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Brand Embassy (discontinued)

Score7.9 out of 10

25 Reviews and Ratings

What is Brand Embassy (discontinued)?

Brand Embassy is now part of NICE inContact CXone (acquired May 2019).

Brand Embassy is social customer service software designed to help companies with high volume social customer service prioritize and automate the customer experience. Incoming requests and mentions from social media, blogs and website forms are unified in one dashboard and routed to the most relevant customer service agent. Customers are matched with the same customer service agent throughout the experience and throughout their relationship with a company. Detailed customer profiles with an omnichannel view of the customer are linked to each request and seamlessly integrated with the agents dashboard. These capabilities will be integrated into CXone.

Media

Hopeful for future potential, but it's a hard pass for now

Use Cases and Deployment Scope

We changed phone systems for our large, remote, client services-based company in 2021. The new product, NICE, was supposed to have lessened our technical difficulties and made the client experience smoother but unfortunately, it did the opposite. We also used it for detailed scheduling such as lunch breaks, other daily breaks, time for education, and meetings. In theory, it could have been fantastic for us. It also allowed much more detailed monitoring of how we spent most of our time, and potentially needed more support.

Pros

  • Detailed scheduling capabilities
  • Easy access to many contacts
  • Facilitates tracking and monitoring

Cons

  • Connectivity: I personally ended up having to get a new laptop to support this, though my old one met all the supposed specifications.
  • Reliability of connection: our IT crew spent an inordinate amount of time trying to connect and reconnect NICE to employees.
  • Reliability of connection of calls: it went down constantly, usually in the middle of a call with a distraught client, which really hurt our customer service.
  • Feedback/customer service: We had so many reports, calls, and meetings and they were unable to solve our issues. At the time I left that position in March, they were still unresolved.
  • Inability to do a wide look/screen calls and messages: with our old system, we could always scan our inbox for urgent calls, and prioritize. At this time we are still unable to w/ NICE.

Return on Investment

  • Positive: it helped supervisors track across the board in a much more efficient way to help see where more support was needed and helped set a schedule for all employees - though, with the type of calls we handle, the schedules basically went out the window on a daily basis.
  • Negative: it sucked up most of our IT team's time, leaving them overworked and unable to help w/ other technical issues.
  • Negative: greatly impacted our client services because calls dropped constantly.
  • Negative: impacted client services because we were unable to scan and determine urgent needs. Every item came to us on a first-come first serve basis.
  • Negative: though it was cool that there was a 'Request for call back' option, it meant that in the mornings we had to make phones ring as early as 3:00 AM PST to get through the queue.

Other Software Used

GoTo Connect, Moodle, Zoom, Google Meet

Usability

A partner in need - social indeed

Pros

  • Easy to understand and use interface with detailed perks for responding, evaluating and tracking user feedback.
  • Excellent and easy to generate reports with lots of relevant data for day-to-day operations.
  • Agent performance and team management.
  • Easily measurable KPIs thanks to detailed reporting.
  • Use of tags and sentiment help make analysis of customer behavior easier.

Cons

  • Perhaps a tad easier function for starting our new conversations with users (though I understand there is already a fix planned for this particular field).
  • I would like to have more control over tag creation, maybe added keyword complexity.
  • Conversation numbering based on topic (by customer individually or by a tag) could also improve some of the reports.

Return on Investment

  • Very positive in terms of customer engagement - improved response and issue resolution times.
  • Excellent in terms of agent involvement - we have more control and way more insight into what is being said, done and talked about on our social media channels than ever before.
  • Very positive in terms of identifying strengths and weaknesses of our own internal departments, i.e. what we can improve in order to gain significantly greater customer satisfaction.

Other Software Used

Hootsuite Free, Google Analytics, Facebook for Business, Twitter Ads

Brand Embassy helped us to manage thousandfold increase of mentions

Pros

  • Social CRM: we appreciate this tool, because we focus on influencers a lot these days. It is important to know the person we are communicating with so we can prioritize who are we going to answer first. Influencers can cause passionate discussion and thanks to Brand Embassy we can quickly respond to them. Therefore we mark influencers in our social CRM. We also appreciate the fact that our online care team knows what the person has been dealing with lately.
  • Analysis: our colleagues sometimes want to know how their product is doing and what people say about it on social media and how much is it discussed. Thanks to Brand Embassy we can generate a simple overview of the amount of questions and comments about specific product according to our tags.
  • Simplicity: we prefer simple, yet effective tools, which Brand Embassy surely is. Our social care team does not have to switch between channels and social networks which increases their effectiveness. We also appreciate that our team can see any discussion about O2 wherever on the web, which is very useful for us as we enter the world of sport games, football and hockey. That causes passionate discussions on sport pages and online media outlets.

Cons

  • We would appreciate the option to mark sentiment automatically and also we would love to merge our CRM with one one we have in Brand Embassy.

Return on Investment

  • The first year when we started to focus on social care, we received 736 mentions. 4 years later we are dealing with 725, 942 mentions per year without the necessity to hire more people into our social care team. The seven of them are still able to respond to our customers very quickly and with high quality. And we believe that Brand Embassy is the key to our success in social care. Thanks to this tool we can simply manage such a big amount of mentions and questions.

Brand Embassy is NIIICE

Pros

  • SMS - allows customers to text in to start a case with us.
  • Email - allows easy customer communication via email to our system and reaches an agent for a case.

Cons

  • Implementation took a while due to testing on our end.
  • API is there, but more work on our end was required to integrate to best fit our scenarios.

Return on Investment

  • Reduces agent time spent on doing mundane tasks.
  • Reduces staffing needs as agents are working more efficiently.

Other Software Used

Data Quality Manager

My Brand Embassy Sports

Pros

  • Chat
  • Connection to the customer

Cons

  • More drive on how to make awareness
  • Resources on how to make my inContact better
  • Easier to use

Return on Investment

  • Better NPS.
  • More ways to connect to the customer but an additional expense.

Alternatives Considered

Fuze

Other Software Used

Salesforce Commerce Cloud, SharePoint Designer, Fuze