Adobe Marketo Engage

Score8.1 out of 10

2,647 Reviews and Ratings

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Categories & Use Cases

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Screenshot of the Contact Timeline in Adobe Marketo Engage

Screenshot of the Audience Feature in Adobe Marketo Engage

Screenshot of Progressive Profiling in Adobe Marketo Engage

Screenshot of the Insights Dashboard in Adobe Marketo Engage

Screenshot of Sources in Adobe Marketo Engage

Screenshot of Metrics in Adobe Marketo Engage

Screenshot of Marketing Activities in Adobe Marketo Engage

Screenshot of Integrations in Adobe Marketo Engage

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Screenshot of the Contact Timeline in Adobe Marketo Engage

Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.5

Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 6.7
Data quality management
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
Category average: 7.3
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 7.9

Most Frequent Users

Top 3 industries using Adobe Marketo Engage.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

23.6%

136 installations of 577

“We use to manage email marketing across 12 countries and different websites.”

#2 most frequent

Information

20.5%

118 installations of 577

“Using Adobe Marketo Engage helped us break free from manual marketing campaign management and has enabled us to automate them more easily.”

#3 most frequent

Finance and Insurance

12.0%

69 installations of 577

“We use Adobe Marketo Engage for B2B digital marketing. It is our primary email marketing channel and we use it for Web Forms.”

Pros

Robust marketing automation capabilities streamline repetitive tasks.
Effective email marketing features support nurture and drip campaigns.
Lead scoring functionality helps track and qualify leads for CRM systems.

Cons

User interface is perceived as outdated and not user-friendly (33% of reviewers).
Reporting functionality lacks flexibility and granularity (20% of reviewers).
High cost and platform complexity can be barriers to entry (10% of reviewers).

Bilal Khan View profile

Operations Manager in Product Management at Foundever (10,001+ employees)

Use Cases and Deployment Scope

I like the behavioral tracking feature of Adobe Marketo Engage since it is able to interpret every prospective customer's behavior solely based on their interaction with the ad clicked by them. It further ensures that all the leads thus targeted are continually engaged with the service marketed to them by showing them different aspects of our services.

Pros

Tracking of prospective clients
Repetitive and continous engagement
Behavior analysis

Cons

Advanced customizations need assistance from vendor

Return on Investment

In a nutshell, the data points to a positive impact.

Ankur Vaidya View profile

Operations Team Manager in Corporate at Firstsource (10,001+ employees)

Use Cases and Deployment Scope

The main area of focus while using Adobe Marketo Engage is organic reach and the viewership turnover. The turnover conversion rate according to leads generated is then taken into account which speaks about the success or failure of the marketing campaign undertaken by Adobe Marketo Engage. Thus far it has been a successful fulfillment.

Pros

Core feature liked by me is viewership turnover
Lead conversion rate is another favorite feature of mine.

Cons

None so far that can be reported.

Return on Investment

Lead conversion has been a boon for me, definitely a positive development.

Lado Borton

Senior Web Developer in Engineering at LavaPi (51-200 employees)

Use Cases and Deployment Scope

I use Adobe Marketo Engage for email marketing—building campaigns, segmenting audiences and setting up automations and it's also been helpful for linking up with our CRM so that data and messages stay in sync, I also rely on it daily to keep data updated and create consistent communications across teams.

Pros

the drag-and-drop email builder is super easy to use, and it saves me time every day
their automation tools have helped me set up journeys like welcome emails and basket abandonment programs without needing outside support

Cons

the platform didn’t autosave my work, which has been frustrating at times
at the beginning, I found the settings menu a bit unintuitive and navigating certain features confusing, though it got easier once I used it more

Return on Investment

automations like welcome flows and CRM integration have saved me a lot of manual work
the improved targeting and segmentation have helped us cut basket abandonment and improve engagement, which directly shows up in results

Other Software Used

Microsoft Advertising, Flookup for Google Sheets, Vena

Alfiya Ashfaque Mukadam

Software Engineer - QA in Engineering at Builder.ai (1001-5000 employees)

Use Cases and Deployment Scope

I had used this tool for almost one and a half year. I was working on Builder Studio project in Builder.ai. There we had a backend called Purple Bottle , which was integrated with CRMs like Salesforce, NetSuite, Zoho. We used Adobe Marketo Engage for capturing leads through our landing pages and identify potential clients. We used it for our marketing campaigns as well, some personalised content creation tailored to user inputs

Pros

Capturing leads
Marketing campaigns
Analytics and reporting
Customised marketing campaigns, emails, webinars

Cons

The UI can be made more modular
Integration of this tool with our internal systems is a bit complex
Sometimes I observe latency during peak hours, very rare though

Return on Investment

Robust lead generation
Marketing impact improved
Revenue graph observed increase

Alternatives Considered

Salesforce CRM Analytics, NetSuite ERP and Zoho Analytics

Other Software Used

NetSuite ERP, Salesforce CRM Analytics, Mojo Networks

Akash Sharma View profile

Senior Software Engineer in Information Technology at Nestlé (10,001+ employees)

Use Cases and Deployment Scope

Being engaged in food and beverage industry, I was looking for a specific software that catered to large audience and that's where Adobe Marketo Engage fits in. With a wide variety of audience selection available and the ability to target leads using artificial intelligence technology, which is supported by a few leading market players currently. I was able to target leads through a large number of channels including web, email and events.

Pros

Email and web marketing
Artificial intelligence
Questionnaire based marketing

Cons

More precise targeting using algorithm is needed.

Return on Investment

Most probably the ROI has been positive.

Adobe Marketo Engage

What is Adobe Marketo Engage?

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