Mailjet vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailjet
Score 9.0 out of 10
N/A
Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…
$17
per month
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$11
per month
Pricing
MailjetVerticalResponse
Editions & Modules
Essential
$17
per month
Premium
$27
per month
Free
Free
Enterprise
Custom Pricing
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
MailjetVerticalResponse
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Essentials plan contains Mailjet’s core feature. Premium includes advanced features to leverage email strategy. A discount is available for annual billing.
More Pricing Information
Community Pulse
MailjetVerticalResponse
Considered Both Products
Mailjet
Chose Mailjet
Much cheaper than Marketo and Pardot. And better security ratings than Campaign Monitor. I can't evaluate the integration with Salesforce; we use list management in Mailjet directly. I have been working with Marketo, Pardot, and Mailjet in the past. Mailjet's key difference is …
Chose Mailjet
To date we haven't used MailGun for all that long so I cannot comment just yet
Chose Mailjet
At first I thought Mailjet is cheap in price. But finally, the lacking of support makes it worth not a penny.
Chose Mailjet
The only real incentive to use Mailjet over Mailchimp is the price. They offer a better priced solution. A large email list can be very expensive but with Mailjet it was affordable. Only not worth the customer service lack that comes along with it.
Chose Mailjet
Mailjet was much easier to set up, and much more affordable for us than other solutions we evaluated, such as SendGrid. SendGrid may be better suited for organizations with larger volumes or more technical staff, but for us, Mailjet was a superior solution at this time. We also …
Chose Mailjet
Mautic is a more sophisticated application than Mailjet, but it's also way harder to setup. It connects with existing contact forms, which Mailjet doesn't, but then again Mautic is way more expensive. Aweber stinks in my opinion. I found it difficult to use, expensive and …
Chose Mailjet
Mailjet is just pretty straightforward there is no more "rocket science" needed to create/design templates for general marketing campaigns or for automation campaigns. For general campaigns, it can be compared with Mailchimp or Active, and yes maybe in my particular opinion …
Chose Mailjet
The pricing is very competitive and the fact that the database filters are not very strict makes life easy for small and medium business owners to reach out to current clients as well as prospective clients for business purposes and lead following. Mailchimp had too many …
Chose Mailjet
I find Mailjet much more user-friendly than Mailchimp. It is simpler to enter new contacts that I have made into the system. Entering graphics and plugging in text with cut and paste from another application works much better and maintains a good format. Mailjet is just much …
Chose Mailjet
I have used Mailchimp, Constant Contact, and a few others. To be honest, I prefer the Mailchimp platform, BUT where Mailjet outdoes all of the competition is in the quantity of emails sent. They deliver where others don't, including with the ease of reviewing their "Reports". …
Chose Mailjet
Hubspot mail is very clunky. Definitely not focused on mail as a core competency. Just not as built up and not equipped to mail in these volumes. Mailchimp feels and works more like a tool for smaller brands. Maybe they have a different enterprise tour but it didn't feel bent …
Chose Mailjet
The free version offers more flexibility, and the interface is easier to navigate. Unlike competitors, Mailjet immediately offers an ability to add alternative text when adding an image to a campaign, which is required for our organization to meet ADA compliance. Great preview …
Chose Mailjet
Its email layout are very well designed for my products. They are very much relate-able. So I always prefer to use it for building customer relationship even after our sales process. My CRM team utilize this software effectively for proper communication with our clients. My …
VerticalResponse
Chose VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform …
Chose VerticalResponse
Vertical Response is most akin to Constant Contact. No frills, agile, easy to use. The one advantage that it has over Constant Contact is that you don't need to be locked into a month-to-month plan, which is what I needed. Salesforce and HubSpot aren't fair comparisons--these …
Chose VerticalResponse
This was the first bulk emailing system that I tried. I looked into Constant Contact.
Chose VerticalResponse
I think Vertical Response is a lot more user-friendly than Constant Contact and allows for more features that constant contact does not. I like the email WYSIWYG feature better on here and it allows us to preview our emails before we send them out to our entire customer base.
Chose VerticalResponse
Vertical Response was already in use when I joined the organization. It was selected for affordability. In comparison to other email marketing platforms, it was harder to use for an end user, but we were able to hire a developer to create some custom templates, and that worked …
Chose VerticalResponse
Pardot is a good tool but with the cost you will get a better value from Vertical Response and easier design capabilities. MailChimp is a widely used tool but I found the list segmentation and general template at Vertical Response to be better.
Chose VerticalResponse
I am a true believer in Vertical Response. So much so, that this is the first and only software I have used for this type of marketing. When this program was first launched it was a godsend - truly innovative for its time. And in the years since, I have continued to implement …
Chose VerticalResponse
VR, MailChimp and Constant Contact all provide similar experience and provide the same function. I use many different tools.
Chose VerticalResponse
Marketo covered more scope than we needed at the time.
Chose VerticalResponse
ExactTarget, MailChimp. I liked VerticalResponse's integration with Salesforce. We used MailChimp before and it says on their website they have integration with Salesforce, but we were never able to find it on the Force.com website.

