Simply Measured (discontinued) vs. Sprinklr Insights

Simply Measured is great for people who do not want to spend too much time analyzing their owned social channel data but instead want a short and sweet snapshot of the your brand's performance. It is less appropriate for people who want to easily manipulate their data in many different ways.

Incentivized

For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation.

Incentivized

• Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
• Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
• Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
• Key insights generated in the dashboard page help add fast context for performance.

Incentivized

• Product Insight — Being able to add in our products so we can have positive and negative insights.
• Community Insights — We were able to watch out community and see what they were talking about.
• Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.

Incentivized

• I wish I could download the entire reports as a jpg.
• More often than I'd have liked, I had to re-authorize my accounts.
• It would be nice to be able to move the graphs around to reflect my client's individual needs.

Incentivized

• More sources! I'm waiting to be able to listen to Tiktok specifically
• Needs the ability to listen to responses around a particular post via url
• Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick

Incentivized

For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.

Incentivized

The interface is very simple and organized around the core elements of the platform : the reports.

Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.

Incentivized

Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.

Incentivized

It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition.

Incentivized

Very good implementation.

Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box

Incentivized

Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.

Incentivized

• Tumblr was a huge channel for us but so opaque. Simply Measured really helped us start to understand how to better interact on the platform.
• Being able to work backward and identify potential influencers who were already talking about our brand was a great time saver and value.

Incentivized

• Negative impact: due to many issues with social media accounts being disconnected we've been losing a lot of time trying to fix that with the support team. The issue persists despite our efforts and every week there are several SM accounts that are being disconnected from Sprinklr
• Positive impact: improved analytical insight

Incentivized