Hotjar vs. Smartlook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.3 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Smartlook
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
HotjarSmartlook
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
HotjarSmartlook
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual pricing.All Smartlook packages support both web and mobile app platforms.
More Pricing Information
Community Pulse
HotjarSmartlook
Considered Both Products
Hotjar
Chose Hotjar
Hotjar is the only tool like this that I've used. It is easy to use and beneficial. I would recommend it to anyone looking for this kind of tool.
Chose Hotjar
In my opinion, Hotjar is much easier to set up and use than Microsoft Clarity
Chose Hotjar
For surveys, I think Hotjar is better than Maze by a mile. The functionality is directly embedded in the SaaS or webapp which is a major plus.

Qualtrics is a survey powerhouse with many more functionalities for surveys as well as reports, but I think Hotjar has better UX and …
Chose Hotjar
Compared to Sprig and Usabilla, Hotjar has robust functionality. Again, as stated earlier, the ability to summarize rage clicks, trigger recordings for a/b experiments, and run intercept surveys on mobile is very useful. Hotjar is also noticeably more intuitive to use than …
Chose Hotjar
The fact that it has a trial period in which you can fully try each feature of the platform. The fact that is very intuitive for us to understand each feedback given by the users and to interpret how they move and what they observe on the pages we need to test.
Chose Hotjar
For us, Hotjar was really simple to implement and the user interface is really easy to use and get accustomed to. Some of the other products we evaluated didn't have as rich features and were way overpriced which made us choose Hotjar. Also, Hotjar allows you to capture …
Chose Hotjar
There was not something specific negative that we noticed in the other products, hotjar came in the discussion through a referral from one of our colleagues, was covering all the tickboxes that we had set and decided to move forwards with it
Chose Hotjar
Whatever software does, Hotjar does better. Integration and setup are really fast and you can have data to analyze in a few minutes. Also, the support team is very dedicated and there's a lot of documentation and examples you can follow.
Chose Hotjar
There are overlaps of a few features, but session recording is a unique feature of Hotjar.
Chose Hotjar
I have not used any other services and only used Hotjar so I cannot say how this service compares to others in their vertical. I have used Survey Monkey and I have found that their survey templates do not match that of Hotjar's. I also think that the reporting/tracking is more …
Chose Hotjar
Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The …
Chose Hotjar
Cmparing with other products in the same vertical, we found the UX UI for Hotjar the best. It is easier to integrate with and has lot many more features as compared to its nearest competitors. We fount the product to be robust and accurate with lot of customizable options to …
Chose Hotjar
I liked the Hotjar User interface a little more and it seemed a little bit easier to set up. For some users with just the basic needs smart look was overly complicated. whereas in Hotjar everything you need is in one simple easy-to-view dashboard. Also, it offered more free …
Chose Hotjar
I test drove Lucky Orange and decided to keep Hotjar as the UI is easier to use. The competitor had no compelling features vs the ones offered by Hotjar. I also found the standard sound effects in Lucky Orange very overbearing and obnoxious.
Chose Hotjar
Hotjar was relatively more known to the team and they had past experience as well with the tool which made the adoption relatively easier. As such we didn’t find a lot of difference between the two tools when it comes fulfilling our use cases so for us specifically both were …
Chose Hotjar
They have a user-friendly website and product and the accuracy of the feature and also more development feature
Chose Hotjar
We used different tools but Hotjar combines several functionalities in one tool. So we used and are still using SurveyMonkey for bigger Surveys but it's handy to also have a tool where we can create short single questions surveys. We selected Hotjar because it is a good …
Chose Hotjar
Hotjar is the full deal and provides fantastic functionality and options for me to track my users on my website. The other software is good but I personally feel Hotjar is the best for purposes. I know it’s a little pricey, but if you use it right, it will ultimately help you …
Chose Hotjar
HotJars UX is much better Crazy egg has a bit more capabilities I.E. A/B testing.
Chose Hotjar
Hotjar has more robust functionality than CrazyEgg. Optimizely is a little more advanced and more expensive than what we needed.
Chose Hotjar
Google Analytics is a much more robust platform than Hotjar, but works great as a complement to Google Analytics - in other words, it was a matter of choosing both, not either/or. While there are workarounds for them on Google Analytics, heatmaps and screen recordings are much …
Chose Hotjar
Hotjar is better at taking screenshots from landing pages which help us better visualize clicks, scroll and mouse movements. With Hotjar, we can better see what users are doing on our landing pages. This way you'll have a much more accurate picture of how people arrive at …
Chose Hotjar
I've really liked Hotjar for our web app and haven't had a need to look for other products. We've used Hotjar for three years and it gets us the answers we need for our web app UI changes or releases. I've really enjoyed using it.
Chose Hotjar
I just find Hotjar to be simpler, cleaner, easier, and more flexible. Lucky Orange was a tool that another client of my had installed and, while it 'worked' and did similar things, I found that Hotjar was simpler. I don't know if there are cost differences between the two …
Chose Hotjar
Mouseflow matches nearly every feature that Hotjar offers – although, they may work a little differently.
