Coremetrics / IBM Digital Analytics (discontinued) vs. Webtrends Analytics

IBM Digital Analytics is typically a choice driven by CMS and pricing decisions. In terms of stand alone considerations:

Adobe Analytics typically wins on flexibility (aka ability to customize the system to your particular business)

Webtrends and Omniture were on the shortlist. Webtrends tagging implementation seemed a little less flexible than Omniture and Coremetrics. When it finally came down to pricing and desired features, Omniture and Coremetrics were not significantly different, so we based the …

Omniture and Webtrends were also considered. When business needs are met by both Coremetrics and Omniture, the latter tends to be more expensive. Webtrends is often a good choice when server logs are also used with page tags. Server logs is an older technology which tends to …