GoTo Webinar vs. Zoom Events & Webinars

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoTo Webinar
Score 8.0 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
Zoom Events & Webinars
Score 8.5 out of 10
N/A
Zoom Events and Webinars are part of Zoom’s event solutions that uses existing Zoom products to produce interactive and engaging virtual experiences. It combines Zoom Meetings, Chat, and Video Webinars in one solution that enables event organizers to produce ticketed, live events for internal or external audiences of any size.
$79
per month starting with 500 attendees
Pricing
GoTo WebinarZoom Events & Webinars
Editions & Modules
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
Zoom Webinars
starting at $79
per month starting with 500 attendees
Zoom Sessions
starting at $99
per month starting with 100 attendees
Zoom Events
starting at $149
per month starting with 100 attendees
Offerings
Pricing Offerings
GoTo WebinarZoom Events & Webinars
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GoTo WebinarZoom Events & Webinars
Features
GoTo WebinarZoom Events & Webinars
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GoTo Webinar
7.1
Ratings
5% below category average
Zoom Events & Webinars
-
Ratings
Dashboards7.20 Ratings00 Ratings
Data exportability7.10 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GoTo Webinar
7.6
Ratings
5% below category average
Zoom Events & Webinars
-
Ratings
High quality audio8.20 Ratings00 Ratings
Mobile support7.60 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GoTo Webinar
7.2
Ratings
11% below category average
Zoom Events & Webinars
-
Ratings
Calendar integration7.70 Ratings00 Ratings
Record meetings / events8.40 Ratings00 Ratings
Slideshows8.50 Ratings00 Ratings
Event registration8.60 Ratings00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GoTo Webinar
8.2
Ratings
1% below category average
Zoom Events & Webinars
-
Ratings
Audience polling7.90 Ratings00 Ratings
Q&A8.60 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GoTo Webinar
7.9
Ratings
4% below category average
Zoom Events & Webinars
-
Ratings
Participant roles & permissions7.70 Ratings00 Ratings
Confidential attendee list8.00 Ratings00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
GoTo Webinar
8.1
Ratings
5% above category average
Zoom Events & Webinars
9.3
Ratings
6% above category average
Branding options8.10 Ratings8.70 Ratings
Integration to Marketing Automation8.00 Ratings00 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Events & Webinars
8.5
Ratings
7% above category average
Registration, RSVP, and ticketing00 Ratings9.10 Ratings
Email marketing00 Ratings8.20 Ratings
Livestreaming00 Ratings9.30 Ratings
Audience engagement00 Ratings7.90 Ratings
Event recording00 Ratings8.90 Ratings
Virtual booths00 Ratings8.00 Ratings
Networking00 Ratings7.60 Ratings
Event analytics00 Ratings9.30 Ratings
User Ratings
GoTo WebinarZoom Events & Webinars
Likelihood to Recommend
7.6
(0 ratings)
9.3
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
2.0
(0 ratings)
Usability
8.6
(0 ratings)
7.7
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
7.9
(0 ratings)
-
(0 ratings)
Support Rating
7.3
(0 ratings)
7.2
(0 ratings)
Implementation Rating
7.0
(0 ratings)
10.0
(0 ratings)
Configurability
5.8
(0 ratings)
-
(0 ratings)
Product Scalability
7.8
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.9
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
GoTo WebinarZoom Events & Webinars
Likelihood to Recommend
It is great for big events like training or product demos. It's good for marketing webinars with features like polls and Q&A. It's not ideal for small, casual meetings. It can be too expensive for some businesses. For smaller events, other tools might be better.
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I had an issue with my calendar syncing to Zoom Workplace for a while, that was annoying, but it resolved itself someway. Maybe an update. The invite feature is week when in a call, my team never receives them, I manually always have to send a link. I also do not get Zoom call notifications so I am late to meetings often. Too much work to manually find that feature, wish it was a default setting like Teams. I prefer Zoom Workplace because I think it works faster, is smoother, and I prefer the video settings UI over other platforms. Everyone else makes it too complicated to change backgrounds or blur as necessary. The adjustment for low light is also a huge win.
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Pros
  • We launched a product for a mass and more than 500 people attended the webinar and it was seamless.
  • Recording capability for the later usage
  • Setup is very simple for both admins and end users
  • Polls are helpful in assessing the engagement of the customers
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  • Easy data entry using imported CSV files
  • Full speaker and session images and text, with individual itineraries for attendees.
  • Duplicate the structure and format of an existing event for your next event, or create an event template to easily replicate future events
  • Automated language caption translation on-the-fly for a growing list of languages
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Cons
  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
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  • I will we could add registration disclaimer language to the Webinar templates.
  • Some of the customization and setup features are difficult to find.
  • I would like to add someone to help me run webinars without paying for them to have their own webinar platform. We should be able to buy one platform and both of us log into it and setup and run webinars from it.
