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Salesforce Marketing Cloud vs. Tealium Customer Data Hub

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Marketing Cloud

    Score8.1 out of 10
    N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Tealium Customer Data Hub

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
    Pricing
    Salesforce Marketing CloudTealium Customer Data Hub
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Salesforce Marketing CloudTealium Customer Data Hub
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Salesforce Marketing CloudTealium Customer Data Hub
    Considered Both Products
    Salesforce
    No answer on this topic
    Tealium
    Chose Tealium Customer Data Hub
    Privacy features that Tealium Customer Data Hub offers that Adobe was lacking.
    Incentivized
    Chose Tealium Customer Data Hub
    We were using Tealium since the beginning and the integrations between TiQ and TCDH was seamless. We were able to get up and running quickly and start activating audiences to improve our marketing and personalization.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Salesforce Marketing CloudTealium Customer Data Hub
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Marketing Cloud and Tealium Customer Data Hub
    Feature
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    WYSIWYG email editor8.1118 Ratings00 Ratings
    Dynamic content7.6149 Ratings00 Ratings
    Ability to test dynamic content7.7108 Ratings00 Ratings
    Landing pages7.8117 Ratings00 Ratings
    A/B testing7.9147 Ratings00 Ratings
    Mobile optimization7.3107 Ratings00 Ratings
    Email deliverability reporting8.2128 Ratings00 Ratings
    List management8.6125 Ratings00 Ratings
    Triggered drip sequences8.191 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Marketing Cloud and Tealium Customer Data Hub
    Feature
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    Lead nurturing automation8.3107 Ratings00 Ratings
    Lead scoring and grading8.2108 Ratings00 Ratings
    Data quality management8.1113 Ratings00 Ratings
    Automated sales alerts and tasks8.699 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Marketing Cloud and Tealium Customer Data Hub
    Feature
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    Calendaring8.3100 Ratings00 Ratings
    Event/webinar marketing7.394 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Marketing Cloud and Tealium Customer Data Hub
    Feature
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    Social sharing and campaigns8.480 Ratings00 Ratings
    Social profile integration8.036 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Marketing Cloud and Tealium Customer Data Hub
    Feature
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    Dashboards8.4115 Ratings00 Ratings
    Standard reports8.4120 Ratings00 Ratings
    Custom reports7.997 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Marketing Cloud and Tealium Customer Data Hub
    Feature
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    API7.087 Ratings00 Ratings
    Role-based workflow & approvals7.586 Ratings00 Ratings
    Customizability7.4108 Ratings00 Ratings
    Integration with Salesforce.com8.3110 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.713 Ratings00 Ratings
    Integration with SugarCRM7.610 Ratings00 Ratings
    Third-party software integrations6.921 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Salesforce Marketing Cloud and Tealium Customer Data Hub
    Feature
    Salesforce Marketing Cloud
    -
    Ratings
    Tealium Customer Data Hub
    8.2
    12 Ratings
    Tag library00 Ratings9.012 Ratings
    Tag variable mapping00 Ratings8.012 Ratings
    Ease of writing custom tags00 Ratings8.012 Ratings
    Rules-driven tag execution00 Ratings9.112 Ratings
    Tag performance monitoring00 Ratings4.311 Ratings
    Page load times00 Ratings8.911 Ratings
    Mobile app tagging00 Ratings8.05 Ratings
    Library of JavaScript extensions00 Ratings9.911 Ratings
    User Ratings
    Salesforce Marketing CloudTealium Customer Data Hub
    Likelihood to Recommend
    8.1
    (325 ratings)
    8.3
    (128 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    9.2
    (20 ratings)
    Usability
    4.1
    (35 ratings)
    9.0
    (12 ratings)
    Availability
    10.0
    (11 ratings)
    9.0
    (2 ratings)
    Performance
    9.6
    (9 ratings)
    9.0
    (4 ratings)
    Support Rating
    7.0
    (36 ratings)
    8.5
    (81 ratings)
    In-Person Training
    5.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.1
    (7 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    10.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    8.0
    (1 ratings)
    Ease of integration
    7.0
    (2 ratings)
    10.0
    (1 ratings)
    Product Scalability
    7.6
    (34 ratings)
    9.0
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    10.0
    (1 ratings)