TrustRadius: an HG Insights company

G2 Seller Solutions

Score7.4 out of 10

12 Reviews and Ratings

What is G2 Seller Solutions?

G2 Seller Solutions in an online review website and intent data provider. The vendor promises to help tech companies establish their presence, build their online reputation, and connect with active buyers in their target audience.

Categories & Use Cases

G2 Seller Solutions Help Our Team Differentiate

Use Cases and Deployment Scope

We use G2 Seller Solutions to manage our company profile, generate client reviews, share marketing content as well as build our brand reputation. We also use the G2 quarterly reports to showcase our positioning in the market against other competitors. We are in a crowded market and this helps us continue to differentiate.

Pros

  • G2 Review Collection Automation
  • Profile management with logos, videos, case studies, etc
  • G2 reports and badges for the grid reports

Cons

  • Badges are overdone - too many
  • Reports have a ton of detail but almost too much to get true insights
  • Algorithm changes and the need to continuously add reviews

Return on Investment

  • Increased brand awareness through grid reports
  • A trove of client reviews which can lead to case studies, videos, etc.
  • We've generated more than 1,500 reviews in the few years and we find valuable insights at least 80% of them

Alternatives Considered

TrustRadius for Vendors

Other Software Used

TrustRadius for Vendors, Gartner Peer Insights

G2 allows us to leverage reviews from verified customers as social proof

Use Cases and Deployment Scope

Software evaluation and review processes are critical for us to offer our community of users the opportunity to express themselves freely and evaluate their experience with us. We believe this is an exercise in honesty and transparency that allows us to listen to our customers and market analysts actively. This program helps us to generate content for marketing actions to attract new customers, influence decision makers on the final purchase decision, and gain the loyalty of our existing audience.

Pros

  • Supports in running campaigns to get new reviews
  • Provides real-time information on our positioning against the competitors
  • Offer relevant intent data

Cons

  • Ways to classify reviews and quotes to faster identify them
  • Facilitate the discussion between vendors and users
  • More options in widgets to share our quotes

Return on Investment

  • Allows us to influence decision makers on the purchase decision
  • We can Improve our products, services, and processes thanks to the feedback we get
  • We leverage the intent data as a new source for our ABX programs

Alternatives Considered

TrustRadius for Vendors, Gartner Peer Insights and Capterra

Other Software Used

TrustRadius for Vendors, TrustRadius for Buyers, Gartner Peer Insights, Capterra

Amazing! Your brand should really try them.

Use Cases and Deployment Scope

It's amazing to allow potential buyers to understand more about our brand with all the customer reviews. On top of that, it helps with marketing and allows us to understand which areas of our product can be improved, and what they like most about our product.

It also allows my brand to take a look on what is out there in the market and how we compare with them.

Pros

  • Brand Awareness
  • Lead Generation
  • Credibility

Cons

  • Lead generation could be improved as it does not generate as much leads as we want
  • Being able to download data (Eg. reviews to consolidate and discuss with the broader team on what can be improved on)
  • Certify the people reviewing the products are people in the same industry.

Return on Investment

  • Brand Awareness
  • More leads coming in
  • Marketing and Research

Alternatives Considered

Capterra, Leadfeeder and ZoomInfo SalesOS

Other Software Used

Capterra, Leadfeeder, ZoomInfo SalesOS