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Salesforce Experience Cloud vs. Salesforce Marketing Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Experience Cloud

    Score7.8 out of 10
    N/ASalesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Salesforce Experience CloudSalesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Salesforce Experience CloudSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce Experience CloudSalesforce Marketing Cloud
    Considered Both Products
    Salesforce
    Chose Salesforce Experience Cloud
    Community Cloud is directly connected to the database (Salesforce), so there is no need for a 3rd party or an API to bring systems together. This means that CRM users can see all Intranet items from Salesforce directly. It's also extremely straight forward in use, but can be …
    Incentivized
    Chose Salesforce Experience Cloud
    Evaluated custom built website/customer portal. The expense, time, and resources to develop a custom solution was extensive, and continued maintenance was a concern. Salesforce Community Cloud was an easy decision.
    Incentivized
    Salesforce
    Chose Salesforce Marketing Cloud
    Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign …
    Incentivized
    Chose Salesforce Marketing Cloud
    My previous organization used Pardot and also Mailchimp. Salesforce Marketing Cloud is more powerful than both of those tools and integrates more deeply with Salesforce CRM.
    Incentivized
    Chose Salesforce Marketing Cloud
    The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Salesforce Experience CloudSalesforce Marketing Cloud
    Security
    Comparison of Security features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    10.0
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Role-based user permissions10.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    10.0
    1 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API10.01 Ratings7.087 Ratings
    Internationalization / multi-language10.01 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings7.486 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    9.3
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    WYSIWYG editor8.01 Ratings00 Ratings
    Code quality / cleanliness10.01 Ratings00 Ratings
    Admin section10.01 Ratings00 Ratings
    Page templates10.01 Ratings00 Ratings
    Library of website themes8.01 Ratings00 Ratings
    Mobile optimization / responsive design10.01 Ratings00 Ratings
    Publishing workflow10.01 Ratings00 Ratings
    Form generator8.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    8.6
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Content taxonomy9.01 Ratings00 Ratings
    SEO support8.01 Ratings00 Ratings
    Bulk management8.01 Ratings00 Ratings
    Availability / breadth of extensions8.01 Ratings00 Ratings
    Community / comment management10.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    8.0
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Conversion tracking8.01 Ratings00 Ratings
    Test reporting8.01 Ratings00 Ratings
    Funnel Analysis8.01 Ratings00 Ratings
    User Segmentation8.01 Ratings00 Ratings
    Digital Experience Platform
    Comparison of Digital Experience Platform features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    10.0
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Campaign management10.01 Ratings00 Ratings
    Cloud enablement10.01 Ratings00 Ratings
    Content aggregation10.01 Ratings00 Ratings
    Content classification10.01 Ratings00 Ratings
    Multi-channel content personalization10.01 Ratings00 Ratings
    Customer data analytics10.01 Ratings00 Ratings
    DXP Third-Party Integrations10.01 Ratings00 Ratings
    Multi-website management10.01 Ratings00 Ratings
    Digital asset management10.01 Ratings00 Ratings
    Editorial workflows and task management10.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    -
    Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor00 Ratings8.1118 Ratings
    Dynamic content00 Ratings7.6149 Ratings
    Ability to test dynamic content00 Ratings7.7108 Ratings
    Landing pages00 Ratings7.8117 Ratings
    A/B testing00 Ratings7.9147 Ratings
    Mobile optimization00 Ratings7.3107 Ratings
    Email deliverability reporting00 Ratings8.2128 Ratings
    List management00 Ratings8.6125 Ratings
    Triggered drip sequences00 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.3108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Experience Cloud and Salesforce Marketing Cloud
    Feature
    Salesforce Experience Cloud
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards00 Ratings8.4115 Ratings
    Standard reports00 Ratings8.4120 Ratings
    Custom reports00 Ratings7.997 Ratings
    User Ratings
    Salesforce Experience CloudSalesforce Marketing Cloud
    Likelihood to Recommend
    10.0
    (52 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.1
    (114 ratings)
    Usability
    9.4
    (4 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    9.1
    (5 ratings)
    9.6
    (9 ratings)
    Support Rating
    7.7
    (17 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    9.4
    (4 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)