What is Buffer?
Categories & Use Cases
Media
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Screenshot of The Buffer dashboard
Top Performing Features
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.7
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.1
Areas for Improvement
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Category average: 8.1
