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DataEQ

Score8.3 out of 10

5 Reviews and Ratings

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What is DataEQ?

BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.

Categories & Use Cases

Media

Various Dashboard Widgets
BrandsEye dashboard

1 / 2

Reviews

What users are saying about DataEQ.
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BrandsEye - The tool that sees all on social media.

Edith Londekile NgcoboView profile
Social Media Manager, Content Curator, Producer in Social Media at CNBC Africa (501-1000 employees employees)

Pros

  • Analytics, listening to online conversations, tracking hashtags
  • Listening to online conversations and tracking hashtags
  • Quantifying our social media activity and creating reports for clients.

Cons

  • Explaining the Advert Value Equivalent
  • A more user-friendly system

Other Software Used

Hootsuite Pro, Sprout Social

Superior conversation analytics at your fingertips

Leonie MollentzeView profile
Owner in Social Media at Ringmistress Media (1-10 employees employees)

Pros

  • Excellent client service and technical knowledge, as well as the willingness to trouble-shoot data anomalies in your reporting and helping you find the answer.
  • The unique ability to attach a monetary value to online conversation, as well as provide reputation & sentiment data.
  • The ability for the platform to actively "learn" from you, especially to verification and curating sentiment.

Cons

  • A super-lite "budget" account option for short-term projects.

Return on Investment

  • Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.

Exciting software

Verified User
Manager in Marketing (11-50 employees employees)

Pros

  • Reporting
  • Customer support

Cons

  • The platform can be overwhelming to someone who is only needing to use a fraction of what the software can do.

Return on Investment

  • As I have only been using the software for approximately 3 weeks it is difficult to say.

Alternatives Considered

meltwater

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