Sprinklr Insights vs. Tracx

Sprinklr Insights

Sprinklr Insights

77 Reviews and Ratings

Tracx

Tracx

19 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Sprinklr Insights	Score 9.8 out of 10	N/A	Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.	N/A
Tracx	Score 7.0 out of 10	Enterprise companies (1,001+ employees)	Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…	N/A

Pricing

Sprinklr Insights

Tracx

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Sprinklr Insights	Tracx
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Sprinklr Insights	Tracx
Considered Both Products	Sprinklr Insights PA Pravin Angane Senior Analyst Chose Sprinklr Insights They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or … Incentivized Helpful? Chinmay Rautmare Social Media Marketing Intern Chose Sprinklr Insights I think the Sprinklr user interface is simpler than Brandwatch. The knowledge portal helps immensely to find out solutions. I really like the fact that there are many options available on Sprinklr to play around with and experiment with. Such a trial and error approach provides … Incentivized Helpful? Rahul Raju Subject Matter Expert Chose Sprinklr Insights Sprinklr is the best tool to analyse and understand the progress of your business Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights 360dialog WhatsApp Business API Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights The ability to create, visualise, and analyse the effects of digital advertising and social media marketing initiatives has been a highlight for me. Customer service was a breeze to work with, and it helped me to be more productive. It maintains note of every interaction. It … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights We previously used Khoros Lithium and had way less reporting opportunities and a less advanced language recognition feature. User settings and routing has been more difficult to build and it was less user-friendly. In regards to reporting, Sprinklr provides way more options … Incentivized Helpful? Jean-Stéphane Bou Global Head of Social Media Chose Sprinklr Insights Sprinklr Social Engagement & Sales Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights We selected all 3: Modern Advertising, Modern Engagement and Modern Research as all these combined answer our needs best Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights Sprinklr provides more features and capabilities than 95% of these other products. For an enterprise, Sprinklr gives the ability to continue to grow without sacrificing much in terms of functionality. We only use a fraction of the Sprinklr platform, but that piece is better and … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights Sprinklr is the best platform I've used. It's the most reliable, and presents endless insights that help towards our company success & understanding. The other platforms are not as advanced & do not provide us with all the tools, information & numbers needed. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights Sprout Social is on its way to being a competitor, but Sprinklr reports are just so much easier to customize, which is imperative for our reports -- especially when it comes to Sentiment and overall accuracy of the volumes we take in. SS's UI is great for accessibility, but … Incentivized Helpful? Vikash Singh (Agency Ace of the Year) Deputy Manager Chose Sprinklr Insights I strongly believe the main reason for selecting Sprinklr Modern Research was their customer support and enablement team who are able to solve any query. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights Haven't used other tools, have started with Sprinklr Research Incentivized Helpful? Jenna Carpentier Senior Marketing Specialist Chose Sprinklr Insights While I wasn't involved in the selection process, I believe the main reason Sprinklr Modern Research was chosen as our social listening platform was that we were already using Sprinklr as our social scheduling tool. This way, we would have all of our social tools under one … Incentivized Helpful? Daniel Cooper Digital Marketing Specialist Chose Sprinklr Insights Gives our teams a quick and easy way to analyze AI-enriched historical data and key insights across social and digital sources. Works best in collecting data across multiple digital channels and leverages it to drive creativity, efficiency, growth and competitive advantages. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights Very similar offerings, the decision was largely made on price and perceived levels of customer service on top, together with some testing of the UX. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Insights I was not directly involved in the process of reviewing system options, but have found that Sprinklr meets the needs of our different departments that use it and makes it easy for all to collect, interpret, and share data within one system, even though they have different areas … Incentivized Helpful?	Tracx Joelle Chiasson Social Media Intern Chose Tracx Tracx is the only product of this nature that I have been exposed to. Incentivized Helpful? Bryan Nye Social Media Analyst Chose Tracx I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time. Incentivized Helpful? MacKenzie Teskey Associate Community Manager Chose Tracx Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. … Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader … Incentivized Helpful? Alexander Liss VP, Director of Analytics Chose Tracx Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency. Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they … Incentivized Helpful? Kelley McLees Senior Digital Account Manager Chose Tracx We loved Tracx and loved the customer service! We will join Tracx once they add the features we need. Incentivized Helpful? Lynzee Jablonka Digital Account Manager Chose Tracx Nuvi did not deliver on what they said they could do. Tracx came to our rescue. Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function. Incentivized Helpful?

Best Alternatives
	Sprinklr Insights	Tracx
Small Businesses	Agency Analytics Score 9.9 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Echobox Social Score 9.7 out of 10	Echobox Social Score 9.7 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Sprinklr Insights	Tracx
Likelihood to Recommend	8.1 (0 ratings)	9.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	8.3 (0 ratings)
Usability	8.2 (0 ratings)	- (0 ratings)
Support Rating	7.4 (0 ratings)	- (0 ratings)
Vendor post-sale	9.1 (0 ratings)	- (0 ratings)
Vendor pre-sale	4.5 (0 ratings)	- (0 ratings)

User Testimonials
	Sprinklr Insights	Tracx
Likelihood to Recommend	For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation. Incentivized Verified User Anonymous Read full review	I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live. Incentivized Joelle Chiasson Social Media Intern Read full review
Pros	Product Insight — Being able to add in our products so we can have positive and negative insights. Community Insights — We were able to watch out community and see what they were talking about. Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet. Incentivized Brittnee Miller Social Media Manager Read full review	Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages. Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post. Incentivized Verified User Anonymous Read full review
Cons	More sources! I'm waiting to be able to listen to Tiktok specifically Needs the ability to listen to responses around a particular post via url Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick Incentivized Verified User Anonymous Read full review	Non-intuitive ways of classifying data (posts, interactions, mentions, etc) Different way of using Boolean operators than other platforms Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times Incentivized Alexander Liss VP, Director of Analytics Read full review
Likelihood to Renew	No answers on this topic	Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance. Incentivized Verified User Anonymous Read full review
Usability	Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition. Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users. Incentivized Verified User Anonymous Read full review	Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent Incentivized Verified User Anonymous Read full review
Return on Investment	Negative impact: due to many issues with social media accounts being disconnected we've been losing a lot of time trying to fix that with the support team. The issue persists despite our efforts and every week there are several SM accounts that are being disconnected from Sprinklr Positive impact: improved analytical insight Incentivized Verified User Anonymous Read full review	Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content. It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform. Incentivized MacKenzie Teskey Associate Community Manager Read full review
ScreenShots		Tracx Screenshots