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1ShoppingCart

Score8.8 out of 10

26 Reviews and Ratings

What is 1ShoppingCart?

1ShoppingCart is a shopping cart and eCommerce software featuring integrated eCommerce, email, and online marketing software tools. The platforms is owned and supported by Web.com.

Categories & Use Cases

Top Performing Features

  • Multi-site management

    Administrators can manage multiple storefronts or websites under one umbrella.

    Category average: 8.1

  • Personalized recommendations

    Display or recommend certain products depending on the customer’s identity or shopping/browsing history.

    Category average: 7

  • Inventory management

    Includes tools or integrations for managing inventory.

    Category average: 7.8

Areas for Improvement

  • Product management

    Product catalog can be easily updated.

    Category average: 8.1

  • SEO

    The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

    Category average: 7.6

  • Visual customization

    Users can customize the look & feel of the storefront; storefront is visually attractive.

    Category average: 7.8

What was once a great product is now so broken it's barely useable

Pros

  • maintains specific customer lists when it is working, which it currently is not
  • sends out emails and newsletters and allows for recording open rates, BUT NO LONGER A RECORD OF CUSTOMERS CLICKING ON A LINK in an email or newsletter
  • takes credit card payments using Paypal, among others, to process them
  • can be programmed to send out autoresponders, when it works

Cons

  • Maintenance of the various aforementioned functions is so poor they often no longer function and there is no way to get anyone to repair them
  • [In my experience] there is no competent and knowledgeable customer service, and those who are there are extremely poorly trained and unable to help - if you can even reach them
  • Restore the ability to track whether or not a reader clicked on a link in an email or newsletter. Even better, which one did they click on? This function was discontinued several years ago.
  • Even better than that, allow for two or more links with totally different products or actions and track them separately
  • The person I have who is dealing with it says it is seriously antiquated and needs a complete overhaul. Update the whole thing into a 21st-century product.

Return on Investment

  • A high negative number for the ROI of time spent and money spent trying to get it to work
  • Negatively impacting the ability to record opt-ins and send them working links to an opt-in gift
  • Cannot do any prospecting/list building because the new customer experience is so awful it reflects badly on the business. In spite of doing everything correctly, they often cannot obtain the opt-in gift, and even if they are able to opt-in, that information never reaches the owner and it's unknown if their name and contact information ever reach a list let alone the proper list.
  • Unable to market products or services because sales cannot be reliably recorded on a designated list
  • The incompetence of the badly decimated and poorly trained staff is losing me untold amounts of money in revenue.
  • To move to another platform is time-consuming, very costly in terms of finding someone who can do it, and will be unimaginably stressful. And it may not be possible to port over all the customer contact information and/or of the carefully set up customer/product lists
  • Your incompetence has sent my business into a tailspin from which I don't know if I can ever recover.

1ShoppingCart Review for eCommerce Professionals

Pros

  • Manages the ins and outs of a payment process
  • Direct integration with many marketing platforms for quick data sharing
  • Ability to add additional marketing messaging to the process and further cross-sell

Cons

  • Cart personalization is a bit difficult for those that do not know HTML
  • The templates in the tool are not very mobile friendly
  • There are not enough template/theme options readily available

Return on Investment

  • Free trial offers you the chance to prove the concept out in a sandbox environment
  • So much time saved from custom cart management previously
  • Could be better ROI if the user did not need to know HTML/CSS/etc. in order to make edits

Alternatives Considered

Shopify

Other Software Used

Magento Commerce, part of Adobe Commerce Cloud, WooCommerce, Shopify

1ShoppingCart Best Choice for Entrepreneurs

Pros

  • Email Marketing - Easy to use templates but you can also use your custom html template.
  • Managing your list - It is easy to set up separate lists and create opt in forms for each one. It allows multiple opt in forms with customized messages for all steps of the opt in process.
  • Ecommerce - Setup of your product or service is easy. You can use buy now type buttons on the 1ShoppingCart store. Integration with your merchant account or Paypal is offered.
  • Includes an affiliate management option. This module allows you to manage an affiliate with custom links and an area to post materials for affiliates to use - such as banners.

Cons

  • Customer Service - You have to pay in order to speak to a live customer service rep.

Return on Investment

  • Increased employee efficiency
  • Integration of shopping cart in website
  • Better customer service
  • Improved brand visiability

1ShoppingCart Review from Virtual Team Member's Point of View

Pros

  • Access to contact information and creating customer profiles - good for reaching out through customer service, accessing email address, address and detailed information on the client helpful for responding quickly and easily
  • Able to add products and programs through auto responders - able to help share information with different groups of people easily and based on specific options within 1ShoppingCart
  • Easy to create coupon codes and pass to customers or add to website or newsletter for specific time ranges and products
  • Simple to add different products and sell easily with the integrated shopping cart
  • Great tool for multiple users to use and work as a virtual team based on different tasks and range that 1ShoppingCart has
  • Ability to create detailed reports based on sales, customers, and so much more. Very helpful for planning.

Cons

  • I found their customer service team to be confusing with their responses and not as helpful as other products customer service teams. It can be frustrating to try to decipher their responses to more complicated questions and often felt a little 'annoying' whenever I needed to reach out.
  • When creating newsletters, I found the WYSIWYG (what you see if what you get) version of creating newsletters the formatting was almost always off which always resulted in needing to send tests to myself to fix the formatting because it never showed up as it would look when it was sent. That took a lot of extra time to edit.
  • Lots of different options with reports, as a beginner you may need someone else to support you. In the beginning I needed support from other team members in how to understand and create certain reports. Not the most intuitive and user friendly until you understand what you're doing!

Return on Investment

  • Better ability to gather information quickly for customers to support in the customer service response time
  • Faster lead conversion
  • Ability for multiple users to use the product under different user names so the team can work on different projects at once
  • Unless you know HTML the newsletters can take some time to be formatted correctly based on other programs

Great choice for ecommerce ability

Pros

  • The connectivity between the merchant account and products is seamless.
  • The ability to have an autoresponder send out an email immediately after signup is key.
  • The ability to have an affiliate program is connected directly through the cart portal and easy to use.
  • We like the ability to have recurring payments.

Cons

  • The ability to have email templates would be a nice addition to 1shoppingcart.
  • Do not like the fact that we pay a good price each month for 1ShoppingCart but yet we have to pay for customer service calls. This is something that is frustrating.
  • The help forum is very frustrating and doesn't always give the answer that I am looking for, therefore the need to call customer service and pay a fee has to happen.

Return on Investment

  • Better customer service would be helpful, as previously stated if needed to have the customer service calls not be a fee based call and instead included in the price and not an "add on" cost.
  • Just having the ability to connect 1shoppingCart with other systems, such as Wordpress and LeadPages helps to connect all the dots to my sales pages.