Agorapulse vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agorapulse
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$99
up to 10 profiles
Zoho Social
Score 8.9 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$0
per month per user
Pricing
AgorapulseZoho Social
Editions & Modules
Standard
$99
up to 10 profiles
Professional
$149
up to 10 profiles
Advanced
$199
per month up to 10 profiles
Custom
Custom Pricing
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
AgorapulseZoho Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans are free for 30 days. Additional profiles cost $15/profile.Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
AgorapulseZoho Social
Features
AgorapulseZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agorapulse
8.5
Ratings
10% above category average
Zoho Social
8.2
Ratings
6% above category average
Boolean keyword searches9.30 Ratings00 Ratings
Filtering out noise/spam7.90 Ratings00 Ratings
Broad channel coverage8.20 Ratings8.40 Ratings
Sentiment analysis00 Ratings8.00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agorapulse
8.5
Ratings
6% above category average
Zoho Social
8.8
Ratings
9% above category average
Content planning and scheduling9.30 Ratings9.20 Ratings
Audience targeting8.70 Ratings8.40 Ratings
Content optimization7.30 Ratings8.80 Ratings
Workflow management8.70 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agorapulse
8.3
Ratings
5% above category average
Zoho Social
8.6
Ratings
8% above category average
Automated routing and prioritization7.70 Ratings8.30 Ratings
Customer interaction histories8.60 Ratings8.80 Ratings
Bulk actions8.60 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agorapulse
7.6
Ratings
2% below category average
Zoho Social
8.8
Ratings
13% above category average
Lead generation7.40 Ratings8.50 Ratings
Content marketing7.90 Ratings9.10 Ratings
Paid media management8.20 Ratings00 Ratings
Campaigns and promotions6.90 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agorapulse
8.7
Ratings
3% above category average
Zoho Social
9.3
Ratings
10% above category average
Twitter8.50 Ratings9.30 Ratings
Facebook9.40 Ratings9.20 Ratings
LinkedIn9.30 Ratings9.20 Ratings
Google+7.20 Ratings9.30 Ratings
Instagram9.30 Ratings9.30 Ratings
Pinterest9.10 Ratings00 Ratings
YouTube8.10 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agorapulse
9.2
Ratings
15% above category average
Zoho Social
8.4
Ratings
6% above category average
Campaign success analytics9.40 Ratings8.60 Ratings
Real-time tracking9.70 Ratings00 Ratings
Competitor analysis8.40 Ratings8.20 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agorapulse
9.0
Ratings
12% above category average
Zoho Social
9.1
Ratings
13% above category average
Role-based user permissions & privileges9.30 Ratings9.10 Ratings
Mobile access8.70 Ratings9.20 Ratings
User Ratings
AgorapulseZoho Social
Likelihood to Recommend
9.5
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
10.0
(0 ratings)
Usability
8.6
(0 ratings)
9.2
(0 ratings)
Availability
9.1
(0 ratings)
8.2
(0 ratings)
Performance
8.2
(0 ratings)
8.2
(0 ratings)
Support Rating
8.7
(0 ratings)
9.3
(0 ratings)
Online Training
9.1
(0 ratings)
8.2
(0 ratings)
Implementation Rating
8.3
(0 ratings)
8.4
(0 ratings)
Configurability
7.3
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
3.6
(0 ratings)
Product Scalability
4.6
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
8.2
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
8.2
(0 ratings)
User Testimonials
AgorapulseZoho Social
Likelihood to Recommend
I think Agora is great for small teams looking to schedule posts and respond to users. I haven't used it at scale, so I can't recommend it for larger companies, but I love it for what we do. If you're savvy with Google Sheets, then the Agora exports are really handy. If you don't need specific data or the ability to compare metrics, and just want a surface-level look at your social performance, the analytics tools are nice.
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n a crowded landscape of scheduling software options, this particular solution stands out as a beacon of simplicity and user-friendliness. What truly sets it apart is its ability to strike a delicate balance between ease of use and content flexibility. Unlike some other platforms that may impose restrictions on content size and compromise quality during scheduling, this software manages to preserve the integrity of the content while offering an intuitive interface.
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Pros
  • Calendar sharing - great for internal and external approval
  • Community management - it means we can keep on top of engagement for all of our clients in one place
  • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
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  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
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Cons
  • Reporting not available for personal accounts
  • Adding TikTok
  • Ability to tag personal accounts in LinkedIn and FaceBook
  • When copying from one platform to another, one has to go and redo the tags or they will not come up properly. If the the @ is the same in the two platforms, it should take that into consideration and not ask to re-enter.
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  • The Calendar view displaying published posts would be a great feature. You can view published posts displayed in a list, but when scheduling and arranging posts based on a calendar, seeing upcoming posts as well as past posts can be very helpful.
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Likelihood to Renew
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
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I am enjoying using Zoho Social and I look forward to really unwrapping what it has to offer. I need to be able to essentially offload all my social media posting and work so that I can do the actual work of sewing clothes, which is what my business actually does. This way, I can spend a few weeks making different types of content while also sewing clothes and post the content in a way that builds a story for my business and is entertaining.
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Usability
The user interface is fantastic. Clear and easy to use. The layout and navigation is very well thought out enabling us to work quicker, and smarter. Moving around Agorapulse becomes second nature very quickly, which makes day to day workflows so much easier. The features included are comprehensive, especially the reporting. And having everything in one place for messaging and monitoring is a real help
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I think it provides good value for money, a streamlined, intuitive, user friendly platform, with lots of features I'm still discovering. The social media publishing is easy and effective to use. We would love to see the monitoring feature included in the basic package but for the price you can't ask much more, really
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Reliability and Availability
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
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No answers on this topic
Performance
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
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No answers on this topic
Support Rating
Absolutely amazing customer service. Some of it seems very automated and feels like you are not talking to a person. It would be better if it was just a normal email platform that it was coming from. But overall super great customer service and the company is always willing to walk new members through the use of Agorapulse which is awesome.
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The guys at Zoho are amazing. They are always in touch and are willing to help. They regularly send support emails to find out how they can help. They send tips and information on updates. When you need help, they don't hesitate to call. Support is really great from Zoho.
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In-Person Training
I did not train in person
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No answers on this topic
Online Training
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
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No answers on this topic
Implementation Rating
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
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No answers on this topic
Alternatives Considered
I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly Adobe Express and Buffer. Both these platforms were clunkier for us to use and didn't offer as much in terms of listening and reporting. We used Hootsuite a few years ago and moved away from it before we developed our strategy, planning and reporting for social, so it might have the same capabilities as Agorapulse but the support and usability do not match.
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Zoho Social is more practical. It has the features we need. We just want to share content on our social media accounts and view the post-share stats. The integration process is easy, the sharing process is easy, and these are the key features we need at the moment. Also, we can manage our team and responsibilities by Zoho Social's permission system quite efficiently.
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Scalability
I'm not sure I understand what is meant by scalability.
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No answers on this topic
Return on Investment
  • Agorapulse has been able to be the leading platform for us to maintain and grow our client base
  • Clients tend to be frustrated with Agorapulse and often have trouble viewing the content leading us to consider other alternatives which would affect our ROI.
  • Agorapulse does however, push us to utilize all its features, increase strategy, and in doing so, offer additional competitive packages.
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  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
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ScreenShots

Agorapulse Screenshots

Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.