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Google Analytics vs. VWO

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Google Analytics

3,824 Reviews and Ratings

VWO

195 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    		N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    VWO

    Score7.7 out of 10
    		N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    Google AnalyticsVWO
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    Google AnalyticsVWO
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsVWO
    Considered Both Products
    Google
    No answer on this topic
    Wingify Pvt Ltd
    Verified User
    Chose VWO
    VWO is much better than others at providing an easy way to run tests and gather data, but we do currently supplement it with Hotjar for better heatmap tracking and detailed visitor tracking. We also use Google Analytics for general traffic sourcing and behavior, as well as …
    Incentivized
    Verified User
    Chose VWO
    VWO is much more flexible, more affordable, and is easier to implement. We also appreciate how responsive and helpful VWO customer service is.
    Incentivized
    Verified User
    Chose VWO
    We evaluated Optimizely, but for our specific needs VWO fared better, so we chose that.
    Incentivized
    Dominic Walker
    Trainee Marketing Manager in Marketing at Redrow Homes (Construction, 1001-5000 employees)
    Chose VWO
    We use VWO not in competition with, but alongside other tools, as we believe a mixture is the best recipe for success. Hotjar is a slightly different offering and has some very strong heatmap/ journey mapping capabilities. We tend to use it for that, with the insight feeding …
    Incentivized
    Verified User
    Chose VWO
    VWO has worse usability and isn't as flexible as the other platforms. Also, the insight that Qubit and Optimizely generates is actually accurate and can be used compared to the reports that VWO provide.
    Incentivized
    Brian Toomey
    CEO & Founder in Marketing at JB Web Analytics (Computer Software, 1-10 employees)
    Chose VWO
    Other options seemed too pricey or too dependent on normal development workflows.
    Incentivized
    Megan Lattanzi
    Web Developer in Information Technology at Weekends Only Furniture & Mattress (Retail, 201-500 employees)
    Chose VWO
    I was not involved in Optimizely, nor did we implement it outside a free trial I believe, but VWO seemed to do generally the same things with a lower cost, though I could be mistaken.

    I have used Qualtrics in the past. It is very good for survey creation and logic. I know some …
    Incentivized
    Verified User
    Chose VWO
    We enjoy being able to pause and edit tests whenever we want. There are also a lot of additional functionalities on VWO, like recordings.
    Incentivized
    Verified User
    Chose VWO
    VWO is way more comprehensive and powerful. We selected VWO because of multiple factors including pricing, capabilities, and last but not least, support. It's quite important to be able to liaise with the platform when building tests.
    Incentivized
    Verified User
    Chose VWO
    VWO is a good compliment to GA and Hotjar but it's expensive. Hotjar has a lot of really good analysis features for a very, very reasonable price. GA is free but comes with a high operational cost and learning curve. GA and its suite of tools is improving but I don't have …
    Incentivized
    Marijn Tijhuis
    Senior Conversie specialist in Marketing at BCC Elektro-speciaalzaken BV (Retail, 1001-5000 employees)
    Chose VWO
    VWO is much cheaper than Optimizely, while most of the features offered are similar.
    Incentivized
    Verified User
    Chose VWO
    At the time we made the decision, these tools didn't allow for AB testing or at least a more built out infrastructure for implementing the testing. They allow us to analyze data though.
    Incentivized
    Verified User
    Chose VWO
    I wanted to select Google Optimize. I used Analytics, Ads and Tag Manager, but they are different from VWO. Google Optimize is quite comparable. As you can do A/B-tests as well. You are only limited to a few test at the same time. And it is not possible to make heat maps. That …
    Incentivized
    Verified User
    Chose VWO
    The user experience was quite similar at least on that level we were and are using these kind of products. We decided to stick with VWO because of a more attractive pricing, the ease of use of the WYSIWYG editor and the user segmentation.
    Incentivized
    Verified User
    Chose VWO
    I had not used any other testing tools prior to using VWO, but I was able to learn how to use VWO relatively quickly.
    Incentivized
    Dobs Totev
    Lead UI/UX Designer (Remote) in Marketing at Contiki Holidays (Leisure, Travel & Tourism, 11-50 employees)
    Chose VWO
    We chose VWO because it combines all the features that we need in one. All of the other products we have looked at have been missing something.
    Incentivized
    kate ambrose
    Ecommerce Manager in Marketing at Contour Products, Inc. (Consumer Goods, 11-50 employees)
    Chose VWO
    VWO is a very simplistic and sleek platform. Even those without previous experience can really set up any test and implement any changes. VWO is definitely the easiest to use.
    Incentivized
    Verified User
    Chose VWO
    VWO is more of an entry level tool, unless you purchase the enterprise solution, which includes a lot of additional features including IP targeting, custom attributes and segmentation (which allows you to filter results by a referrer URL, if a visitor clicked on a specific …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsVWO
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and VWO
    Feature
    Google Analytics
    8.2
    2 Ratings
    VWO
    -
    Ratings
    Lead Conversion Tracking7.52 Ratings00 Ratings
    Bounce Rate Measurement8.52 Ratings00 Ratings
    Device and Browser Reporting8.52 Ratings00 Ratings
    Pageview Tracking8.02 Ratings00 Ratings
    Event Tracking7.02 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking8.02 Ratings00 Ratings
    Customizable Dashboards8.52 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Analytics and VWO
    Feature
    Google Analytics
    -
    Ratings
    VWO
    7.5
    11 Ratings
    a/b experiment testing00 Ratings8.21 Ratings
    Split URL testing00 Ratings9.11 Ratings
    Multivariate testing00 Ratings8.011 Ratings
    Multi-page/funnel testing00 Ratings6.41 Ratings
    Cross-browser testing00 Ratings8.21 Ratings
    Test significance00 Ratings7.31 Ratings
    Visual / WYSIWYG editor00 Ratings7.31 Ratings
    Advanced code editor00 Ratings9.11 Ratings
    Visitor recordings00 Ratings6.41 Ratings
    Preview mode00 Ratings6.41 Ratings
    Test duration calculator00 Ratings6.41 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Analytics and VWO
    Feature
    Google Analytics
    -
    Ratings
    VWO
    8.2
    1 Ratings
    Standard visitor segmentation00 Ratings9.11 Ratings
    Behavioral visitor segmentation00 Ratings7.31 Ratings
    Traffic allocation control00 Ratings9.11 Ratings
    Website personalization00 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Analytics and VWO
    Feature
    Google Analytics
    -
    Ratings
    VWO
    7.0
    1 Ratings
    Heatmap tool00 Ratings6.41 Ratings
    Click analytics00 Ratings6.41 Ratings
    Scroll maps00 Ratings6.41 Ratings
    Conversion tracking00 Ratings8.21 Ratings
    Goal tracking00 Ratings8.21 Ratings
    Test reporting00 Ratings7.31 Ratings
    Results segmentation00 Ratings5.51 Ratings
    Experiments results dashboard00 Ratings8.21 Ratings
    User Ratings
    Google AnalyticsVWO
    Likelihood to Recommend
    8.3
    (185 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.7
    (20 ratings)
    Usability
    7.5
    (10 ratings)
    8.7
    (5 ratings)
    Availability
    10.0
    (4 ratings)
    9.1
    (3 ratings)
    Performance
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.1
    (4 ratings)
    Online Training
    10.0
    (2 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.1
    (3 ratings)
    Configurability
    6.0
    (2 ratings)
    8.2
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    3.6
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.2
    (1 ratings)