Hootsuite Amplify

Hootsuite Amplify is an employee advocacy tool from Hootsuite, designed to make it easy for employees to safely share content—extending social reach.

Amplify enables organizations to increase its social reach by making it simple for passionate employees to share approved company announcements, distribute marketing campaigns, and support corporate responsibility and community initiatives, all while retaining consistent messaging.

Amplify uses leaderboard and recommendations powered by machine learning to drive adoption and encourages maximum engagement from advocates. With reporting and analytics, organizations can measure the impact of their content.

With a mobile-centric solution, employees can build their professional brand, share content with their networks, and stay connected to the stories and news resonating across different departments, divisions, and regions.

With Amplify, companies can:

• Extend their reach - Use the social influence of their employees by empowering them to share approved content across their social networks.
• Keep People Engaged - Amplify’s mobile-first environment enables engagement by making it easy for employees to stay connected and informed.
• Simplify Reporting - Save time by managing messaging and measuring results from within their Hootsuite dashboard.
• Reduce Risk - Create pre approved content their employees to share, so that messaging is accurate, clear, and on-brand.

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite aims to help boost social reach with employee advocacy using Amplify.