Fairing Question Stream

Fairing (formerly EnquireLabs) is software that helps to bring speed and scale to zero-party data so Ecommerce brands can build sustainable customer relationships and growth models. Fairing's Question Stream delivers dynamic survey questions in the moment and in context, routing each response (along with its transaction & traffic data) through the marketing stack for real-time enrichment of customer profiles and attribution models.It supports marketing attribution, segmentation and personalization, delivered through survey data and operationalized for automation and integration. The software boasts users among thousands of ecommerce brands.