What is Enterprise Feedback Management Software Enterprise Feedback Management (EFM) software gives businesses a centralized location to collect, manage, and analyze feedback from customers, employees, and partners. EFM software offers tools to create, distribute, and solicit surveys and turn them into actionable outcomes. EFM software also stores and secures collected results, provides analysis tools, and creates version histories so previous surveys can be recalled. They also provide tools ...
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Enterprise Feedback Management (EFM) software gives businesses a centralized location to collect, manage, and analyze feedback from customers, employees, and partners. EFM software offers tools to create, distribute, and solicit surveys and turn them into actionable outcomes. EFM software also stores and secures collected results, provides analysis tools, and creates version histories so previous surveys can be recalled. They also provide tools to manage responses, including negative ones, so that bad faith responses are systematically addressed.
EFM software can be helpful in creating a holistic view of a company or product. By allowing the creation of unique surveys for a variety of target demographics, EFM software can help you gain actionable insight on the performance of your company’s services, products, and workplace culture. These products also provide analysis tools that create in-depth but easy to understand reports that can be integrated with other workflow assets. They also help build ensure partner, employee, and customer loyalty by allowing users to schedule recurring messages or survey solicitations according to their needs.
EFM software products are similar to Survey & Forms Building Tools in that they help create surveys for a variety of purposes. The major difference is that EFM software has many features under the hood to facilitate easy data collection and analysis from internal and external respondents. For example, EFM allows different surveys to be collected from employees and analyzed separately from those sent to customers, while also compiling outcomes from both surveys to create a unified dataset. EMF Software also features more robust data security features, including enhanced data masking and dynamic encryption, to protect the sensitive information of employees, customers, and shareholders.
The most common Enterprise Feedback Management software features are:
When choosing the best Enterprise Feedback Management software for you, consider the following:
Data type. Knowing the type of data you want to collect will be a deciding factor in the best EFM software for you. Generally speaking, all EFM options can effectively handle quantitative data collection and analysis. However, if you need more specific tools, make sure that the EFM software can accommodate. For example, InMoment specializes in tools to record and analyze qualitative data, such as sentimental analytics and negative text feedback identification.
Target audience. Knowing the respondents you are trying to reach will determine the best EFM software for you. If you are using EFM software to collect internal data, such as employee sentiment, you may be interested in a product with a single sign-on feature so that they can use their corporate credentials to access the survey. If you intend to balance responses between current customers and potential customers, you might want a product that lets you automate responses after purchases have been made while also giving you a chatbot to interact with customers on your webpage.
Mobile access. If you suspect that you may have a lot of potential respondents who use cell phones or tablets, you’ll want to make sure the EFM software you choose creates mobile-friendly surveys. This can include truncated displays, shorter questions, or large response displays.
Most EFM software uses tiered subscription pricing models. At the lowest subscription tiers, EFM software tends to range between $150 and $500 per month. Vendors typically offer trials and demos.
If you don’t know whether you need an EFM software for quantitative or qualitative data, the following resource may be helpful for you: