Airtable vs. Wrike

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 9.0 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$24
per month per user
Wrike
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
$0
per month per user
Pricing
AirtableWrike
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
Wrike Free
$0
per month per user
Wrike Team
$10
per month (billed annually) per user (2-15 users)
Wrike Business
$25
per month (billed annually) per user (5-200 users)
Wrike Enterprise
Request a quote
per month per user
Pinnacle
Request a quote
per month per user
Offerings
Pricing Offerings
AirtableWrike
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsEvery premium plan begins with a 14-day trial period.
More Pricing Information
Community Pulse
AirtableWrike
Considered Both Products
Airtable
Chose Airtable
Airtable is the best for structuring, automating and interacting with data, but only for internal use. For public-facing needs, other apps are required for their support of custom domains and styling.
Chose Airtable
Airtable is far more sophisticated than Sheets or Excel in terms of its functions. The interface is also much easier on the eyes. People are less familiar with it and there is a bit of a learning curve, but overall, Airtable empowers us to do more and to better understand our …
Chose Airtable
Airtable is more presentable and fluid both in terms of project management and scheduling :)
Chose Airtable
I think it's way more robust than google sheets.
Chose Airtable
Airtable is the most user-friendly and adaptive. It's UX/UI is the most aesthetically pleasing (which matters a lot if its what you're staring at every day), and the customizability of having different views and perspectives of the same record is extremely helpful.

It's also a …
Chose Airtable
It is not comparable because we use it as a bridge those tools and our platform. So, in our use case, Airtable works more as a connector between the different tools we use and as a complement to eliminate repeated tasks trough automation. We are also exploring the possibility …
Chose Airtable
AirTable does a great job at Project Management. You can easily create tasks and set up reminders, including automated reminder emails, when deadlines draw near. You can group the tasks and can also group tasks in a variety of ways (not started, pending, completed or …
Chose Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
Chose Airtable
There's a saying that spreadsheets were never meant to be databases, and Airtable provides the missing piece for nontechnical users who need to hear that saying. It's more performant and provides more custom view options, for example, than Excel or Google Sheets.

