Vidyard and Vimeo are both video platforms for business. Vidyard is a specialized video marketing platform built to deliver video marketing campaigns while Vimeo is a video platform built to host high-quality videos for marketing or internal training purposes. While the tools have slightly different purposes, they are both used by many businesses for video hosting. Both Vimeo and Vidyard are used by businesses of all sizes, and both are slightly more popular with mid-sized businesses.
Features
Both Vimeo and Vidyard offer video hosting and analytics features, but since they are were designed with slightly different purposes in mind they each have several features that set them apart.
Vidyard includes marketing tools to help businesses create and schedule video marketing campaigns. Using Vidyard, marketing teams can create branded videos and embed them in emails or websites so users can view them without clicking a link or downloading a file. Additionally, Vidyard provides analytics tools that track user behavior so marketing teams know who to follow up with. Vidyard also has integrations with email applications and provides a Google Chrome extension for creating marketing videos on the fly.
Vimeo provides a large amount of storage with each of their plans, allowing users to host many videos at once, though there is a weekly limit on uploads. Vimeo also includes in-video CTAs, custom branded video players, and playlists businesses can use to group related video content. Vimeo also has integrations with popular marketing software at most price points.
Limitations
Though both Vimeo and Vidyard have robust features for hosting videos, they also have some limitations that are important to consider.
Vimeo has some analytics features, but doesn’t have the detailed user tracking or campaign analytics features that Vidyard offers. Additionally, Vimeo has limits on the amount of data that can be uploaded per week, so businesses that generate a lot of content may be limited. Vimeo also has limited native integrations, though it does offer some through Zapier.
Vidyard has limitations on the amount of videos that can be embedded at most price points. For businesses that want to keep old videos active while producing new ones, Vimeo may be a more affordable option with it’s less limited storage. Additionally, Vidyard’s video player isn’t as highly customizable as Vimeo’s, so businesses with complex branding needs may consider other options.
Pricing
Both Vimeo and Vidyard include a free version, but they have limitations that make them limited for businesses. Vimeo’s free accounts can’t be used commercially, and Vidyard only allows for 5 hosted videos at a time for free users. These free versions can still be useful for trialing the programs you are considering before buying.
Vimeo offers three tiers of pricing. Vimeo Pro costs $20.00 per month and provides access to 20GB of video upload per week and three users. The next tier, Vimeo Business costs $50.00 per month and provides integrations, ten users, and unlimited weekly uploads up to a total storage of 5TB. Lastly, Vimeo Premium costs $75.00 per month and includes unlimited live streaming and 7TB of total video storage.
Vidyard’s Pro package costs $15.00 per month and includes unlimited video uploads, though only 20 can be embedded at once. The Starter package costs $150.00 per month and includes video analytics, social media syncing, and a more customizable video player. The Plus package costs $850.00 per month and includes A/B testing for thumbnails, SEO features, and advanced analytics. Vidyard also offers custom pricing for enterprises that have unique needs not included in the other packages.