The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In …
Smartlook
Chose Smartlook
I like it more in different aspects such as pricing, capabilities, UI, etc. When it comes to the pricing, I have been using it for many years, and always was easy to use and to see what was happening with conversions. It's the most undervaluable tool these days. When I was …
Chose Smartlook
FullStory is more complex, detailed, better-looking and way more expensive. Therefore I think it makes sense to start with Smartlook at least. FullStory also has yearly plans which is really annoying. Hotjar doesn't have browser error logging which is a huge disadvantage for …
Chose Smartlook
Smartlook is the better overall value of all the solutions we've tried. Hotjar was overpriced, Lucky Orange seems more like an experimental project than a full-fledged product and Mouselflow seems to have some problems dealing with some types of browsers that we did not …
Chose Smartlook
For me personally, I use Smartlook more for the debugging side of things, so I wish it had more debugging/error reporting features.
Chose Smartlook
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some …
Chose Smartlook
We use both intensively in our agency. Google Analytics is our first go-to analytics suite, but we often combine it with Smartlook to prove or disprove our hypotheses. Both our web design and marketing projects benefit greatly from this synergy. Google Analytics offers better …
Chose Smartlook
For me, Smartlook gathers everything a product designer or even a product manager needs. We have everything gathered in a single platform, and it's very powerful we can analyze everything we need. It's the only product where recordings are as well done. The UX/UI of the …
Chose Smartlook
Smartlook has all the features of the other products I have tried but was both simpler to use and cheaper.
Chose Smartlook
Smartlook seems smoother than Hotjar and it also offers more customizable options such as events and funnels.
Chose Smartlook
Compared to Hotjar, the first, and most important criteria for us is the performance impact on our customers. We've always had problems with Hotjar's rather resource-intensive script, which causes a noticeable degradation even on medium to high-performance client devices. In …
Chose Smartlook
Smartlook is better in tracking events, building advanced funnels, and filtering out the sessions than Hotjar. It's definitely cheaper and more user-friendly than Fullstory.
Chose Smartlook
Smartlook is far more cost-effective and simple to use for agencies with multiple clients than Hotjar, which targets the user companies more directly.
Chose Smartlook
So much simpler to the user and way more effective. The pricing for our requirement was also much better.
Chose Smartlook
The thing about Hotjar is they became too big too fast. They forgot what their product was all about and then started to charge an exorbitant amount for what is a glorified heat map. Smartlook has taken into account new features but always kept the essence of what they're …
Chose Smartlook
At my old company, we debated using FullStory, but I believe Smartlook was the better option financially.
Chose Smartlook
100% better. Microsoft had no support at all. They directed you to a forum where other users "could" assist, but there was no assistance.
Chose Smartlook
In terms of analytics, we are still using other products, which are more suited to our needs and more complex. In terms of user behavior and session recording, this is by far the best tool there is!
Best Alternatives
HotjarSmartlook
Small Businesses
Smartlook
Smartlook
Score 8.2 out of 10
Lucky Orange
Lucky Orange
Score 3.2 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 10.0 out of 10
Siteimprove
Siteimprove
Score 10.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.3 out of 10
Contentsquare
Contentsquare
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarSmartlook
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
5.1
(0 ratings)
8.9
(0 ratings)
Usability
9.7
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
9.6
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Configurability
-
(0 ratings)
8.2
(0 ratings)
Ease of integration
9.0
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
HotjarSmartlook
Likelihood to Recommend
Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.
Read full review
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
Read full review
Pros
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Read full review
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
Read full review
Cons
  • The video recording feature is very slow to use. I know there is a very powerful process going on (saving your CSS and the DOM movements you make) but anyway it's slow to use.
  • Hotjar itself is heavy and has effects on your load times. This is a very important issue and I hope they're working on that.
  • Adding more segmentation would be nice. For example, being able to connect your API or more information to show relevant polls or feedback buttons to certain users. Aggregated info is hard to process.
Read full review
  • Events -- but I think this is something that we could improve ourselves in our system.
  • Create some suggestions for funnels and heatmaps.
  • Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
  • Send an e-mail with main insights.
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Likelihood to Renew
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
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Usability
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Smartlook is very intuitive and simple for an average programmer (I don't know if it will be as simple for a normal user). We have never had to resort to looking for information on the web or ask for help for something we didn't understand or didn't work as expected.
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Support Rating
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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I am always very happy when a company offers the option to use online chat, as I do not like to call customer support and writing an email is just too slow and cumbersome. I did not even expect a reply right away, yet it took the customer support team less than a minute to respond to my problem.
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Alternatives Considered
Compared to Sprig and Usabilla, Hotjar has robust functionality. Again, as stated earlier, the ability to summarize rage clicks, trigger recordings for a/b experiments, and run intercept surveys on mobile is very useful. Hotjar is also noticeably more intuitive to use than Usabilla, with a cleaner interface and navigation.
Read full review
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some custom dashboards.
Read full review
Return on Investment
  • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
  • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
  • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
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  • We have increased the conversion rate from the beginning till now with 120%.
  • We redesigned our landing pages and decreased the bounce rate by 41%.
  • We rethinked and redesigned our menu structure and internal site linking to increase the time users spent on our site based on the data we got from Smartlook analysis.
Read full review
ScreenShots

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps