Khoros Social Media Management

Score8 out of 10

295 Reviews and Ratings

What is Khoros Social Media Management?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Categories & Use Cases

Media

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.

Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.

Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.

Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.

1 / 5

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.

Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.6
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 8.5

Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 6.9
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 8.4

Most Frequent Users

Top 3 industries using Khoros Social Media Management.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

25.1%

70 installations of 279

#2 most frequent

Information

14.3%

40 installations of 279

#3 most frequent

Manufacturing

14.0%

39 installations of 279

Verified User

Consultant in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Kharos for all social media planning, posting our content on different social media platforms, and social listening. This software helps us measure our performance on different social media platforms. We also used it for competition analysis. Overall, it is a good software for social media management.

Pros

Social media listening.
Social media content analysis.
Social media planning.

Cons

Customer care.
Improvement in Dashboard.
Some metrics are still missing in the dashboard.

Return on Investment

Save men hours which impacts the ROI.
Easy to use dashboard.
All content in one place.

Verified User

Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Use it for social media cross functional sign offs

Pros

Prompts
Email notifications

Cons

Sends repeat notifications to approve but it’s still pending others to approve

Return on Investment

Easy management of organic posts

Verified User

Strategist in Social Media (51-200 employees employees)

Use Cases and Deployment Scope

We use Khoros Social Media Management for social listening and crisis management. It helps us to understand brands reputation better and reduce brand risk, by monitoring online conversations and social mentions. We also monitor trends, brands' competitors, and understand what people are telling about the brands we work with in order to maximize positive convos and reduce negative ones.

Pros

Social listening
Crisis management
Competitors monitoring

Cons

It could be better at analyzing sentiment
I don't really see the benefit of social planning

Return on Investment

The ability to quickly address threats
The ability to improve competitor analysis

Alternatives Considered

Talkwalker by Hootsuite, Brandwatch and Meltwater

Other Software Used

Talkwalker by Hootsuite

Verified User

Professional in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We used to use Khoros Social Media Management as our social media management tool, but at that time the interface felt outdated, and the platform didn't have as much powerful tools as their competitors. The Analytics module by the way is really impressive, and that's a good point to highlight. Overall Khoros Social Media Management didn't fit our needs so we changed the social media management platform to another one more "mature" and "robust".

Pros

Analytics module
Basic post scheduling
Smart scheduling

Cons

Lack of native social networks functions
Outdated UI
Steep learning curve

Return on Investment

Easy post scheduling
track brand's reputation
Powerful analytics tools

Alternatives Considered

Emplifi Social Marketing Cloud, Sprinklr Social, Sprinklr Insights and Zoho Social

Other Software Used

Sprinklr Social, Zoho Social, Emplifi Service Cloud

Joe Hill View profile

Head of Marketing Technology in Marketing at Springer Nature (10,001+ employees employees)

Use Cases and Deployment Scope

Khoros is currently used across large sections of our Research Publishing business, mainly within marketing and comms teams but also editorial and commercially focused groups. We utilize the Conversations platform for publishing posts, scheduling, and planning campaigns and ensuring everyone is on the same page when it comes to our busy calendar of social media activity. This allows us to drive all our social through one interface, saving time and effort, plus gives teams across the globe visibility of the bigger picture. We also use the Conversations platform for the detailed campaign level analytics it provides. These inform strategy plans for future social media campaigns and feed into our central dashboards and reports for senior management. The second Khoros platform used by our group is Intelligence, which gives us crucial market knowledge and monitoring tools - this allows us to stay on top of trends in the industry, and also manage and respond to any issues that may arise within Research Publishing.

Pros

Customer service and account management is excellent. All the Khoros people we deal with have been helpful, professional and genuinely care about our success using the products.
The interface is straightforward and well designed. The Product team at Khoros also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.

Cons

Some improvements to the analytics within Conversations would be helpful - I know there are plans to allow bespoke KPIs to be created and this would be a welcome addition.
Simpler user management within the Intelligence platform - this is not yet aligned with the Conversations platform.

Return on Investment

Great social monitoring of potential brand impacts
Clean and easy post optimization

Other Software Used

Airtable, Salesforce Sales Cloud, Jira Work Management

Usability

Sprinklr Social

Salesforce Marketing Cloud Social Studio (discontinued)

Sprout Social

Khoros Social Media Management

What is Khoros Social Media Management?

Categories & Use Cases

Media