TrustRadius: an HG Insights company

MavSocial

Score9 out of 10

5 Reviews and Ratings

What is MavSocial?

MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules:

  • Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC
  • License Content: Access over 100m free stock images
  • Plan Campaigns: Create social media cross platform campaigns, including campaign calendar
  • Schedule and natively publish: Text, videos and images to all major social media networks. Repeat publishing also supported
  • Reporting: social network, social media campaigns, and visual content
  • Facebook ads: Boost and promote Facebook posts from within MavSocial
  • Teams and Brands: Organize all social media activities by brands, teams, regions and countries - user permissions at team level, post approvals & audit logs

Media

Dashboard
Visual Content Library
Access over 70m stock images from world class stock libraries such as Getty Images and Bigstock
RSS Manager
Individual image view with TAGS
Content Calendar
Post Manager
Campaign and network reports

1 / 8

Top Performing Features

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

    Category average: 9.2

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.9

  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.7

Areas for Improvement

  • Real-time tracking

    The tool tracks mentions and comments in real-time.

    Category average: 8.5

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.1

  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 8.6

Mavsocial is my Social Media choice

Pros

  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics

Cons

  • User Experience- Not 100% Intuitive
  • Better Link Shortner Abilities

Return on Investment

  • Saved my team time
  • Allows our clients consistency

Alternatives Considered

Hootsuite Free

Other Software Used

Asana, Slack, QuickBooks for Mac

A Lot Of Bang For Your Buck If You Don't Mind A Few Bumps In The Road

Pros

  • MavSocial offers features in one place that otherwise would require 2 or more services.
  • MavSocial offers both standard and evergreen posts.
  • The campaign calendar is wonderful to allow you to visually see what days and times you have covered.

Cons

  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.

Return on Investment

  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.

Alternatives Considered

Buffer and Hootsuite Free

Other Software Used

Wrike, Asana, MailChimp