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Likelihood to Renew
GoTo Webinar is not boring at all. Its design is extremely intuitive and specific for what its name serves. It is a great software for webinars which have become the trend of "continuous learning". I like the way we can manage participants in the webinars, interacting with them while they cannot disturb the flow of the speech by intruding with the mic.
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We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.
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Usability
GoTo Webinar's User Interface is simple and straightforward, which is what I, as an end user, prefer to interact with when I only use a software once or twice a month; I don't want to have to remember extra steps just to attend a webinar.
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Zoom [Video Webinar] is easy and secure to use. It has all those feature which can make a virtual meeting go smooth. Zoom [Video Webinar] provides one click join option and easy screen sharing. It also has strong tools to restrict meeting controls and is secure enough to let you start with it. Zoom [Video Webinar] in relation to other video webinar application is easy to use and lightweight, its mobile application is also easy to use.
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Reliability and Availability
I rated GoTo Webinar a 9 out of 10 for availability because it generally performs reliably, with minimal application errors or unplanned outages. The platform’s high uptime ensures that it’s usually accessible when needed, supporting a seamless experience for scheduling and conducting webinars. While occasional minor issues may arise, they are infrequent and typically well-managed, contributing to a strong overall rating for availability.
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No answers on this topic
Performance
I rated GoTo Webinar an 8 out of 10 for performance due to its generally robust capabilities. Pages load quickly, and reports are generated efficiently, even for complex data sets. The platform’s integration with other systems typically doesn’t introduce significant latency or performance issues. However, during peak usage times or when handling very large data volumes, there can be occasional slowdowns. Despite these instances, GoTo Webinar consistently provides strong performance and reliability in its core functions.
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No answers on this topic
Support Rating
I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
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Zoom Video Webinar provides users with updates on their newest functions as part of an email subscribed list. They provide you with up-to-date information on all their latest changes and functions for ease [in] transition. Zoom Video Webinar can be contacted easily for any questions or concerns you may have with the platform and the response is timely.
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Implementation Rating
I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
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Implementation was very feasible during our initial usage of the Zoom after COVID-19.
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Alternatives Considered
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do not end up not engaging with us because of a lack of a proper medium.
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Zoom is a good option compared to these other softwares as it is more universally accepted. The advantage of this is that most people use Zoom, making it easier to arrange a call with external stakeholders. Microsoft Teams is often very unreliable, and Zoom seems to work more consistently compared to the other options.
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Scalability
I rated GoTo Webinar an 8 out of 10 for scalability because it effectively supports deployment across multiple departments and sites with its flexible features. It allows for easy management of large-scale webinars and integration with various systems, accommodating a growing number of users and sessions. However, some users might find limitations in advanced customization or specific integration needs as their requirements become more complex. Overall, its robust capabilities and adaptability make it a strong choice for scalable webinar solutions.
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No answers on this topic
Return on Investment
  • Good: We've been able to keep various client teams trained up on our product
  • Good: It helps us automate communication about the webinars, as well as follow-ups
  • Bad: There is a time suck that shouldn't exist surrounding the recurring scheduler which needs to be rethought and retooled with more than the most basic real world use cases in mind
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  • Our main need that Zoom Webinar meets is the need to have frequent company video webinars, and it's a need that Zoom meets far better than any other tool available.
  • The branding features available allow us to keep branding for internal and external webinars strong, unlike other tools which have minimal branding capabilities for webinars.
  • Zoom's new Events offering makes it easy to set up engaging and interactive hubs for multi-day webinars.
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ScreenShots

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience

Zoom Events & Webinars Screenshots

Screenshot of features available for Zoom Events & WebinarsScreenshot of features available for Zoom EventsScreenshot of new and enhanced features