For ExactTarget, we used that in the past and …
Chose VerticalResponse
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
Features
MailjetVerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailjet
8.3
Ratings
4% above category average
VerticalResponse
9.9
Ratings
22% above category average
WYSIWYG email editor10.00 Ratings10.00 Ratings
Dynamic content6.00 Ratings10.00 Ratings
A/B testing5.00 Ratings10.00 Ratings
Mobile optimization10.00 Ratings10.00 Ratings
Email deliverability reporting10.00 Ratings10.00 Ratings
List management9.00 Ratings10.00 Ratings
Ability to test dynamic content00 Ratings10.00 Ratings
Landing pages00 Ratings10.00 Ratings
Triggered drip sequences00 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailjet
10.0
Ratings
26% above category average
VerticalResponse
10.0
Ratings
26% above category average
Dashboards10.00 Ratings10.00 Ratings
Standard reports10.00 Ratings10.00 Ratings
Custom reports00 Ratings10.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mailjet
-
Ratings
VerticalResponse
10.0
Ratings
22% above category average
URL Validation00 Ratings10.00 Ratings
Link Tracking00 Ratings10.00 Ratings
Image Validation00 Ratings10.00 Ratings
Inbox Display00 Ratings10.00 Ratings
Email Accessibility Tools00 Ratings10.00 Ratings
Spelling and Grammar Check00 Ratings10.00 Ratings
Spam Testing00 Ratings10.00 Ratings
Email Previews00 Ratings10.00 Ratings
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Score 10.0 out of 10
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User Ratings
MailjetVerticalResponse
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
MailjetVerticalResponse
Likelihood to Recommend
I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

So, please DO NOT buy it, consider others.
Read full review
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
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Pros
  • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
  • Mailjet is good at getting emails out in a timely fashion.
  • Mailjet is really cost-effective compared to their competitors for what all you get.
Read full review
  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Read full review
Cons
  • They don't have any mobile application of it. This is the major drawback of this software.
  • Their support facility takes longer time to resolve issues. They should have instant chat option also for quick solutions.
  • Post campaign reporting functionality could be more diversified. It seems basic only.
Read full review
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
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Likelihood to Renew
No answers on this topic
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review
Usability
No answers on this topic
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability
No answers on this topic
Never had an issue with uptime
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Performance
No answers on this topic
No issues
Read full review
Support Rating
No answers on this topic
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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Online Training
No answers on this topic
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating
No answers on this topic
Salesforce integration never worked right. We had to abandon.
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Alternatives Considered
The only real incentive to use Mailjet over Mailchimp is the price. They offer a better priced solution. A large email list can be very expensive but with Mailjet it was affordable. Only not worth the customer service lack that comes along with it
Read full review
I am a true believer in Vertical Response. So much so, that this is the first and only software I have used for this type of marketing. When this program was first launched it was a godsend - truly innovative for its time. And in the years since, I have continued to implement this software at three other winery properties because there is nothing else I want to use
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Return on Investment
  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
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  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
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ScreenShots

Mailjet Screenshots

Screenshot of Passport, which is Mailjet’s email editor used to create responsive emails and collaborate in real-time with other users inside the builder.Screenshot of the real-time collaboration tool.Screenshot of the statistics dashboard used to track campaign performance.Screenshot of an example of emails sent via SMTP relay or Send API.Screenshot of the drag-and-drop email automations builder