500 contacts
per month
Pay as you go: $14 for 500 contacts

Offerings

Pricing Offerings
ReachMail	Zoho Campaigns
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	ReachMail	Zoho Campaigns
Considered Both Products	ReachMail Kindred Alana Inside Sales Chose ReachMail In my opinion, ReachMail is a good competitor to MailChimp, probably has more features though and analytics to help organize information. There are also a lot more third party integrations that have helped us compared to other apps that we've tried before, but ReachMail has … Incentivized Helpful? Mary Kelly Public Benefits Coordinator & Notary Chose ReachMail In the past I researched Constant Contact and not only were they more expensive but gave little support for setting up your email. Incentivized Helpful? John Cupoli Account Manager Chose ReachMail In the past I've used both Salesforce and QuotaFactory (now defunct) to send mass emails and both are far superior in presentation, if not functionality. Reachmail is probably fine when you have graphical content but for text emails it just doesn't stack up. I'll look into … Incentivized Helpful? Jamie Caroland Independent Consultant Chose ReachMail Constant Contact: Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but … Incentivized Helpful? Verified User Anonymous Chose ReachMail We use both reachmail and exact target for email deployment. Reachmail is easier to use for uploading lists and sending emails but exact target is better for reporting. Incentivized Helpful? Adam Weller Senior Interactive Marketing Specialist Chose ReachMail Exact Target is preferable for batch jobs, including custom reporting, as well as list organization and folder trees, but I enjoy the ReachMail experience better overall. ReachMail generally has a faster interface; it's easier to implement personalization, and ReachMail can use … Incentivized Helpful? Verified User Anonymous Chose ReachMail I didn't select Reachmail, it was already in place when I was hired. However, in all honesty, I think Reachmail is comparable to MailChimp. Incentivized Helpful? Verified User Anonymous Chose ReachMail A lot of the content syndication vendors can produce the same leads and tactics, so not much to say on how they are different. I do keep going back to ReachMail though because I have built a relationship with my CSM, so that helps establish trust and partnership. Incentivized Helpful?	Zoho Campaigns JM Jose Maldonado Digital Marketing Manager Chose Zoho Campaigns I used to administrate our audiences in Zoho CRM, but then I just keep working with Campaigns since we developed our own CRM. I selected Campaigns because it was a very easy platform to use, good performance and analytics. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much more user friendly, and support is also more helpful. I don't use Google Surveys any longer. Incentivized Helpful? Swadesh Padhi Marketing Ambassador Chose Zoho Campaigns Zoho Campaigns is lower in cost than ActiveCampaign. ActiveCampaign definitely was much powerful and easier to use, but Zoho Campaigns works for us. Incentivized Helpful? Joseph Daniel Finance and Operations Specialist Chose Zoho Campaigns We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns WYSIWYG Editor Real-time analytics campaign management & optimization Incentivized Helpful? Brandon Stuhr COO (Chief Operating Officer) Chose Zoho Campaigns While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns We decided to try Zoho Campaigns in lieu of previous applications being used. For the most part, the setup was similar and straightforward but the nuances in the UX and difficulty finding features made it feel harder than it had to be. Overall we still prefer other CRM … Incentivized Helpful? Alyssa Storm Senior Designer Chose Zoho Campaigns Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and … Incentivized Helpful? Matthew Christensen CEO (Chief Executive Officer) Chose Zoho Campaigns The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns It's about the automatons and the integration power. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns If you are on a budget or already using Zoho's other products such as CRM, Zoho Campaigns is a good choice to get you up and running with email campaigns. Mailchimp is also affordable and has a lot more capability and customization of the templates and landing pages, but does … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just … Incentivized Helpful? Stacy Venditto Executive Consultant Chose Zoho Campaigns I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns. Incentivized Helpful? Vincent Frisina Director of Marketing Chose Zoho Campaigns Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other … Incentivized Helpful? Mehdi Aherraki General Manager Chose Zoho Campaigns We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is honestly the worst email sender in the world. Anyone considering it should stay away. We have opted-in customers who are begging for emails from us and while we were using Zoho Campaigns (we are still moving away currently) no customer has received even one … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of … Incentivized Helpful? Jared Hansen Research Assistant Chose Zoho Campaigns I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the … Incentivized Helpful? Alexis Correa Dueño principal Chose Zoho Campaigns In my experience, I liked Mailchimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see … Incentivized Helpful? Jason Ensign Marketing Manager Chose Zoho Campaigns Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare … Incentivized Helpful? Justin Roodman Program Expert Chose Zoho Campaigns We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. Mailchimp was slightly more expensive than Zoho Campaigns (by about … Incentivized Helpful? Jon Porreca Project Support Chose Zoho Campaigns Mailchimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic … Incentivized Helpful?

