D&B Rev.Up ABX

D&B Rev.Up is an open RevTech platform for B2B. D&B Rev.Up ABX, the first product on the platform, helps the user grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track results. It is powered by its CDP - and offers connectors to whatever Martech or Salestech is already in place so the user won’t be trapped in a tech silo. D&B Rev.Up ABX for Ads helps reach decision-makers with ads personalized for their buyer journeys and do it wherever they are.

D&B Rev.Up ABX for Ads

• AI-powered models backed by the Dun & Bradstreet Data Cloud helps get straight to the most likely buyers. Provides understanding of when they’re in-market, what tech they’re using, and how they engage.
• Reaches decision-makers with ads personalized for their buyer journeys and do it wherever they are. Switch on campaigns -- or D&B can do it with managed services.
• Channel and performance reports helps to continuously measure and improve campaigns across the buyer’s journey and retarget engaged buyers

D&B Rev.Up ABX for Web

• Matches online identifiers to web visitors -- both known and anonymous -- to reach audiences even when they’re working from home. Then its AI can score leads to understand who to reach out to first.
• Prefilled data to improve the odds buyers will complete forms. Uses location and company data from the Dun & Bradstreet Data Cloud to do the job.
• Gives buyers web experiences that are honed in on their likes, needs, and interests -- so that they are more likely to purchase

D&B Rev.Up ABX for Email

• Sends to most likely buyers with AI-powered models and the Dun & Bradstreet Data Cloud. Provides an understanding of when they’re in-market, what tech they’re using, and how they engage.
• Engages an audience with relevant and personalized messages, automated through the user's own favorite tools
• Offers info on when and how buyers engage to know what to send or do next -- and consistently track opt-ins and opt-outs.

D&B Rev.Up ABX for Sales

• Reaches the most likely prospects with predictive analytics and propensity modeling, with the Dun & Bradstreet Data Cloud
• Send recommendations -- and the most likely buyers -- to sellers right inside their CRM and Outreach
• Analyzes buyer engagement throughout their journey to craft personalized messages and tailor outreach