Retool …
Chose Airtable
Salesforce Lightning Platform, Salesforce Marketing Cloud and Adobe Marketo Engage
Chose Airtable
Airtable is as powerful, if not more than these competitors. It has a simple interface like Asana or Trello but has robust data functions and tracking of Jira or ShotGrid (now called Flow). While I haven't found it as profoundly integrated as Jira, Airtable feels much more …
Chose Airtable
While a very capable tool, Smartsheet ultimately didn't provide the ease of use we required for our scenario. Monday was a great tool that felt very similar to Airtable, except its mobile app actually lead to some mismatched information and difficult use in time-sensitive …
Chose Airtable
Most comparable to Monday.com. Great, easy-to-use tool.
Chose Airtable
I have tried Trello, Monday.com, Meister Task, and even Google Sheets. They are all great and solid applications. Some even have really nice user interfaces. However, none of them have met my primary need of being able to view my current projects and associated deadlines at a …
Chose Airtable
Airtable is:
  • More customizable.
  • Simpler to use than Excel or Sheets—you don't need to write formulas
Chose Airtable
Airtable is a great collaboration tool, Its kanban boards facilitate me to add a texture to my projects. There is so much to talk
Chose Airtable
Airtable is so far the best project management tool I've used so far—it is way more visually appealing to the eye and offers the most customizations.
Chose Airtable
Airtable exceeds all competitors I’ve seen. The feature set is full and only growing. The UI is intuitive for non-tech employees. Any competitors that match Airtable are really operating in a different space. Airtable is the industry leader in this category. Period.
Chose Airtable
Asana is a great piece of software but it ultimately had too many features and offerings. Our main focus was having a 'smartsheet' that easily allowed for collaboration at a very affordable price. Airtable was the best fit for what we were looking for at the time. If we ever …
Chose Airtable
We have tried to use smart-sheet before but it is nowhere as good as Airtable. The user interface with Airtable is much better and it also has much more functionality.
Chose Airtable
The only similar thing that I have used is Google Sheets, and Airtable is much better than this as it provides way more abilities and creation of automation.
Wrike
Chose Wrike
I think Wrike is comparable against these competitors - it reminds me of Trello the most in terms of interface. I did not personally select Wrike, I am a user, not the purchase decision maker.
Chose Wrike
I like Wrike best. I liked Asana, but I think it got too pricey for the features that we wanted out of it. Notion was fine, but I think its ability to integrate with the rest of our tech stack proved difficult. Trello was fine, it was early in my career and I remember its ease …
Chose Wrike
I'm in the process of evaluating ClickUp, and so far, it seems far more robust in the areas that matter (integrations, automation, speed, ease of use) where it could apply to small and medium orgs. I have another call with ClickUp and if their pricing holds, we may end up …
Chose Wrike
Jira is really geared towards IT organizations. It is far more complex to use so it has a steeper learning curve, but once you get the hang of it, it does have more customization capabilities and it offers more functionalities, such as extra fields, types of graphs, etc.... …
Chose Wrike
Wrike provides multiple use cases on managing workflow through the various range of functionalities provided. Trello more so provides a straight forward way to obtain a full scope view of projects, but Wrike is more comprehensive in managing all stages.
Chose Wrike
Wrike is definitely easier to use and easier to teach team members to use
Chose Wrike
We use both Wrike and Smartsheet to satisfy our necessities. Smartsheet gives us a platform to input more information, while in Wrike we stablish contact with our customers for proofing before product development; information that goes directly into our Smartsheet once the …
Chose Wrike
differnt platform and different user features
Chose Wrike
ClickUp and Wrike look very different - when I think of Wrike, I think of larger tasks, but ClickUp I used for smaller lists & used the calendar view more.
Chose Wrike
The visuals are appealing and make it user friendly. It is similar to adobe programs with functionality for approval and editing of documents.
Chose Wrike
Great for large project and/or complex projects. However there can be a learning curve. I would possibly choose a different platform if I am working with non-techy team members.
Chose Wrike
Wrike is better than both as it allows for greater visibility and is more similar to an excel based system, which i think has a much better initial understanding of all users.
Chose Wrike
Very similar. Our global team used Wrike when we merged so we all moved to the same platform
Chose Wrike
Wrike has been a helpful benchmark of industry standard. Many people who have used other similar platforms have been able to easily transition to Wrike.
Chose Wrike
I have used inhouse project management tool in my previous company.
It was very slow compared to Wrike, visualisation is better in Wrike, they did not have customised template increasing repetitive work, the tool used in previous company was very slow as it takes like a lot of …
Chose Wrike
Figma is similar in many regards from the ways I've used it. Wrike is far superior to Workamajig in terms of visual language and ease of use; however, Workamajig seems to be more robust for the expansive needs of an agency.
Chose Wrike
It's a bit more user friendly than salesforce
Chose Wrike
They all have pros and cons, but Workfront is the most robust, while Asana is the middle ground for affordability that meets all our teams’ needs.
Chose Wrike
Wrike is very similar, but the others integrate with our overall Microsoft organization better
Chose Wrike
Wrike has a much deeper feature set than Trello, though does cost significantly more. Azure Devops is better suited to developer workflows out of the box but overall, I would be inclined to use Wrike due to the simpler UX/UI.
Chose Wrike
Wrike always works - it's always up-to-date, never down, and our one source of truth.
I wish the mobile version of Wrike was more usable, but that's the only thing where Wrike may not be the front runner.
Chose Wrike
Much prefer Wrike - easier to use and much better for the teams that use them as well as managers and team leads
Chose Wrike
In my opinion, Wrike is very similar to Asana (Asana has Wrike beat when it comes to completing tasks. Who doesn't enjoy seeing a rainbow unicorn fly across the screen when marking a task complete). Jira is also very similar but a bit more robust as it integrates with Aha for …
Chose Wrike
There are similarities in offerings, but Wrike is more friendly in the visual presentation of the projects.
Features
AirtableWrike
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.1
Ratings
7% below category average
Wrike
8.0
Ratings
4% above category average
Task Management9.00 Ratings8.90 Ratings
Resource Management9.00 Ratings8.30 Ratings
Gantt Charts8.00 Ratings8.80 Ratings
Scheduling6.00 Ratings8.10 Ratings
Workflow Automation9.00 Ratings8.40 Ratings
Team Collaboration10.00 Ratings8.70 Ratings
Support for Agile Methodology8.00 Ratings7.40 Ratings
Support for Waterfall Methodology8.00 Ratings8.40 Ratings
Document Management5.00 Ratings7.30 Ratings
Email integration7.00 Ratings7.30 Ratings
Mobile Access3.00 Ratings8.00 Ratings
Timesheet Tracking5.00 Ratings7.50 Ratings
Change request and Case Management5.00 Ratings7.70 Ratings
Budget and Expense Management8.00 Ratings7.40 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Airtable
-
Ratings
Wrike
7.8
Ratings
3% above category average
Quotes/estimates00 Ratings8.20 Ratings
Invoicing00 Ratings7.30 Ratings
Project & financial reporting00 Ratings7.50 Ratings
Integration with accounting software00 Ratings8.30 Ratings
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AirtableWrike
