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Hootsuite Amplify

Score6.9 out of 10

10 Reviews and Ratings

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What is Hootsuite Amplify?

HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.

Categories & Use Cases

Media

An easy-to-use tool for the entire organization. Make it easier to find the most relevant content for your employee’s network with recommendations in Amplify, powered by machine learning.
Make more data-driven decisions with Post Impact reports, aggregate your reach, adoption, and content metrics in the Hootsuite dashboard and connect advocacy to business objectives
Increase adoption and get more advocates to participate with Amplify leaderboard
Get participation from across the organization with suggested content
The Amplify mobile app makes it easier for your employees to share on the go. Allow users to share content to Facebook, Twitter, LinkedIn, and Instagram and to the apps they already have on their devices using the native iOS and Android mobile share feature.

1 / 5

Reviews

What users are saying about Hootsuite Amplify.
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Amplifying our message

Incentivized
Lois WhittakerView profile
Sr Content Marketing & Comm Mgr, Global Comm in Marketing at Munich Re America Services, Inc. (10,001+ employees employees)

Use Cases and Deployment Scope

We use it for employee advocates to share corporate messages. We have approximately 350 users and 20 different units. We provide content daily and it also allows us to measure the reach and engagement. It is very easy to use for non-technical people. Also the mobile version makes it very convenient.

Pros

  • Consistent message
  • Easy to use
  • Mobile app

Cons

  • When adding new features unpredictable
  • Communications of change
  • Showing who published what content

Return on Investment

  • Increase reach of messages
  • Increased number of advocates
  • Increased website traffic

Other Software Used

Hootsuite, Adobe PhotoShop, Microsoft Powerpoint

A Great Tool to Engage With Your Employees and Elevate Your Social Content

Incentivized
Verified User
Director in Social Media (10,001+ employees employees)

Use Cases and Deployment Scope

We are piloting an employee advocacy campaign with a small group, starting with sales with an eye to rollout further down the road. This is an easy group to get engaged and motivated as it helps with their sales process, but we have some doubts about other areas in the organization where employees may not be so driven to do so.

Pros

  • Easy to create posts to be shared
  • Easy to set up new users

Cons

  • Can be complicated for employees to learn the platform

Most Important Features

  • Content dissemination
  • Analytics

Return on Investment

  • Help us engage with employees
  • Help us get more visibility on content we are creating for the public

Alternatives Considered

LinkedIn Elevate

Other Software Used

Hootsuite Insights (formerly uberVu), Facebook Business Manager (formerly Pages Manager), Sparkcentral, by Hootsuite

A Strong Advocacy Tool

Incentivized
Verified User
Manager in Social Media (10,001+ employees employees)

Use Cases and Deployment Scope

Hootsuite Amplify is being used as our enterprise-wide employee advocacy tool. One of the biggest challenges with employee advocacy is steering team members towards content. It has helped us create a centralized content funnel that makes it easy for team members to select and share.

Pros

  • Content curation
  • Content categorization
  • Intuitive app
  • Strong permission management settings

Cons

  • Provide a better, more integrated experience into the corporate ecosystem
  • Customizable gamification options

Most Important Features

  • The app

Return on Investment

  • It has helped bring awareness to key business priorities

Alternatives Considered

EveryoneSocial

Awesome way to increase outreach

Incentivized
Verified User
Analyst in Product Management (5001-10,000 employees employees)

Pros

  • Great UI- Fresh, modern and fast
  • Ease of Use- Few clicks needed to share posts
  • Great tracking- Gives insights into the number of posts shared, their reach, etc.

Cons

  • Better tracking- Sometimes the reach shown on the app is not accurate
  • Dark mode is not available

Most Important Features

  • Ease of sharing posts
  • Great and simple to use UI
  • Tracking of employee engagement

Return on Investment

  • can't comment because I'm a user

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