Features

ReachMail

Zoho Campaigns

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	ReachMail 9.2 Ratings 15% above category average	Zoho Campaigns 4.7 Ratings 51% below category average
WYSIWYG email editor	9.00 Ratings	3.00 Ratings
Dynamic content	10.00 Ratings	7.00 Ratings
Ability to test dynamic content	10.00 Ratings	5.00 Ratings
Landing pages	5.00 Ratings	3.00 Ratings
A/B testing	10.00 Ratings	4.00 Ratings
Mobile optimization	9.00 Ratings	6.00 Ratings
Email deliverability reporting	10.00 Ratings	3.00 Ratings
List management	10.00 Ratings	7.00 Ratings
Triggered drip sequences	10.00 Ratings	4.00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	ReachMail 9.7 Ratings 23% above category average	Zoho Campaigns 5.3 Ratings 37% below category average
Dashboards	10.00 Ratings	4.00 Ratings
Standard reports	9.00 Ratings	6.00 Ratings
Custom reports	10.00 Ratings	6.00 Ratings

Pre-Send Testing

Comparison of Pre-Send Testing features of Product A and Product B
	ReachMail 9.8 Ratings 20% above category average	Zoho Campaigns 3.7 Ratings 73% below category average
URL Validation	10.00 Ratings	2.00 Ratings
Link Tracking	10.00 Ratings	3.00 Ratings
Image Validation	9.00 Ratings	6.00 Ratings
Inbox Display	10.00 Ratings	3.00 Ratings
Email Accessibility Tools	10.00 Ratings	4.00 Ratings
Spelling and Grammar Check	9.00 Ratings	00 Ratings
Spam Testing	10.00 Ratings	00 Ratings
Email Previews	10.00 Ratings	4.00 Ratings

Best Alternatives
	ReachMail	Zoho Campaigns
Small Businesses	Mad Mimi Score 10.0 out of 10	Mad Mimi Score 10.0 out of 10
Medium-sized Companies	VerticalResponse Score 10.0 out of 10	VerticalResponse Score 10.0 out of 10
Enterprises	Emma by Marigold Score 9.4 out of 10	Emma by Marigold Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	ReachMail	Zoho Campaigns
Likelihood to Recommend	10.0 (0 ratings)	6.2 (0 ratings)
Likelihood to Renew	- (0 ratings)	10.0 (0 ratings)
Usability	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	ReachMail	Zoho Campaigns
Likelihood to Recommend	I think it is well suited for running a series of campaigns that have variations in subject lines and content. The interface is easy to utilize when making copies and variations of previously built email blasts, as well as organizing them into proper folders and determining metrics of each campaign. The reporting tool delivers very useful metrics, but the lack of options for pulling reports hurts the overall experience. It would be great if ReachMail were to give the user more options in determining reporting, such as a range of dates, a range of campaigns, all campaigns sent that contain "X and Y" assets, and so forth, all while giving the user the ability to download reports individually, or by group Incentivized Adam Weller Senior Interactive Marketing Specialist Read full review	It is well suited in scenarios: Well-defined static list with proper info. Not building email templates from scratch Litmus testing involved Easy to use simple automation journeys involved Not well-suited scenarios: Complex Customer journeys Dynamic content involved Integration with other products other than the ZOHO suite Testing API limits Incentivized Verified User Anonymous Read full review
Pros	I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers. ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics. These folks know what they’re doing. I can’t speak highly enough about ReachMail. Incentivized Francesca De Grandis aka Outlaw Bunny Shaman Read full review	I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email. Incentivized Jason Ensign Marketing Manager Read full review
Cons	I like the tutorials they have helped figure most of my issues out The formatting text gave me lots of issues before I saw the tutorial it was a little complicated Not to many bad things to say really, even customer service is fast, maybe it could be faster? Incentivized Kindred Alana Inside Sales Read full review	The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn. The templates are nice, but I have seen other services with better pre-built templates. To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple. Incentivized Jon Porreca Project Support Read full review
Likelihood to Renew	No answers on this topic	Because I am a single user organization and the subscription is free for up to 3 users. Incentivized Stacy Venditto Executive Consultant Read full review
Usability	Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Constant Contact: Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but Reachmail has larger contact base, bigger graphic and doc storage capacity than did the paid Constant Contact account. MailChimp: MailChimp's drag and drop template designer is easier to use than Reachmail's formatting tools. Reachmail was not selected by this client in lieu of MailChimp. Incentivized Jamie Caroland Independent Consultant Read full review	Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps. Incentivized Alyssa Storm Senior Designer Read full review
Return on Investment	Enhanced target audience reach for fundraising events, a definite positive. Detailed metrics reporting on opens and click-throughs, for refining target audiences, a definite positive. Increased Facebook audience as a result of Reachmail campaigns, a definite positive. No negative impacts on business objectives. Incentivized Jamie Caroland Independent Consultant Read full review	Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool. Its newsletters help us to retain our customer base by providing them regular news on real estate trends. It has a great impact on creating brand image of our social media platforms. Incentivized Verified User Anonymous Read full review
ScreenShots		Zoho Campaigns Screenshots