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Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
Best Customer Journey Mapping Tools 2026
What are Customer Journey Mapping Tools? A critical part of forming a good marketing strategy is understanding where you fit in with your customers. Finding this clarity often requires examining customer behavior and identifying customer needs. Businesses and marketing teams use customer journey analytics tools to help generate the insights and data points necessary to develop a visual model called a customer journey map.A customer journey map is an essential analytical tool for viewing ...
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All Products(1-25 of 85)
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Miro empowers cross-functional teams to flow from early discovery through final delivery on a shared, AI-first canvas. With the canvas as the prompt, Miro’s AI capabilities keep teams in the flow of work, and scale shifts in ways of working. - 3
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers. - 4
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. - 5
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app ... - 6
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. - 7
Glassbox helps organizations make their customer’s digital experience intuitive and safe. It does this by capturing activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind it, and their ... - 8
The SAP Signavio portfolio offers an integrated platform that helps usersto realign the organization and bring changes, with a suite of products that support business processes. The SAP Signavio portfolio offers a range of business transformation solutions to serve the emerging practice of customer ... - 9
FlowMapp, headquartered in Moscow aims to enable users to design exceptional UX for beautiful products, websites, and apps with an online collaborative tools. - 10
Treasure Data is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements. - 11
Quadient Inspire offers a customer experience management portfolio that provides human-centric communication solutions that span the entire customer lifecycle, to help organizations to create meaningful connections with their customers, wherever, whenever they prefer. - 12
The Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply ... - 13
Microsoft PowerPoint is a presentation software designed to allow users to create slide-based presentations including video and images, as well as slide transitions and animations. - 14
Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024. - 15
Adobe XD is a prototyping and UX/UI option for website and mobile application design, featuring a range of UI tools and and templates, a versatile artboard and contextual layer panels, and deep integration with Adobe's creative suite of products for fast import of objects from these applications. - 16
Freehand, from InVision headquartered in New York, is an online whiteboard that enables teams to plan, brainstorm, and draw together. It aims to give everyone a simple way to visually represent ideas with charts, diagrams, and drawings. Whether for mind mapping, creating a customer journey map, or ... - 17
Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that connects with other parts of the client’s tech stack.Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions ... - 18
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer ... - 19
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, ... - 20
Pega Customer Decision Hub optimizes customer lifetime value by providing an “always-on brain” to unify data, analytics, and channels into one connected experience. Customer Decision Hub collects data from every interaction as it’s taking place, combines that with the customer’s full interaction ... - 21
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push NotificationsWeb Push Notification Email Marketing SMS MarketingFacebook ... - 22
UXPressia, from the company in San Mateo, is a customer experience platform for improving CX assets and processes from ideation to delivery, to foster CX and digital transformation. - 23
Based in New York City, ElaBoard is an online whiteboard platform for distributed team collaboration. The platform's limitless working canvas facilitates its more than 5M users to lead engaging workshops and meetings, innovate products, and brainstorm conceptions. It is excellent for ... - 24
Gliffy is an online diagramming tool with collaboration features from the San Francisco company of the same name, offering standalone versions of Gliffy and integrated versions for Jira and Confluence. - 25
Netcore Cloud’s Customer Engagement & Experience platform (formerly known as Netcore Smartech) is presented as a one-stop growth platform that enables marketers, growth, and product managers to drive conversations with customers across multiple touchpoints. Backed by AI/ML, Netcore Cloud ...
Learn More about Customer Journey Mapping Software
What are Customer Journey Mapping Tools?
A critical part of forming a good marketing strategy is understanding where you fit in with your customers. Finding this clarity often requires examining customer behavior and identifying customer needs. Businesses and marketing teams use customer journey analytics tools to help generate the insights and data points necessary to develop a visual model called a customer journey map.
A customer journey map is an essential analytical tool for viewing customer interactions and trends over time. It is a research-based visual representation of the series of touchpoints that customers experience with your business. In some cases, these touchpoints might already be mapped out in the form of a customer feedback loop or survey. However, when you want to see how each interaction affects other interactions at every stage, it's important to have an accurate picture of the customer journey experience.
Companies use customer journey mapping tools to map out dynamic visualizations that examine the entire customer journey. These tools help identify customers’ pain points, where they are in their buying process--and where they should be. They make it possible to explore what customers think, feel, see, and hear as well as asking "What if?" questions about possible responses. This visual representation can provide insight into behavior trends and help teams create better, more customer-centric marketing strategies.
Customer journey maps can also be used for predictive and benchmarking purposes. They can help create a common understanding of how every customer should be treated across all channels of the company. Marketing teams can collaborate and identify where and how to improve the overall customer journey.
Customer journey mapping tools often have integrations with popular Customer Relationship Management (CRM) software and usability testing tools.
Customer Journey Mapping Tools Features
Most customer journey mapping tools will offer the following features:
Action management
Auto layout
Collaboration tools
Cross-platform support
Data import/export
Design tools
Integrations with third-party systems
Image editing
Prototyping solutions
Reporting
Service intelligence dashboard
Surveys and feedback
Templates
UX/UI guideline tools
Wireframing
Customer Journey Mapping Tools Comparison
There are many customer journey mapping tools to consider. When shopping for solutions, you’ll want to consider how easy it is to create and edit your maps. Tools should offer easy to understand design and sharing functionality.
Other key considerations include integration needs and any limitations of the tool. For example, will you need omnichannel data integration? And will you feel restricted if the product limits how many journeys and customer personas you can create?
Pricing Information
Cost can vary widely. Some vendors offer free starter plans or free trials, while others do not provide public pricing info. Paid plans range from $20/year per user to $500/month per feature. Most companies offer premium custom pricing plans.
Customer Journey Mapping FAQs
What do Customer Journey Mapping Tools do?
Customer journey mapping tools allow users to create a visual representation of the entire customer journey. They help aggregate and represent key qualitative and quantitative insights about customer behavior and digital touchpoints.
What are the benefits of using Customer Journey Mapping Tools?
This type of software helps companies better understand their customer personas and pinpoint the different stages of the customer journey. By analyzing and then mapping out the customer journey, companies can identify common customer pain points and create better customer-centric experiences.
How much do Customer Journey Mapping Tools cost?
Pricing varies widely depending on the complexity of features you need. Some vendors provide free starter plans and free trials. Other options can cost up to $500/month per feature.