GoSquared vs. Smartlook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoSquared
Score 9.0 out of 10
N/A
GoSquared provides real-time website analytics to sites of all sizes. The real-time dashboard displays website analytics on an individual visitor basis. The Now App displays concurrent analysis (the visitors who are on your site right now) of your site performance. The Trends App displays historical, trends and comparison analysis on real-time data. You don't have to wait 4 - 24 hours in order to compare todays current performance against last years. The Ecommerce App displays the same freshness…
$0
Per Month [Unlimited Users]
Smartlook
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
GoSquaredSmartlook
Editions & Modules
GoSquared Free - Access to the Now and Trends realtime web analytics dashboard.
$0
Per Month [Unlimited Users]
GoSquared Analytics - Everything included in free plus premium analytics features.
$29
Per Month [Unlimited Users]
GoSquared Suite - The most popular GoSquared plan, full access to our real time analytics dashboards, intelligent live chat and customer data hub.
$79
Month [Unlimited Users]
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
GoSquaredSmartlook
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsGoSquared Free, track up to 1000 pageviews a month. GoSquared Analytics, track up to 100k pageviews a month with pricing starting at £29/month. GoSquared Suite, track up to 100k pageviews a month with pricing starting at £79/month.All Smartlook packages support both web and mobile app platforms.
More Pricing Information
Community Pulse
GoSquaredSmartlook
Considered Both Products
GoSquared
Chose GoSquared
GoSquared suited us much better than the two alternatives that we evaluated. We were already an Intercom user but GoSqured suited our requirements much better. The look and feel of the product is a subjective topic but I personally felt that GS does a better job here. Also, I …
Chose GoSquared
GoSquared acts as an end-to-end tool taking care of most of the needs of the organizations unlike most of the competitors. Even while covering a vast scenario, GoSquared handles all the tasks pretty well.
Chose GoSquared
GoSquared is easier and more intuitive to use, also less advanced but it offers enough functionality for most websites. It can be used in conjunction with more advanced tools.
Chose GoSquared
I use GoSquared in tandem with Google Analytics on my site since I don't need an all-in-one marketing software for this site. I love the clean, easy-to-read reports that I receive from GoSquared on a daily/weekly/monthly basis. The graphs are easy to interpret and it pulls the …
Chose GoSquared
For realtime analytics, GoSquare is my go to pick since it does it really well and is very simple to use. The dashboard is also really great to show the team analytics of our website at a glance.
Chose GoSquared
Google Analytics is massively bloated and can be difficult to configure, navigate and understand. While GoSquared doesn't provide the feature set that Google Analytics does it focuses on providing the best experience for the features it does offer. If you just want to know who …
Chose GoSquared
I have evaluated other products but as GoSquared is presenting Live Data this really is most useful, I don't have much of a requirement to see what a potential customer did yesterday. I need to know what my potential customer sitting on the website right now is looking to …
Chose GoSquared
  • Gaug.es - Easy to read data, but pretty limited information.
  • Chartbeat - Too expensive for the number of websites we needed to track.
Chose GoSquared
As I said previously, I rather pay for a superb product than use a good free product. I think GoSquared beats Google Analytics on user-friendliness, usability, and UX. The team seems to not stand still and is always innovating, which I value, too.
Chose GoSquared
For simplicity & real-time data, GoSquared beats Google Analytics easily. However, for more complex analytics requirements, GoSquared simply doesn't support the vast array of reporting abilities which Google Analytics affords.
Chose GoSquared
It is easy, fast and real time. GoSquared does not need a rocket scientist to operate and understand. It shows what is happening on your sites now.
Chose GoSquared
I have used several analytics packages, including Clicky, Piwik and of course, Google Analytics. At the time when I used GoSquared, it had some unique features, but now the others have closed the gap in functionality, especially in allowing users to create widget based …
Smartlook
Chose Smartlook
I like it more in different aspects such as pricing, capabilities, UI, etc. When it comes to the pricing, I have been using it for many years, and always was easy to use and to see what was happening with conversions. It's the most undervaluable tool these days. When I was …
Chose Smartlook
FullStory is more complex, detailed, better-looking and way more expensive. Therefore I think it makes sense to start with Smartlook at least. FullStory also has yearly plans which is really annoying. Hotjar doesn't have browser error logging which is a huge disadvantage for …
Chose Smartlook
Smartlook is the better overall value of all the solutions we've tried. Hotjar was overpriced, Lucky Orange seems more like an experimental project than a full-fledged product and Mouselflow seems to have some problems dealing with some types of browsers that we did not …
Chose Smartlook
For me personally, I use Smartlook more for the debugging side of things, so I wish it had more debugging/error reporting features.
Chose Smartlook
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some …
Chose Smartlook
We use both intensively in our agency. Google Analytics is our first go-to analytics suite, but we often combine it with Smartlook to prove or disprove our hypotheses. Both our web design and marketing projects benefit greatly from this synergy. Google Analytics offers better …
Chose Smartlook
For me, Smartlook gathers everything a product designer or even a product manager needs. We have everything gathered in a single platform, and it's very powerful we can analyze everything we need. It's the only product where recordings are as well done. The UX/UI of the …
Chose Smartlook
Smartlook has all the features of the other products I have tried but was both simpler to use and cheaper.
Chose Smartlook
Smartlook seems smoother than Hotjar and it also offers more customizable options such as events and funnels.
Chose Smartlook
Compared to Hotjar, the first, and most important criteria for us is the performance impact on our customers. We've always had problems with Hotjar's rather resource-intensive script, which causes a noticeable degradation even on medium to high-performance client devices. In …
Chose Smartlook
