Hotjar vs. Smartlook

Hotjar

347 Reviews and Ratings

Smartlook

301 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hotjar	Score8.3 out of 10	N/A	Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.	$39 per month 100 daily sessions
Smartlook	Score8.2 out of 10	Small Businesses (1-50 employees)	Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…	$55 per month 5000 sessions

Pricing

Hotjar

Smartlook

Hotjar Observe - Plus: $39
per month 100 daily sessions
Hotjar Ask - Plus: $59
per month 250 monthly responses
Hotjar Ask - Business: $79
per month Starting from 500 monthly responses
Hotjar Observe - Business: $99
per month Starting from 500 daily sessions
Hotjar Scale - Business: $213
per month Starting from 500 daily sessions
Hotjar Ask - Scale: Contact Sales
per month unlimited volume

Pro: $55
per month 5000 sessions
Free: Free forever
per month 3000 sessions
Enterprise: Custom pricing

Pricing Offerings
Hotjar	Smartlook
Free Trial
Yes	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	Yes

No setup fee

Optional

Discount available for annual pricing.

All Smartlook packages support both web and mobile app platforms.

Community Pulse
Key User Insights
	Hotjar	Smartlook
Considered Both Products	Contentsquare Verified User Chose Hotjar The fact that it has a trial period in which you can fully try each feature of the platform. The fact that is very intuitive for us to understand each feedback given by the users and to interpret how they move and what they observe on the pages we need to test. Incentivized Helpful? Leandro Chaves Desenvolvedor de software in Information Technology at Magicka Performance Digital (Computer Networking, 201-500 employees) Chose Hotjar Whatever software does, Hotjar does better. Integration and setup are really fast and you can have data to analyze in a few minutes. Also, the support team is very dedicated and there's a lot of documentation and examples you can follow. Incentivized Helpful? Verified User Chose Hotjar I liked the Hotjar User interface a little more and it seemed a little bit easier to set up. For some users with just the basic needs smart look was overly complicated. whereas in Hotjar everything you need is in one simple easy-to-view dashboard. Also, it offered more free … Incentivized Helpful? Duane Thompson Product Development Lead in Product Management at AT&T (Telecommunications, 10,001+ employees) Chose Hotjar It's nice to know what exactly your site visitors like and what they think. Hotjar is the best software in the industry for such purpose. It is so easy-to-use and combines user behavior analysis and customer feedback tools that help you make more effective strategies and … Incentivized Helpful?	Smartlook Francesco Tonti Development Director in Marketing at Udacity (Marketing and Advertising, 1-10 employees) Chose Smartlook I find that SmartLook has a simpler interface to use than Hotjar. Incentivized Helpful? Verified User Chose Smartlook FullStory is more complex, detailed, better-looking and way more expensive. Therefore I think it makes sense to start with Smartlook at least. FullStory also has yearly plans which is really annoying. Hotjar doesn't have browser error logging which is a huge disadvantage for … Incentivized Helpful? Verified User Chose Smartlook Smartlook is the better overall value of all the solutions we've tried. Hotjar was overpriced, Lucky Orange seems more like an experimental project than a full-fledged product and Mouselflow seems to have some problems dealing with some types of browsers that we did not … Incentivized Helpful? Verified User Chose Smartlook Compared to Hotjar, the first, and most important criteria for us is the performance impact on our customers. We've always had problems with Hotjar's rather resource-intensive script, which causes a noticeable degradation even on medium to high-performance client devices. In … Incentivized Helpful? Lauren Mazzio, Broadcasting Director Advertising and Marketing Partner at Kulaqua (Religious Institutions, 51-200 employees) Chose Smartlook We ended up going with a competitor that offered more features at a lesser price and we chose Hotjar. Hotjar's pricing has since gone up, but we are grandfathered in. Incentivized Helpful? Verified User Chose Smartlook Was a long time Hotjar user - but Smartlook's system is way slicker. Incentivized Helpful? Louis Schietekat Managing Director in Information Technology at IP Braai (Legal Services, 1-10 employees) Chose Smartlook Hotjar seemed to miss more users' recordings that Smartlook. I'm not exactly sure why but I suspect that Hotjar takes longer to start its recording and if a user closed the tab too quickly then Hotjar did not register a page visit at all. Smartlook catches many more users even … Incentivized Helpful? Verified User Chose Smartlook It is much easier to navigate than Hotjar. Incentivized Helpful? Verified User Chose Smartlook I tried out both Hotjar and Smartlook free trials, but I ended up using Smartlook