Klaviyo

Score8.6 out of 10

254 Reviews and Ratings

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

Categories & Use Cases

Media

Screenshot of Web forms to grow contact lists

Screenshot of Personalized recommendations that resonate

Screenshot of Smarter targeting. Deeper personalization.

Screenshot of Display of how performance stacks up against peers

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Screenshot of Web forms to grow contact lists

Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 7.8
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 7.9

Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9

Most Frequent Users

Top 3 industries using Klaviyo.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Retail Trade

9.3%

32,800 installations of 351,664

#2 most frequent

Manufacturing

6.7%

23,530 installations of 351,664

#3 most frequent

Professional, Scientific, and Technical Services

2.8%

9,847 installations of 351,664

Pros

Powerful behavioral data insights for understanding customer behavior
Enables targeted marketing efforts through data-driven segmentation
Facilitates A/B testing for marketing optimization

Cons

Reports of bugs and glitches within the platform
Pricing can be perceived as expensive

Amy Highland View profile

Head of Operations at WIRO Agency (11-50 employees)

Use Cases and Deployment Scope

We are a Shopify Agency so we work with dozens of ecommerce clients across different sectors. We primarily support with on site conversion, but a big part of this is conversion and we need to ensure our merchants are re-targetting users who are engaged with their brand. That's where Klaivyo comes in. Klaviyo is what 9/10 of our clients use for their email marketing so often we support with setups, and advising on what they are missing.

Pros

Segmentation
Flows
Editor and email builder

Cons

Some Shopify integrations are limited (e.g. smartwishlist has limited segmentation options with klaivyo)
Pricing can sometimes be a sticking point for our brands
Would be helpful also if there was more AI integrations that recommended to brands what kind of flows they should have based on their business model

Return on Investment

Allowed out merchants to immediately increase revenue
Increased CLTV [Customer lifetime value]
Allowed us to add new functions which are backed by email campaigns (e.g. loyalty campaigns, preorder etc...)

Alternatives Considered

Intuit Mailchimp and MailerLite

Other Software Used

MailerLite, Intuit Mailchimp, Buffer, Swym, Recharge, Dataships, Gorgias

Katherine Cruz

Direct Marketing Specialist in Marketing at Gerber Childrenswear (1001-5000 employees)

Use Cases and Deployment Scope

Is our Email Service Platform for B2C and B2B

Pros

Email templates
Reporting and analytics
Support center

Cons

Flows are still not complex enough to consider other channel touchpoints like social media
Integrations are not seamless after API change
Identifying bots

Return on Investment

We are still not reaching the level of personalization we’d like
In order to create something more sophisticated in templates you need to know a little bit of coding
We have grown as a brand and our database as well but not all of our list is engaged and Klaviyo helped us identified that

Alternatives Considered

Intuit Mailchimp and Constant Contact

Other Software Used

Dash Hudson, Elevar, Yotpo

Alex Schlindwein

Marketing Director in Marketing at Kiefer Jewelers (11-50 employees)

Use Cases and Deployment Scope

Klaviyo is awesome, I love how easy it is to use and it can sync with my website traffic to make customized emails and texts based on the products that person looked at on my website. The AI features are also very helpful. It's all very user friendly and they have regular educational webinars explaining new features all the time

Pros

customized emails
easy to use
seamless integration

Cons

more templates
more proposed campaigns
more one on one assistance

Return on Investment

-39% roi

Alternatives Considered

Constant Contact

Herschel Berkowitz View profile

Head of Digital and eCommerce at Decofurn Furniture (501-1000 employees)

Use Cases and Deployment Scope

We use Klaviyo for email marketing, automations like abandoned cart and first purchase flows, segmentation, and personalisation to drive conversions and customer retention.

Pros

Automations.
Event Tracking.
Metrics and Insights.

Cons

Some of their IPs are on spam lists.

Return on Investment

Increased overall revenue by 18% from the use of automated flows.

Alternatives Considered

Intuit Mailchimp and Salesforce Marketing Cloud

Other Software Used

Shopify Plus, Salesforce Service Cloud, Peel Insights

Verified User

Administrator in Sales (51-200 employees)

Use Cases and Deployment Scope

We use Klaviyo for our entire B2C marketing an communication platform. We use around 35 different software and many of them want to email different parts of data at different times. Our biggest challenge was coordinating all the different emails going out. Klaviyo allowed us to consolidate a lot of that into a single system.

Pros

We are able to segment customers into separate email groups like B2B and B2C, as well as some VIPs
Being able to control all of the different inputs systems in one email chain is handy not overwhelming customers
seeing some metrics are helpful at times

Cons

Setup is not very easy, its not so plug and play. Some options are confusing and not intuitive.
We feel like you need a dedicated email person to understand email best practices, Klaviyo does not hold your hand very well.
Some actions are unclear, when trying to set up an email or create a campaign.

Return on Investment

This had certainly made our email management easier for us, and a better customer experience.
Its not clear on how to use all the tags, so sometimes it shows all sorts of success on sales or sign ups - point here is that it requires some expert setup to get the most out of it

Alternatives Considered

Intuit Mailchimp

Other Software Used

Shopify Plus, Helium 10, Amazon Seller Central

Klaviyo

What is Klaviyo?

Categories & Use Cases

Media

Klaviyo Key Features

Top Performing Features

Role-based workflow & approvals

Triggered drip sequences

Email deliverability reporting

Areas for Improvement

Lead scoring and grading

Automated sales alerts and tasks

Integration with Salesforce.com

Who Buys & Uses Klaviyo

Most Frequent Users

Retail Trade

Manufacturing

Professional, Scientific, and Technical Services

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

United Kingdom of Great Britain and Northern Ireland

Australia

Most Frequent Users

Marketing

Engineering

Customer Success

Klaviyo Reviews

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Use Cases and Deployment Scope

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Use Cases and Deployment Scope

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Klaviyo Alternatives