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Medium-sized Companies
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Score 8.3 out of 10
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Score 8.3 out of 10
Enterprises
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Score 8.3 out of 10
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User Ratings
AirtableWrike
Likelihood to Recommend
9.9
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
8.2
(0 ratings)
Usability
8.0
(0 ratings)
8.4
(0 ratings)
Availability
9.0
(0 ratings)
7.9
(0 ratings)
Performance
9.0
(0 ratings)
7.5
(0 ratings)
Support Rating
8.2
(0 ratings)
6.8
(0 ratings)
In-Person Training
8.0
(0 ratings)
8.2
(0 ratings)
Online Training
9.0
(0 ratings)
7.6
(0 ratings)
Implementation Rating
9.0
(0 ratings)
7.7
(0 ratings)
Configurability
9.0
(0 ratings)
9.0
(0 ratings)
Ease of integration
9.0
(0 ratings)
6.9
(0 ratings)
Product Scalability
8.0
(0 ratings)
7.8
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
5.9
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
9.0
(0 ratings)
User Testimonials
AirtableWrike
Likelihood to Recommend
Airtable is well suited for cross-functional teams who all have an interest in data site - it's democratizing who owns data. Especially if there will be a need to add input on a cell-level basis view comment functionality with the expectation of @mentioned parties respond. Airtable is less suited for teams who need to run functions, jobs, and macros across a data set; they're best suited for Excel.
Read full review
Negotiations often involve long timelines and multiple rounds of discussion. Wrike allows us to assign clear ownership, track due dates, and monitor progress so that nothing stalls or gets lost. Redlines, proposals, and finalized agreements can be stored and shared within Wrike, reducing reliance on scattered email chains and ensuring everyone is working from the most current version.
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Pros
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
Read full review
  • different views to accommodate different users workflow
  • predecessors and successors to tie tasks together and adjust dates as a group
  • Being able to see other people's workloads so when I am planning my projects for the upcoming quarter, I can set a project delivery date that is better suited to workload and is more realistic
Read full review
Cons
  • Airtable does not integrate with collaboration services with which it is possible to review live changes within each spreadsheet (in the case of keeping them closed).
  • Does not automate analysis traffic.
  • It does not include any section where it is possible to communicate with the other editors.
Read full review
  • Templating.
  • For example, let's say we are onboarding a new client. There are certain tasks that need to be done. It would be great to be able to create a new project and have certain tasks preloaded.
  • Importing.
  • Importing may seem easy, but there is so much nuance to it. The fact that you need to make sure the parent task comes before child tasks is very difficult to do without the help of AI. Also, I am not sure it is possible if you have a thousand tasks to import, to make sure that you have a folder structure and parent/child tasks.
  • I also find that the documentation is lacking and the 2 import methods lacking as well.
  • Customize my inbox. When I log into Wrike, my Inbox is the first thing I see, but this doesn't show the full picture of what I want it.
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Likelihood to Renew
We love Airtable for how we use it and we know there are probably tons of other ways we can implement it for other departments. We just haven't gotten there yet (due to bandwith) Customer Support is also super helpful and overall ease of use is fantastic
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I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
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Usability
Airtable is a simple and intuitive tool. However, when you first set it up, you need someone who is curious and able to design a system that works for your organisation's use case. This takes some time, but it can be intuitive once it's set up.
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I love the way task management is designed within Wrike. The full overview, followed by sequential updates, really works for us - this way, we don't need to go into individual people's work subtasks to find what's happening with a project. That's very useful from a project management perspective. The to-do feature also lets everyone access info in one place.
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Reliability and Availability
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
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Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
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Performance
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
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Support Rating
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
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We've had so many questions during the establishment of Wrike for our team, and the Wrike support team has exceeded our expectations. Our team is naturally curious, and the Wrike support team has always been willing to hold conversations about how we can make an idea work, to show us hidden features that delight us, and to help us plan ways to build out projects efficiently. They meet our questions with multiple solutions and best practices
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In-Person Training
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
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We had staff in person provide some training
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Online Training
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
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I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
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Implementation Rating
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
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Alternatives Considered
Airtable is the most user-friendly and adaptive. It's UX/UI is the most aesthetically pleasing (which matters a lot if its what you're staring at every day), and the customizability of having different views and perspectives of the same record is extremely helpful. It's also a great cloud-based storage place for marketing materials, as it goes beyond simple storage - you can group together, make notes, connect, and comment on assets.
Read full review
Jira did not at all help us get our work done as content creators. I think that was because Jira wasn't quite right for our uses. Wrike fits our needs so much better. I can't tell you enough the relief I felt when we adopted Wrike and I never had to use Jira again.
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Scalability
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Wrike has significantly enhanced our workflow and productivity, ensuring accuracy and efficiency meet high standards. Our work now reflects professionalism and top quality. Other departments have taken notice of how organized we are thanks to Wrike, and we take great pride in our work—all made possible by this platform
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Return on Investment
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
Read full review
  • Wrike has improved our resource management significantly.
  • Wrike has improved the request intake process for us.
  • One negative impact of using Wrike is that we had to include Workato for some customised automations, which were not supported by Unito, but this can be on a need-to basis.
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ScreenShots

Airtable Screenshots

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Wrike Screenshots

Screenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of Space workflowsScreenshot of Space workflows