TrustRadius: an HG Insights company

360 Campaigner

Score7.6 out of 10

11 Reviews and Ratings

What is 360 Campaigner?

360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities.

Read more details.

Media

Screenshot of The Dashboard
Screenshot of Integrated Contact Database
Screenshot of Uploading A List
Screenshot of Campaign Creation - Step I - V
Screenshot of Built-In CRM
Screenshot of Lead Nurturing

1 / 6

Screenshot of The Dashboard

Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.9

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 6.7

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 7.4

Areas for Improvement

  • Role-based workflow & approvals

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 7.8

  • Integration with Salesforce.com

    The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 9

  • Integration with Microsoft Dynamics CRM

    The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.6

Suitable and Trustworthy Marketing Software

Pros

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.

Cons

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.

Return on Investment

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.

Alternatives Considered

Constant Contact and Mailchimp

Other Software Used

mSalesApp, Azure SQL Database, Alto Data Analytics