for reasons I cannot recall now. It might have been a limitation I ran into with the free plan or just that Smartlook had a better user interface. I am very happy with Smartlook so long as it is … Incentivized Helpful? Verified User Chose Smartlook Smartlook has a great pricing platform and the free version gives many more features than Hotjar. Incentivized Helpful? Azad Habib Selvstændig iværksætter in Social Media at Lynpadden (Online Media, 1-10 employees) Chose Smartlook Smartlook has, in my opinion, a better setup and a more smooth design. Though, I am maybe saying this because I tried Smartlook first and liked it more. But the only reason why I tried Hotjar was because the files weren't loading correctly for me to see what my visitors were … Incentivized Helpful? Joseph Shapiro CEO (Chief Executive Officer) in Sales at Soundsmith AI (Computer Software, 1-10 employees) Chose Smartlook I like it more in different aspects such as pricing, capabilities, UI, etc. When it comes to the pricing, I have been using it for many years, and always was easy to use and to see what was happening with conversions. It's the most undervaluable tool these days. When I was … Incentivized Helpful? Sarah Bellaiche Product Design/Development Engineer in Product Management at Garantme (Insurance, 51-200 employees) Chose Smartlook For me, Smartlook gathers everything a product designer or even a product manager needs. We have everything gathered in a single platform, and it's very powerful we can analyze everything we need. It's the only product where recordings are as well done. The UX/UI of the … Incentivized Helpful? Verified User Chose Smartlook Thought it would be cheaper. Incentivized Helpful? Verified User Chose Smartlook This has a lot of features that other websites don't have, except they are the paid version. What I really like about the free version of Smartlook is their feature at the end, you can have a lot of things in terms of what's featured on your website. It’s ahead of other … Incentivized Helpful? Olivia Taylor Account Executive in Finance and Accounting at MDT Personnel (Staffing & Recruiting, 201-500 employees) Chose Smartlook Smartlook has all the outclass features to have on the platform for the websites to do exceptionally well digitally. Other than that, I have been using this platform for a very long time and it has been the best choice in handling analytics of websites. Another pro that I have … Incentivized Helpful? Penta Mauqa Growth Manager in Product Management at Mauqa Online (Consumer Services, 11-50 employees) Chose Smartlook None of the other session recording apps offer support for native Android or iOS apps. Incentivized Helpful? Nicolas PORTA Fondateur in Corporate at BoxEveryWhere.com - Trouve la BOX de CrossFIT Idéale ... Parmi +480 BOX en FRANCE (Sports, 1-10 employees) Chose Smartlook Smartlook has much more affordable prices. Incentivized Helpful? Verified User Chose Smartlook Smartlook used to be a "young brother" of these two competitors, but now it might even be better than them. You have to try for yourself. All of these products have some pros and some cons. Incentivized Helpful? Michael Forte Director in Marketing at Suffolk County Community College (Education Management, 1001-5000 employees) Chose Smartlook I think Smartlook is better. It seems to have more features and didn't have any bugs. Incentivized Helpful? Verified User Chose Smartlook We're going for Smartlook for its ability to tie recorded users with your own user database. This is invaluable when trying to monitor important user interaction, and helps when diagnosing issues raised by these users. Incentivized Helpful? Verified User Chose Smartlook I'd rather use them, which I do. There are many alternatives on the market which do just that, so it's all about the experience working with the tool or a company. Smartlook does have a few useful features, and their VC-funded email marketing make them seem nice. But don't fall … Incentivized Helpful? Juan Trenado Tello Ceo & webmaster on mamyka.es in Social Media (Marketing and Advertising, 1-10 employees) Chose Smartlook So far there is no other platform like this that has everything integrated into the same site from heatmaps, real-time recordings and question forms to the customer to know what they think... Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

User Ratings
	Hotjar	Smartlook
Likelihood to Recommend	10.0 (104 ratings)	9.0 (141 ratings)
Likelihood to Renew	5.1 (2 ratings)	8.9 (4 ratings)
Usability	9.7 (6 ratings)	10.0 (75 ratings)
Availability	- (0 ratings)	9.1 (1 ratings)
Performance	- (0 ratings)	8.2 (1 ratings)
Support Rating	9.6 (4 ratings)	10.0 (107 ratings)
Implementation Rating	- (0 ratings)	7.3 (1 ratings)
Configurability	- (0 ratings)	8.2 (2 ratings)
Ease of integration	9.0 (1 ratings)	9.1 (1 ratings)
Product Scalability	- (0 ratings)	8.2 (1 ratings)
Vendor post-sale	- (0 ratings)	9.1 (1 ratings)
Vendor pre-sale	- (0 ratings)	9.1 (1 ratings)