Smartlook is better in tracking events, building advanced funnels, and filtering out the sessions than Hotjar. It's definitely cheaper and more user-friendly than Fullstory.
Chose Smartlook
Smartlook is far more cost-effective and simple to use for agencies with multiple clients than Hotjar, which targets the user companies more directly.
Chose Smartlook
So much simpler to the user and way more effective. The pricing for our requirement was also much better.
Chose Smartlook
The thing about Hotjar is they became too big too fast. They forgot what their product was all about and then started to charge an exorbitant amount for what is a glorified heat map. Smartlook has taken into account new features but always kept the essence of what they're …
Chose Smartlook
At my old company, we debated using FullStory, but I believe Smartlook was the better option financially.
Chose Smartlook
100% better. Microsoft had no support at all. They directed you to a forum where other users "could" assist, but there was no assistance.
Chose Smartlook
In terms of analytics, we are still using other products, which are more suited to our needs and more complex. In terms of user behavior and session recording, this is by far the best tool there is!
Best Alternatives
GoSquaredSmartlook
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Lucky Orange
Lucky Orange
Score 3.2 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 10.0 out of 10
Siteimprove
Siteimprove
Score 10.0 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoSquaredSmartlook
Likelihood to Recommend
9.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
7.7
(0 ratings)
8.9
(0 ratings)
Usability
7.3
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
8.6
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Configurability
-
(0 ratings)
8.2
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
GoSquaredSmartlook
Likelihood to Recommend
It works best for real time customer relations and monitoring. For historic data use it with another tool. Other than that it is an amazingly easy to use, and to set up tool. Once you start using it, you will never go back.
Read full review
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
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Pros
  • Support - These guys are super quick at getting back to you when you need help and always friendly
  • Live stats - GoSquared is addictive, it offers detailed information about visitors to your pages in realtime, you'll be watching the dashboard for hours!
  • Ease of use - From the guided setup to the usability of the dashboard GoSquared is really straightforward
Read full review
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
Read full review
Cons
  • CloudFlare integration is spotty - stats in Cloudflare (tracks also Javascript off visits) and GoSquared stats are often significantly at odds
  • Notifications don't seem to work very well
  • Dashboard likes to re-set itself even when it was arranged & saved previously
  • Weekly/ Monthly/ Yearly absolute numbers
Read full review
  • Events -- but I think this is something that we could improve ourselves in our system.
  • Create some suggestions for funnels and heatmaps.
  • Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
  • Send an e-mail with main insights.
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Likelihood to Renew
Not only does the GoSquared application work well, the GoSquared team is constantly making improvements. When I first started using GoSquared, they only offered daily reporting -- now they offer the weekly and monthly feature per popular request. I like that they are always updating the look and feel of the website and emails they send to maintain a modern look. GoSquared is easy to implement and easy to use!
Read full review
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
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Usability
GoSquared makes it easy to get started, providing everything you need to integrate the code into your site and start seeing and analyzing data
Read full review
Smartlook is very intuitive and simple for an average programmer (I don't know if it will be as simple for a normal user). We have never had to resort to looking for information on the web or ask for help for something we didn't understand or didn't work as expected.
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Support Rating
The GoSquared team has always gone above and beyond to create the best analytics platform and provide top notch
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I am always very happy when a company offers the option to use online chat, as I do not like to call customer support and writing an email is just too slow and cumbersome. I did not even expect a reply right away, yet it took the customer support team less than a minute to respond to my problem.
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Alternatives Considered
GoSquared suited us much better than the two alternatives that we evaluated. We were already an Intercom user but GoSqured suited our requirements much better. The look and feel of the product is a subjective topic but I personally felt that GS does a better job here. Also, I will recommend any potential customer of GS to check out Mixpanel as well, they have a very competent product and you can't go wrong with either of the options.
Read full review
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some custom dashboards.
Read full review
Return on Investment
  • GoSquared helps us to react quickly to high volumes of traffic, and allows us to identify very quickly how engaging our content is
  • Using browser specs helps us to ensure our websites are compatible with as many of our customers as possible, rather than relying on generic global stats
Read full review
  • We have increased the conversion rate from the beginning till now with 120%.
  • We redesigned our landing pages and decreased the bounce rate by 41%.
  • We rethinked and redesigned our menu structure and internal site linking to increase the time users spent on our site based on the data we got from Smartlook analysis.
Read full review
ScreenShots

GoSquared Screenshots

Screenshot of Now Dashboard. What's happening on your website right now – in real timeScreenshot of Trends Dashboard. The simple, curated real time analytics reporting dashboard.Screenshot of GoSquared Profiles. A true view of all of your leads browsing behaviour, from the moment they landed on your website.Screenshot of GoSquared Customer Data Hub. Segment your leads based on their web behaviour and trigger real time marketing automation.Screenshot of GoSquared. Capture more leads and communicate with site visitors with intelligent live chat.

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps